This document discusses the creative and technical opportunities presented by a project to design products for an energy drink company. The project will challenge the author creatively by having them design different product types like magazine ads, packaging, and website banners that they have not created before. It will also pose technical challenges like taking their own product photos instead of using stock images and learning new tools in Photoshop. Completing the project will help develop skills applicable to various design jobs such as graphic designer, photographer, product researcher, and market researcher. The author is most interested in designing the magazine advertisement to gain experience with new techniques and audience impact.

1. Opportunities
Every project gives you opportunities to create but also constraints to work to. Use this hand out to
consider the opportunities this project has to help you improve your skills, knowledge and creativity.
Opportunities
What creative opportunities can you see in this project? How could you challenge yourself
creatively in this project? You can refer to your previous experience here.
I think that there is different of creative opportunities which will allow me to develop and
challenge my skills within this project. I think that this project will challenge myself because I
am trying out new things and will be designing different products which I haven’t experienced
designing before. For example I have not created a magazine advertisement before, I have also
never designed the packaging for a can and I haven’t created a website banner. I think that this
will be challenging as I will have to experience with making the products so this could be a
challenge.
What technical opportunities for development are available in this project? What technical
challenges could you set yourself? You can refer to your previous experience here.
A technical opportunity is the photographs which I will use on my designs. In my past
experience when I have created a product the images which I use are normally from stock
images. However for this project I may need to take my own photographs of models or the
energy drink. This could also be a challenge. Another technical opportunity which I may
experience is using different tools on Photoshop. When designing my products I may need to
use different utensils to what I have previously used when making a design this could be a
challenge as I have had no experience of using the tools before.
How could the skills you are using and developing here be useful in a professional context?
Consider the requirements for different job roles.
The skills which I am using during this project also reflect on different job roles. For example I
am researching current products this could be a job role of a product researcher. As I will be
designing the layout of the energy drink this could be the job of graphic designer. I will also may
be need to take some of my photos this will be a job role of a photographer. After my product is
created I will need to present the product to the market and my target audience this would be
the job of a market researcher.
What opportunities for designing for different media does this project give you? Which final
product type interests you the most and why?
This project will give me a lot of opportunities for designing media products. This is because I
will be designing a range of different products from product design and also to a magazine
advertisement and a website banner. By having this opportunity it will allow me to learn more
and improve my knowledge and experience of products. I am interested in creating the product
design as I haven’t created a magazine advertisement before I am interested in the different
techniques which I will use to make the advertisement and the effect the advertisement will
have on the audience.