Research Method vs Research Methodology, Identify the main focus on marketing research, Classification of Research, Purpose of Research, Career opportunities which are available for the students, Types of research design, Ethical consideration during the conduct of marketing research, Steps of Research process, Identify the research problem and practical importance of marketing research, Differentiate context of the research and identify the managerial problem, Identify Marketing research problem, Differentiate between managerial problem and marketing problem.

2. Group 1 : Member Introduction
Name Roll Topic
Mahbubul Alom Shikhon 13037427 Research Method vs Research Methodology
Mahmudul Hasan 13097429 Identify the main focus on marketing research
Munni khatun 13257432 Classification of Research
Shakiluzzaman
( Group Leader)
13087439 Purpose of Research
Md Rubel hossen 13087440 Career opportunities which are available for the students.
Touhidul Islam 13017442 Types of research design
Dilruba Parvin 13227446 Ethical consideration during the conduct of marketing research.
Swapan Mandal 13057482 Steps of Research process
Md Al amin 13097486 Identify the research problem and practical importance of marketing research
Partho Protim Chowdhury 13117499 Differentiate context of the research and identify the managerial problem
Md. Maidul Islam 13037501 Identify Marketing research problem
Md Juel Rana 13067508 Differentiate between managerial problem and marketing problem

3. NAME:MAHMUDUL HASAN
id:13097429

4. TOPICS
 Identify the main focus on marketing research

7. MAIN FOCUS OF MARKETING RESEARCH

8. Dr. Naresh K. Malhotra

9. Name: Munni Khatun
Id: 13257432

10. Types of Marketing Research

11. Classification Of Marketing Research
• Problem identification
research
– Market potential
research.
– Market share research.
– Image research.
– Market characteristics
research.
– Sales analysis research.
– Forecasting research.
– Business trends research
• Problem solving
research
– Segmentation research.
– Product Research.
– Pricing Research.
– Promotion Research
– Distribution Research

12. Learning:
 Classification of marketing research
 Problem identification research
 Problem solving research

15. My Profile:
Name: Mohammad Shakiluzzaman
ID : 13087439
Department: Marketing
Institution: Rajshahi University
Email: shamim.gsc10@gmail.com
My Profile Agenda Purpose of Research Q & A Conclusion

16. Agenda :
 Purposes of Marketing Research
My Profile Agenda Purpose of Research Q & A Conclusion

17. My Profile Agenda Purpose of Research Q & A Conclusion
Lets introduce with ……….
The Kroger company: Largest Supermarket of US

18. My Profile Agenda Purpose of Research Q & A Conclusion
Research Purpose: Content
1.Problem/Opportunity identification
- What is the problem or opportunity?
- What is the scope?
- What are the possible reasons ?

19. Research Purpose: Example
1000
Questionnaires
My Profile Agenda Purpose of Research Q & A Conclusion
FIVE new Stores
Target Audience
Survey
 A larger selection of wines
 A sit down coffee bar
 a large natural food section

20. My Profile Agenda Purpose of Research Q & A Conclusion
Research Purpose: Content
2. Decision alternatives
- What alternatives actions ?
- What timing ?
- What importance does decision have ?

21. Research Purpose: Example
My Profile Agenda Purpose of Research Q & A Conclusion
Upgrade
Upscale Supermarket
 Modernize the existing concept or add new
features/services
 What criteria should be considered ?
 What alternative should be pursued ?

22. Research Purpose: Content
My Profile Agenda Purpose of Research Q & A Conclusion
3.Users Update
- Who are they?
- Post purchase Behavior
- Satisfaction level

23. Research Purpose: Example
My Profile Agenda Purpose of Research Q & A Conclusion
Consumer Behavior and attitudeResearch
 Number of Customers
 Time spent in stores
 Purchases Made

24. My Profile Agenda Purpose of Research Q & A Conclusion
Any Query ?

25. Thank you so much 
My Profile Agenda Purpose of Research Q & A Conclusion

26. MD.RUBEL
HOSSEN
1308744
0

27. CONTENT
RESEAR
CHH

28. Vice president of MR
Research Director
Project Manager
Research executive
Research analyst
Executive positions

29. Fieldwork or Operations
Positions
Junior Analyst
Operation Director
Operational Supervisor
Data processing

30. ANY

31. Name: Md. Touhidul Islam
Id: 13017442

33. Exploratory research
To gain background information, Define term, To clarify
problems and hypotheses,to establish research priorities

34. Descriptive research
To describe and measure marketing phenomena at a point of
time

35. Experimental research
Manipulating an independent variable to a dependent
variable.

36. NAME: DILRUBA PARVIN
ROLL: 13227446
DEPARTMENT: MARKETING
INSTITUTION: RAJSHAHI UNIVERSITY

37. Agenda:
 Introduction
 Historical context of ethical issues in Marketing Research.
 Reasons of ethics in Marketing Research .
Major ethical problems of Marketing Researcher.

38. What is ETHICS ???

39. Historical Context:
In 1963 a code of ethics proposed by Dr. Dik Warren
Twedt a professor of Marketing and Quantitative
Management Science at the University of Missouri in St.
Louis. He was a marketing researcher and a member of
the American Marketing Association.

