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1. Business Research – Meaning,
Characteristics and Features

2. Definition
According to Oxford dictionary, “Research is the
systematic investigation into and study of materials and
sources in order to establish facts and reach new
conclusions”
According to Clifford Woody research comprises defining
and redefining problems, formulating hypothesis or
suggested solutions; collecting, organizing, evaluating
data, making deductions and reaching conclusions.

3. Business Research
The application of the scientific method in
searching for the truth about business
phenomena.
These activities include defining business
opportunities and problems, generating and
evaluating ideas, monitoring performance,
and understanding the business process

4. Business Research
Business research is more than conducting
surveys.
This process includes idea and theory
development, problem definition, searching for
and collecting information, analyzing data and
communication the findings and their
implications.

5. Characteristics of Business Research
Systematic – followed by steps
Sound Methodology – Universally accepted
Scientific Approach – Scientifically provable
Objectives – blue print for research
Accurate Findings – reflection of your research

6. Features of Good Research (1)
 Purpose Clearly defined – start and end, dimension of
the problem
 Research Process detailed – Procedures used
 Research design systematically and thoroughly planned
– Proper sample, data collection methods, sample unit,
sample frame etc
 Researchers own judgments and biases should not be
revealed
 Good research is replicable(repeatable)

7. Features of Good Research (2)
 Good research is empirical– objective oriented and
justifiable, must yield same result if it is repeated
 High ethical standards applied – frankness, unbiased
 Limitations frankly revealed
 Adequate analysis for decision maker’s needs
 Findings presented unambiguously
 Conclusion justified – based on data collection
 Researcher’s experience reflected – in writing and
presenting the report