The presentation on video marketing emphasizes its significance in promoting brands, products, and services through engaging videos that resonate with audiences. It outlines strategies for effective video marketing, such as storytelling, audience engagement, budgeting, and saturation of content across platforms while tracking performance metrics. The benefits include improved customer retention and brand loyalty, despite challenges in content creation and strategy development.

1. WELCOME TO THE PRESENTATION ON
VIDEO MARKETING

2. • Using video for marketing means incorporating a video format into your marketing strategy to
promote a brand, product,service,or message.video marketing educates your audience
effectively and helps increase engagement on social and digital channels
• How Video Marketing Works
• The "how" of using video for marketing is pretty straightforward. Your marketing people create
videos that either directly or indirectly promote your company and brand, drive sales, raise
awareness of your business's products and services, or engage current and potential customers.
• Video marketing is a data-driven discipline, so your marketing department must track customer
engagement and monitor various related metrics.
• In general, video marketing is but one component of an overall marketing strategy or campaign.
However, it so happens that video marketing's role is considerably more significant today,
thanks to the Internet and social media.
WHAT IS VIDEO MARKETING

3. VIDEO MARKETING STRATEGIES
• Designate your resources: You will need a video budget covering resources such as video
equipment, effective editing software, dedicated time to work, and a video marketing team to bring
these elements together.
• Build your story: Every video tells a story. What’s your story? What message are you trying to
convey, and how do you want to share it?
• Plan your audience engagement: Although your message may be great, you still need to ensure that
the audience is vested in it. You need to hook your audience and keep the story interesting. How do
you plan on accomplishing this?

4. • Shorter is better: You've undoubtedly heard of the acronym TL/dr, standing for "Too long, didn't
read," in the context of reading articles. The last thing you want is to have your video audience say,
"Gee, how long is this video, anyway?" Of course, there's no established standard video length, but
the shorter, the better. The online audience's attention span is short, so edit accordingly.
• Publish your message everywhere: The name of the game is "saturation." You must embed the video
on your organization's website, upload it to YouTube, publish it on all your social media accounts,
and even place it on your profile page! Get that video out there, then heavily promote it.
• Track the results: Keep an eye on the video’s metrics and stats. Take note of what videos perform
the and, determine what the elements in the most successful videos are and what they have in
common. Factor those findings in future video endeavors.

5. BENEFIT OF THE VIDEO MARKETING
• Your product will stand out more and be remembered better. Videos boost information retention
• The message remains longer on social feeds, so you don’t have to spend excessive time tinkering
and updating your material
• Videos boost the public’s understanding of your services or products
• Videos increase exposure and subsequent engagement
• Videos tend to rank higher in searches, so there’s a better chance that your website will show up
closer to the top of the search page
• Video marketing provides an easy way to personalize your customer engagement, which builds
brand loyalty and recurring visits

6. THE CHALLENGES OF VIDEO MARKETING
•How to create content that people want to
see
•How to build a solid, effective video
marketing strategy that delivers results
•How to create videos that people will not
only watch all the way through but also
share with others

7. HOW TO MAKE VIDEOS FOR YOUR BUSINESS
•Write your video script: All videos need a script. Create an outline and treat it as you would a
blog post. Make it clear and relaxed, and don’t wait until the end of the video before telling the
viewer what the video’s purpose is.
•Set up a studio: Prepare a dedicated space to make your video, and assemble your cameras, lights,
microphones, tripods, and whatever other gear you need.
Get the talent ready: This stage involves getting the video actors together with their scripts and
directions.
Shoot the video: Here’s where the magic happens. Shoot your video, and be sure you have the
following elements:
A compelling, relatable. and/or exciting storyline that draws people in
Engaging visuals and voiceovers