40. Historical Context:
The Code was prompted by three main issues:
1.Desire to maintain public confidence in marketing
research procedure
2. The need to self-regulate the discipline before
outsiders decided marketing research needed
regulation
3. The concern to maintain a positive pubic image of
marketing in general.

41. Why ethics in Marketing Research :
 Ethical norms promote the aims of research, such as
knowledge, truth, and avoidance of error.
 Since research often involves a great deal of cooperation and
coordination among many different people in different disciplines
and institutions, ethical standards promote the values that are
essential to collaborative work, such as trust, accountability,
mutual respect, and fairness.
 Many of the ethical norms help to ensure that researchers can
be held accountable to the public.
 Ethical norms in research also help to build public support for
research.

42. Ethical problems of Marketing Researcher:
 Research integrity
 Treating outside client properly
 Confidentiality
 Social Issues and Marketing mix
 Personal Decisions
 Treating respondents properly

43. Any query ??

44. Thank you !

45. Swapan Mandal
ID : 13057482

46. What I am going to
discuss
Marketing Research Process

47. Marketing Research
Process
Step 1. Problem definition
Step 2. Development of an approach to the problem
Step 3.Research design formulation
Step 4. Fieldwork and data collection
Step 5. Data preparation and analysis
Step 6. Report preparation and presentation

48. Problem definition
It involves sating the general marketing research
problem an identifying the specific component.
Something researcher should take at the time of
defining problem. Purpose study, Background study,
Information needed and how it will be used in
decision making.
Development of an approach to
the problem
How problem should be defined. The components
of approach consist of objective/ theoretical
framework, analytical model, research question
and specification of information needed. Approach
develop based on objective an empirical evidence
and be grounded in theory.

49. Research design
formulation
A research design is a framework or blueprint for conducting the
marketing research project.Its purpose is to design a study that
will test the hypothesis or interest, determine the possible
answer to the research question and providing information
needed for decision making.

50. data collection involves fieldwork process that
operate either in the field or as personal interview (in
home,mail,e-mail,computer assistant personal
interview
Data preparation and analysis
Data preparation involves the
editing,coding,transformation and verifying
data.each or observation form is inspected on
edited and if necessary correlated.
Field work and data collection:

51. Report preparation and
presentation
The intire should be documented in a written report
that address the specific question identified,describe
the approach that research design,data collection,and
data analysis procedure adopted and present the
result and the majore findings’the finding should be
presented in a comprehensive formatso that
management can use them in decision making process.

52. ANY QUESTION?

53. THANKS to ALL

54. M D . A L - A M I N
I D : 1 3 0 9 7 4 8 6
D E P T. O F M A R K E T I N G
U N I V E R S I T Y O F R A J S H A H I

55. Research
Management
research
Marketing
research
Research
problem

57. INTRODUCTION
 Identification and formulation of research problem
is the first step of the research problem .
 A research problem is a question that researcher
wants to answer or a problem that a researcher
wants to solve .
 Selection of research problem depends on several
factors such as researchers knowledge ,skill ,Interest
Motivation etc.

58. FORMULATION OF RESEARCH
PROBLEM
Selection of research areas
Reviewing the literature
Delaminating the research
topic
Evaluating research
problem

59. IMPORTANCE OF MARKETING RESEARCH
1.Identifying problem and opportunities of marketing :
 New market opportunities
 Information on
Market share ,Customer satisfaction, Sales performance ,Channel
of distribution
2.Formulating marketing strategies :
 Global market
 Domestic market
 Market segmentation
3.Determining consumer needs and wants

60. 4.Improving selling activities
 Selling performance
 Sales force effectiveness
5.Sales forecasting
 Optimum level of inventory
6.To facilitate smooth introduction of new products
 Testing in a small scale
 Consumer response

61. THANKS……..

62. MD. MAIDUL ISLAM
ID# 13037501

63. Topics: Identify marketing
research problem.

64. • Definition of marketing research;
•Marketing research is "the process or set of
processes that links the producers , customers
and end users to the marketer through information.
Information used to identify and define marketing
opportunities and problems; generate, refine, and
evaluate marketing actions; monitor marketing
performance; and improve understanding of
marketing as a process. Marketing research
specifies the information required to address these
issues, designs the method for collecting
information, manages and implements the data
collection process, analyzes the results, and
communicates the findings and their implications.

65. • IDENTIFICATION OF RESEARCH
PROBLEM:
•Identification of a research problem is the
first and most important step of
research process.
•Generally a broad area is selected and then
a broad topic is narrowed down to a specific
one sentence statement of the problem.
•This step of the research process is
considered as the most difficult and the
challenging and need slots of time.

66. A research problem may comes
from several sources:
1. Personal experience
2. Practical experience
3. Previous experience.
4. Existing theories
5. Social issues etc..

69. Asks what the decision maker Asks what information is needed
needs to do and how it should be obtained
Action oriented Information oriented
Focus on symptoms Focus on the underlying causes
Management decision problem Marketing Research problem

70. Management decision problem Marketing Research problem