This presentation covers one of the process of Strategic Management; Strategic Implementation. There are 2 sub divisions; Functional Implementation and Structural Implementation. This section deals with Structural Implementation in detail.
This presentation covers one of the process of Strategic Management; Strategic Implementation. There are 2 sub divisions; Functional Implementation and Structural Implementation. This section deals with Structural Implementation in detail.
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
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Theories of Selling
1. AIDAS” theory
2.“Right set of circumstances” theory
3.“Buying-formula” theory
4.“Behavioural equation” theory
Securing Attention
Gaining Interest
Inducing Actions:
J.A Howard
Non-triggering cues
Triggering cues:
Informational cues
A Reinforcement
Specific product information cues
GE 9 cell matrix -an important topic to understand in strategy.GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. The GE matrix has been developed to overcome the obvious limitations of BCG matrix.This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest.Under this each business is appraised in terms of two major variables/dimensions – Market Attractiveness and Business Strength.The GE matrix takes into account multiple factors that can impact a company's performance, including market attractiveness, competitive strength, and business size. This provides a more holistic view of the business portfolio than other methods.
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
Theories of Selling
1. AIDAS” theory
2.“Right set of circumstances” theory
3.“Buying-formula” theory
4.“Behavioural equation” theory
Securing Attention
Gaining Interest
Inducing Actions:
J.A Howard
Non-triggering cues
Triggering cues:
Informational cues
A Reinforcement
Specific product information cues
GE 9 cell matrix -an important topic to understand in strategy.GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. The GE matrix has been developed to overcome the obvious limitations of BCG matrix.This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest.Under this each business is appraised in terms of two major variables/dimensions – Market Attractiveness and Business Strength.The GE matrix takes into account multiple factors that can impact a company's performance, including market attractiveness, competitive strength, and business size. This provides a more holistic view of the business portfolio than other methods.
Boston Consulting Group (BCG) Matrix is developed by BRUCE
HENDERSON of the BOSTON CONSULTING GROUP in the early 1970’s.
According to this technique, businesses or products are classified as low
or high performers depending upon their market growth rate and
relative market share
Business Portfolio Analysis is an organisational strategy formulation technique that is based on the philosophy that Organisations should develop strategy..... much as they handle investment portfolios..
Porter’s Five Force Model:
THREAT TO NEW ENTRANTS
THREAT TO SUBSTITUTE
RIVALRY AMONG EXISTING FIRMS
BARGAINING POWER OF BUYERS & SUPPLIERS
COMPETITIVE CHANGES DURING INDUSTRY LIFE CYCLE:
Industry lifecycle comprises four stages including fragmentation, growth, maturity and decline. An understanding of the industry lifecycle can help competing companies survive during periods of transition.
The Fragmentation or birth stage of the organization is dominated by the entrepreneur as it is based on concentration and niche marketing.
The growth is carried out with the help of integration of both horizontal & vertical. Here focus is given more on the functional management.
In maturity stage the industry focuses on concentration and diversification. The centers like: profit, investment etc. are established in this stage.
Decline stage is followed by retrenchment strategy. The stage after decline I death which is known as liquidation or bankruptcy.
Strategic Group:
A strategic group consists of those rival firms with similar competitive approaches and positions in the market. The identification of strategic groups within an industry enables the competitive structure of the industry to be redefined to compare strategies of various competitors for similarities and differences.22-Jan-2015
Strategic groups are sets of firms that follow similar strategies to one another (Hunt, 1972; Short et al., 2007). More specifically, a strategic group consists of a set of industry competitors that have similar characteristics to one another but differ in important ways from the members of other groups.
A simple example of a strategic group would be the fast-food restaurant chains in the foodservice industry. Other strategic groups in this industry include fine-dining restaurants, cafes, and family restaurants among many others.30-Sept-2022
Strategic Group Analysis:
Strategic group analysis is used to examine the competitive environment and the rivalry among competitors within an industry.
It helps,
Identify the strategic direction of the direct rivals in the industry. This will in turn help shape the strategic moves of your own organization.
Identify the strategies used by companies in other strategic groups. In certain difficult situations, your organization can use these alternative paths to success as solutions.
Discover untapped opportunities in the industry by revealing the gaps (i.e. disclose areas where there is limited or no competition)
Mapping Strategic Groups:
The strategy group map is used as the primary tool in the analysis of strategic groups. It helps visualize and analyse the competitive positions of industry rivals based on variables (common characteristics) relevant to their strategic significance.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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2. What is GE nine cell matrix?
