This document discusses different types of research design based on purpose, process, and outcome. It describes descriptive, analytical, exploratory, and predictive research, which differ based on their goals. Qualitative research relies on first-hand data like interviews, while quantitative research focuses on numerical data. Applied research aims to solve practical problems, whereas fundamental research seeks to improve scientific theories. Overall, the document provides an overview of key types of research design and their distinguishing characteristics.

1. TYPES OF
RESEARCH DESIGN

2. Table of Contents
01
OVERVIEW
Description
about research
02
TYPES OF RESEARCH
Different types depending
on different aspect
03
BENEFITS OF RESEARCH
What are the benefits of
research?
04
IMPORTANCE OF RESEARCH
Why do we do research?

3. OVERVIEW
Research means Re + Search where,
Re means again and again,
Search means to find something,
Which include collecting, organizing and evaluating the data.
Business research is a process of obtaining a detailed study of all the business areas including
the market and the customers.

4. TYPES OF RESEARCH
There are different types of research based on the aspects
PURPOSE PROCESS OUTCOME
To set themselves
apart from
competition
Finding results
to the problem
Determine
whether a
company can
succeed in new
sector

5. Different types of research coming under the category
purpose are
DESCRIPTIVE
RESEARCH
ANALYTICAL
RESEARCH
EXPLORATORY
RESEARCH
Describes the
characteristics of
the study
Processing of
analyzing the
information
Clarify the
nature of the
research
PREDICTIVE
RESEARCH
Forecasting of
something
happening
1 2 3 4

6. DESCRIPTIVE RESEARCH
Descriptive research is used to describe characteristics of
a population or phenomenon being studied. It does not
answer questions about how / when / why the
characteristics occurred.
The methods used by this researchers involves survey
method of all kind including comparative and correlational
method.
The periodic table categorizes the elements is an example
of descriptive research

7. ANALYTICAL RESEARCH
Analytical research involves critical thinking skills and
the evaluation of facts and information relative to the
research being conducted.
The aim of this research is to understand phenomena by
discovering and measuring causal relations among them.
How can the absentee rate among employees be
reduced? It is an example of analytical research

8. EXPLORATORY RESEARCH
Exploratory research is the preliminary research to
clarify the exact nature of the problem to be solved. It is
used to ensure research is taken into consideration during
an experiment.
It commonly use unstructured interview.
Gathers preliminary information that will help to define a
problem and suggest a hypothesis.
It is conducted about a research problem when there are
few or no earlier studies to refer to.

9. PREDICTIVE RESEARCH
Predictive research is involved with the forecasting
(predicting) of a likelihood of something happening. It
studies determine the frequency with which something
occurs or its association with something else.
Statistical tools used in this research design includes
regression, linear regression and logistic regression.
The major areas in which predictive / diagnostic research
design used include: business, marketing, clinical setting,
govt agency and all.

10. Different types of research coming under the category process
are
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
Data obtained by first-hand
observation
Quantifying the collection and
analysis of data
1 2

11. QUALITATIVE RESEARCH
Qualitative research relies on data obtained by the
researcher from first-hand observation, interviews,
questionnaires. The data are generally nonnumerical.
The research designed to find out how people feel or
what people often think are coming under this research.
Its aim is to discover the underlying motives of human
behavior through detailed description.
The data is in the form of words, pictures or objects and
all.

12. QUANTITATIVE RESEARCH
Quantitative research focuses on quantifying the
collection and analysis of data. It is formed from a
deductive approach where emphasis is placed on the
testing of theory.
This research is based on the measurement of quantity
or amount.
Here data is in the form of numbers or statistics and this
data is more efficient and able to test.

13. Different types of research coming under the category
outcome are
APPLIED OR ACTION
RESEARCH
FUNDAMENTAL OR BASIC
OR PURE RESEARCH
Set on providing practical
solution
Aims to improve scientific
theories
1 2

14. APPLIED OR ACTION RESEARCH
It is defined as a research which is used to answer a
specific question, solve a specific problem or to gain
better understanding.
It also known as action research.
It seeks to solve a specific problem or provide innovative
solutions to issues affecting an individual, group or
society.
It is designed to solve problem of modern world than
acquire knowledge. The main goal of applied scientist is
to improve the human condition.

15. FUNDAMENTAL OR BASIC OR PURE RESEARCH
This research is concerned with generalization and
formulation of theory.
This type of research has limited direct applications but
in which researcher has careful control over the research
setting.
Basic research, also called pure research or fundamental
research, is a type of scientific research with the aim of
improving scientific theories for better understanding
and prediction of natural or other phenomena.

16. BENEFITS OF RESEARCH
DESIGN
Better documentation of the various activities while the
project work is going on.
Helps in proper planning of the resources and their
procurement in right time.
Consumes less time.
Ensures project time schedule.
Helps researcher to prepare himself to carry out
research in a proper and a systematic way.

17. IMPORTANTS OF RESEARCH DESIGN
Better documentation of the various activities while the
project work is going on.
It cuts down on inaccuracy.
Reduce wastage of time.
Reduce uncertainty, confusion and practical haphazard
related to any research problem.
Maximizes reliability of results.
Gets rid of bias and marginal errors.

18. Thank You!
Lorem ipsum dolor sit amet, tollit epicuri
est ex, exerci accumsan singulis ei mel.
First / Last Name
(123) 456-7890
Your Company