The document discusses the design of flat newspaper plans and layouts. It examines existing newspaper designs like The Times and The Guardian as inspiration. Key elements of newspaper design identified include the masthead at the top, the main story and headline in a large font, and additional featured stories. The main text is usually set in columns, which can be 4-5 columns. Images are also common and help break up the text. Captions accompany images and additional smaller images can be used within the text. Advertisements are also typically placed to attract readers.

1. Task 7- Flat Plans

2. Before creating some different flat plans and layout design it was important to look at some existing products to take inspiration from and use
these techniques in my own work. In this case the two that I have looked at were The Times and The Guardian both at opposing ends of the
scale while one is a lot more traditional in style the other is more modern and contemporary to keep up with other leading newspapers. In terms
of what is requires the masthead is always found to the top of the newspaper and in size is a lot bigger then the rest of its content. Followed
closely by the headline of the main story, which grips the reader also in a reasonably large font but can either span width of the while page or
half of it. In terms of the layout the main text sis set out into columns which formulates this grid like design of either 4 or 5 columns, which can
still be matched up with the size of the image. From this there is also other stories featured which can be followed through the newspaper, which
only a few catchy sentences to hook the reader and can sometimes just be the one or even 3 or 4 other stories featured. It is also common to
find captions underneath or above the image which helps to back up the opinion put also and explain it further in a bold font similar to the main
body of text which is simple and easy to read. You can also find smaller images within the text which helps to split this up either as a text wrap
around the silhouette or as a formal box shape. As well as some form of advert always been found to entice the reader that can most commonly
be found above or below the headline and helps to incorporate some colour into the design which is topical to the main story.

3. MASTHEAD
ADVERT/OFFER
MAIN STORYMAIN STORY IMAGE
FEATURED STORY
1
HEADLINE
FEATURED STORY
2
FEATURED STORY
3
FEATURED STORY
4
PULL QUOTE
Here I have gone for a very
heavily text orientated design
with not only one but another 4
stories attached, similar to that of
the times all of which from
different topics of news to appeal
to a number of different people,
sport fashion, travel, food etc. to
keep to the traditional formal
approach I will use a four column
design to fit my text and images
within. The image playing an
important part within the design
to split up the text and make it
more visually appealing and will
relate to the main story of the
hippy movement.

4. MASTHEAD
ADVERT/OFFER
MAIN STORY
IMAGE
FEATURED STORY
HEADLINE
FEATURED STORY
FEATURED STORY
FEATURED STORY 2
PULL QUOTE
PULL QUOTE
As apart of this this design the
advert will be placed in-between
the masthead and headline as a
way of splitting up this information
but still catches the eye. As apart of
the design lines, start and blobs will
help to emphases the different
stories to split them up further, that
will also create something a lot
more modern and contemporary to
the market. The image will look to
take up these of the columns and
unlike the traditional portrait
orientation this this will use more
of a landscape design. There will
also be two featured articles split
between the one and 3 columns to
help show this difference, one of
which will be more of an insert/
advert and promotion found at the
bottom of the page is the style of a
review.

5. MASTHEAD
ADVERT/OFFER
FEATURED STORY
1
IMAGE
MAIN STORY
HEADLINE
FEATURED STORY
2
PULL QUOTE
In this case the advert will be found
at the top of the page and include
some sourced image that warp
around the text from the design of
the silhouette and merge into the
mast head for a different look. The
headline will be designed to take up
3 columns leaving space for a
featured story down the right hand
side. This allows the headline to
bulk up more and be created within
more than one line. The image is an
important part to this design as a
way of splitting the page between
the featured story and the main
story is more of a portrait fashion.
Which will then also feature a pull
quote merged across both the text
and image to combine the two.

6. MASTHEAD
ADVERT/
OFFER
MAIN STORY
IMAGE
MAIN STORY
HEADLINE
MAIN STORY
CAPTION
MAIN STORY
FEATURED STORY
PULL QUOTE
The design for this broadsheet
newspaper is a lot more text based
using one main image featured in
the centre of the page, with the
text surrounding this, and the
main story been the bulk of the
page across the four columns in
different proportions. Which will
then complement a featured story
that really helps to frame the
image, and add other aspects to
the front page. Instead of the
traditional image and caption
bellow a different approach has
been taken and found above the
headline which reflect the image
and back up there point. The main
story will use a traditional size for
in a serif font similar to the
existing products previously looked
at

7. Here I have looked at some of the fonts which could work best for its
purpose;
-In terms of choices for the headline a chunky thick font would work best
when looking at other existing products and the fonts they use as it proves
more striking and eye catching all the ones sampled very similar in style and
in a sans serif font.
-the main body of text will use a traditional serif font that is clear concise
and easy to read, as something more scrawly and could become difficult to
understand and interfere when it is placed into columns . The use of drop
capital would also work well to introduce the starting paragraph as it
emphases the point. When it comes to the caption or any important parts
such as a pull quote the same text will be used however a bold version of
this to create something more professional and high quality.
- The masthead of the newspaper will look to be a lot more decorative in
style compared to the other fonts needed that give you the illusion of it
been hand drawn. This very embellished design has been inspired by the
other products I have looked at such as the logo for the times. That is also
very similar and contrast well against the headline.