Inthe1970s,General Electric (GE) commissioned
McKinsey & Company to develop a portfolio
analysis matrix for screening its business units.
This matrix or GE Matrix is a variant of
the Boston Consulting Group (BCG) portfolio
analysis.
3. GE Nine(9) Cell Matrix. GE nine-box matrix is
a strategy tool that offers a systematic
approach for the multi business enterprises to
prioritize their investments among the various
business units. It is a framework that evaluates
business portfolio and provides further
strategic implications. This matrix has also
many points in common with the MABA
analysis. MABA is an acronym that stands
for Market, Attractiveness, Business
position and Assessment.
4.
5. Industry attractiveness indicates how hard or
easy it will be for a company to compete in the
market and earn profits. The more profitable
the industry is the more attractive it becomes.
When evaluating the industry attractiveness,
analysts should look how an industry will
change in the long run rather than in the near
future, because the investments needed for the
product usually require long lasting
commitment.
6. Each business is appraised in terms of two
major dimensions – Market Attractiveness and
Business Strength. If one of these factors is
missing, then the business will not produce
desired results. Neither a strong company
operating in an unattractive market, nor a
weak company operating in an attractive
market will do very well
7. Three different strategies can be distinguished and
adopted using the GE McKinsey Matrix:
Green zone Invest/ grow
Suggests you to ‘go ahead’, to grow and build,
pushing you through expansion strategies.
Businesses in the green zone attract major
investment.
Yellow zone , Hold
Cautions you to ‘wait and see’ indicating hold and
maintain type of strategies aimed at stability.
8. Red zone Harvest / sell
Indicates that you have to adopt
turnover strategies of divestment
and liquidation or rebuilding
approach.
9.
10.
11. The size of the market :- The size of the market
is an essential parameter to analyze the height of
the market attractiveness. If the market is large, the
producer will have more opportunities to sell
the product in the market. This will increase the
potential of that particular market which in turn
will increase the profitability of it. This means that
the market will have a higher potential of the profit
margin is at a lower value.
Market Attractiveness
12. The growth rate , Historical and expected
market growth rate
Now after the size of the market, the second
important factor which can affect the market
attractiveness is the growth rate. If there is a market
that is not growing as expected, this would mean that
its revenue potential is finite or constant.
13. Margins and pricing trends: Now since the
revenues are determined by analyzing the
volume and the margin, these two factors play an
essential role when it comes to the determination
of the profitability and the extent of the market
attractiveness. Now suppose that there are two
different markets but are having the same market
size, and are having profit margins which are
completely different from each other, in cases like
these their different marginal points will be
having the potential of being able to generate the
different revenues.
14. Also if the pricing trends are different as well, then in cases like
these, if the prices are decreasing, then it is highly likely that
they might continue to do the same, thus eroding the profit
margins. And if there is a case in the prices are increasing, then
here they can be seen an increase in the revenue opportunity in
that particular market
15. Product life cycle changes
Changes in demand
Competitors
Seasonality
Availability of labor
Market segmentation
Price development
Threats and opportunities (component of SWOT
Analysis)
16. Business Strength
The matrix measures how strong, in terms of
competition, a particular business unit is
against its rivals. In other words, managers try
to determine whether a business unit has a
sustainable competitive advantage (or at least
temporary competitive advantage) or not.
17. Total market share
Market share growth compared to rivals
Brand strength (use brand value for this)
Profitability of the company
Customer loyalty
Value of core competences
Quality and distribution
18. Strength of a value chain
Level of product differentiation
Production flexibility
Financial Strengths
19.
20.
21. Before we can plot anything on the grid, first we need
to decide how we will determine both Industry
Attractiveness and Business Unit Strength.
Industry Attractiveness
Porter 5 Forces
Economic Factors
Financial Norms
Socio Political Consideration -Government Regulations
Business Unit Strength
Cost Position
Level of Differentiation
Financial Strength
Human Assets
Response Time
Public Approval
22.
23. Advantages
Helps to prioritize the limited resources in order to
achieve the best returns.
Managers become more aware of how their
products or business units perform.
It’s more sophisticated business portfolio
framework than the BCG matrix.
Identifies the strategic steps the company needs to
make to improve the performance of its business
portfolio.
24. GE McKinsey Matrix vs BCG Matrix
This matrix bears a strong resemblance to the BCG Matrix.
However, there are some differences:
The GE McKinsey Matrix does not only consider growth, it
mainly considers market attractiveness.
In addition to market share this matrix also considers the
strength of a business unit.
Instead of the four cells that are created in the BCG Matrix,
this matrix creates nine cells.