This document discusses the opportunities presented by a project to improve skills, challenge creativity, and develop professionally relevant abilities. It identifies opportunities to advance photography skills using a DSLR camera, develop Photoshop techniques to make images look professional, and strengthen transferable skills in graphic design, photography, and copywriting. These skills could be useful for roles requiring abilities in areas like graphic design, magazine work, and following briefs, preparing the writer for a career in media. The project also allows experimenting with composing images in Photoshop and combining it with other programs like InDesign to create professional products for different media.

1. Opportunities
Every project gives you opportunities to create but also constraints to work to. Use this hand out to
consider the opportunities this project has to help you improve your skills, knowledge and creativity.
Opportunities
What creative opportunities can you see in this project? How could you challenge yourself
creatively in this project? You can refer to your previous experience here.
I can see several creative opportunities that could come out of this specific project including
creating an updated house style for ‘Irn-Bru’, which still contains the signature elements posed
by the house style, but a different twist will be incorporated into it. I could also manipulate
images on Photoshop so that they could be utilised in my campaigns. Photoshop would enable
me, (whilst challenging me also) to create an images that need to appear professional so that
they can be utilised within my campaign.
What technical opportunities for development are available in this project? What technical
challenges could you set yourself? You can refer to your previous experience here.
I may advance my photography skills, utilising a DSLR camera to take my images if I decide to
utilise my own photography, as in previous projects, I have used this piece of electrical
equipment and I would like to experiment with the different camera features including altering
the depth of field, iOS settings, white balance and aperture, as I enjoyed doing this in the
previous task. Also, I would develop my skills on Photoshop by trying out different techniques
upon my images so that I could get them to appear as professional as possible so that they
would meet the standards that were outlined by the brief.
How could the skills you are using and developing here be useful in a professional context?
Consider the requirements for different job roles.
The transferable skills in which I will obtain from completing this specific project will help me to
become more employable and flexible as I’ll improve my skills regarding Photoshop,
photography, graphic design, web design and copy writing. If I wanted to work for a magazine
institution, I would have to have some knowledge of graphic design (to create the layouts) as
well as copy writing practice (for creating the magazine articles). Also, the fact that I am
working from a set brief, will enable me to prepare for future employment in the field of media
where I will have to work by a ‘real’ brief in order to prosper in my career.
What opportunities for designing for different media does this project give you? Which final
product type interests you the most and why?
This project enables me to manoeuvre the composition of the images in which I am going to
utilise for my project on Photoshop, which also incorporate graphic design, as I will be using this
programme in conjunction with ‘inDesign’ to create my products in a professional manner. Also,
the project allows me to further my copy writing skills, which is appropriate due to the fact that
writing is my strong point and I would like to utilise this particular skill as much as possible so
that I can be prepared for when I leave education and enter the workplace.