8. The types of images I will look to incorporate
will support the main article of the peaceful
protest and the hippie movement as another
way of presenting the information that give
the audience a visual. for example the
significance of placing the flower within the
barrels of the guns. Using the more nostalgic
black and white and sepia image and the
coloured images from that time which support
this matter, and the use of colour will help to
draw the attention of the reader, with a very
monochrome tone to it to begin with.

9. The headlines itself is a famous
quote taken from that significant
peaceful protest which helps to
links the two together both story
and headline. With a strong and
powerful tone to it that helps to
address the audience.
I have also incorporated more
then one other feature of text
from different writers and
reporters involved in the
newspapers, all addressing
different topics of the hippie
culture. Adding lines between the
headline and main copy to split up
the stories and emphases this fact
and again a separate line for the
title of the journalist. Which helps
to continue with this formal tone.
Only using one slice of colour
within the other stories, mean
while keeping the rest very
monochrome and black and white,
because when adding colour into
the text and drop capital felt that it
wasn’t as realistic in its design and
stuck to the brief.A drop capital has been used to
begin the news article, as a great
starting point and gives the first
paragraph some real meaning as
well as emphasing how much of
a traditional newspaper it is.
The photograph here has been
set into a landscape orientation
taking up 3 column widths,
giving the audience a visual
representation of the events.
The black and white
photographs helps to show its
originality and is a very powerful
image of the protesters placing
flowers into the barrels of the
guns. It is also a way of attracting
the attention of the audience by
a very strong image and splits up
the large amount of text on the
page. As well as an added
caption to back up there point of
view across the whole width of
the image and the fact it is in a
bold font helps to fit with the
look of a broad sheet newspaper
and highlights it further.
The ‘continue to page’ is also an
added extra which entices the
audiences to read more,
especially when left on a cliff
hanger.
In order to improve further I
could add some colour to the
masthead or experiment more
to create something a little
different that is still bold and
eye catching.

10. Getting the headline in the right place was an
important element that needed to be considered in
order to create something realistic, I found looking at
existing products allowed me to do so such as the
guardian and times front pages and come to some sort
of a conclusion as to which will fits the house style of a
broad sheet newspaper, and so my final product used a
the text to the centre , as I feel it does a better job at
addressing the audience. Creating a traditional looking
masthead was also important to fit in with the look of a
broadsheet newspaper, which was my reasoning being
this serif font that looks had written, with this I then
decided to add some more decorative boarders and
elements to it to make it look more professional and
realistic as possible. The fact that the newspaper I was
creating was slightly swayed towards this hippie
lifestyle it also helped me in make judgements for this
design, sourcing these boarders from internet and
keeping them in a black and white colour scheme which
is clear and concise to read.

11. The layout of the newspaper was also anther important part to my
design, as I begin with the basic 3 columns but then developed this
idea future to make the text a lot more compact as originally there
was a lot of white space. Which was when I decided to add another
story underneath the main story, again within the 3 columns which
gives a formal tone to its design, and also reflects the work of other
newspapers, which I then emphased further by adding a box behind
the text to highlight the information further. Originally experimenting
with a number of different brighter colours but felt that a more suable
cream colour would work best yet still pointing out the fact that they
are different stories. Still continuing on with the same serif font across
all parts of the front cover showing continuity and more for more of a
realistic approach. As well as this later on I added the name of the
journalist to the top of each article with a couple of spaces to
emphases this further, with there name and then job title seen
common amongst many newspapers and reporting stories.

12. As a second experiment I wanted to
develop on with the existing design but
incorporating some new elements into
such as colour and some sort of banner
that newspapers like the guardian
includes, which can be for a variety of
thing from money off vouchers and
freebies, to help entice readers. Which is
how I came across the idea of using a
banner which gives readers the chance to
will a collectors hippie guide, which
would prove appealing to this readers
demographic.
I choose the colour green as apart of the
banner because it is a colour associated
with the environment and is seen as a
peaceful colour all areas relating to the
connotations of a hippie and is a strong
contrasting colour against the traditional
black and white used throughout for
both the text and images.
To make it look as realistic as possible I
have also added a bar code and issue
number and price all small elements
that make it look as professional as
possible, found towards the top of the
newspaper above the banner which
helps to align it all.
If I were to improve upon
the look of the banner I
may look again at the text
incorporated into the
design as I fell that it is
spoils the design
somewhat especially
across the ‘collectors guide
with every issue’ as it
doesn’t fit with the rest of
the design. I could also
look at incorporating not
only images of newspapers
but also elements symbolic
of hippies such as
campervans, flowers and
peace sign that could also
be tied into the design.
I have also experimented
further with the overall
layout of the main body of
text in more of a portrait
fashion, as the image looks
to take over 2 columns
while the text covers one,
and then to the opposing
side I have left room for 4
other stories related to the
hippie subculture. Using
the same layout from my
previous design, and a feel
that wrapping the text
round the image helps to
frame the photograph.