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NIH Management Seminar Series
   Plugging into the 21st Century: How Web 2.0
can be used to improve communications at the NIH

                            Jim Angus
                 Office of Extramural Research
                  National Institutes of Health




         Thursday, June 19 2008
      angusj@mail.nih.gov         linkedin.com/in/jimangus
What to expect...
The Machine is Us/ing Us
Who am I?
Brainstorming Web 2.0 Series
Social Media 101
Cop Space


      Ask Questions Any Time!
    angusj@mail.nih.gov   linkedin.com/in/jimangus
http://mediatedcultures.net/ksudigg/?p=84
Who am I?
Paleontologist

Molecular Biologist

Museum Educator

Web Manager

Communications Director
http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
Social Media 101
What is Web 2.0?
What is   Web 2.0?    It is   excitement      and   energy.     It is

innovation.          It is what we saw in the 90s when everyone had to have


a   Web site.   Most importantly though, Web 2.0 is   community.
Community is what makes   social animals     different from   solitary
animals.    The   behaviors      of social animals are   complex        and
driven in part by what is happening to their fellows.


In 1994 Web pages were essentially solitary animals. They could     link      to
other pages but their behavior wasn't   affected      by those links.


Web pages are no longer alone. They    interact       with other pages and

are   changed     by those interactions. This is the technological heart of

social media and it is the essence of the Web                     2.0
revolution.
It is the difference between a solitary insect such as a      preying
mantis    and a social insect like a   honey bee.
Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php

            Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm
Web 2.0




                        Complex - Social

Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web sites to
a full-fledged computing platform serving
Web applications to end users. Ultimately,
Web 2.0 services are expected to replace
desktop computing applications for many
purposes”.

Wikipedia, 2007
Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
sites to a full-fledged computing platform
serving Web applications to end users.
Ultimately, Web 2.0 services are expected to
replace desktop computing
applications for many purposes”.

Wikipedia, 2007
http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
Web 2.0
               Revolution
               Evolution

Do we need to change how we communicate?
How is the news media perceived?
How are government communications viewed?
      How is social media perceived?
How is the news media perceived?

     Shout out a few terms.
Slanted

Biased

Contrived

Slick

Calculated
How are government communications viewed?

         Shout out a few terms.
Bureaucratic

Formal

Convoluted

Disingenuous

Calculated
What about social media?
Authentic

Personal

Candid

Transparent
I can relate to him.

She’s just like me.
Do government communications need to change?
Social Software
  Instant Messaging             Virtual Presence
    Text Chat
                                         Wikis
Internet Forums
                                     Peer-to-Peer
   Blogs                            Social Networks


Virtual Worlds                    Collaborative Real-
           Social Bookmarking         time Editors
Social Software
  Instant Messaging             Virtual Presence
    Text Chat
                                         Wikis
Internet Forums
                                     Peer-to-Peer
   Blogs                            Social Networks


Virtual Worlds                    Collaborative Real-
           Social Bookmarking         time Editors
Web 2.0 Examples
Social Networks
   FaceBook
   LinkedIn
   Twitter
   YouTube
Social Publishing Software
   Blogs
   Wikis
   Podcasts
Techniques
   Syndication
   Tagging
   Mashups
Virtual Environments
Social Networks

Users interact and share information

Online communities emerge

Networks built around common interests,
hobbies or causes.
Facebook

Social Networking Website

Launched February 4, 2004

Membership initially limited to higher
education students

Networks organized by city, workplace,
school and region
USGS on Facebook



USGS
Group
                           Discussion
USGS - Building Community

              Content




                   Discussion




Members
USGS - Fostering Collaboration
USGS - Connecting People




                                  Connecting
   Finding                       on a personal
collaborative                        level
  partners
USGS - Expanding Outreach
                             Connecting with
                               constituents




    Using new
channels to deliver
     content
Opportunities for
      Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of Practice
LinkedIn
Social Networking
Website

Launched May 2003

Fosters professional
networking and
collaboration

> 20 million users as of
May 2008
Your Network News
Keep
   track
 of your
colleagues        Find
             Collaboration
               Partners
Find Jobs
Manage
Contact
 Lists
Keep up
 with your
colleagues.
Learn what people
      think
Connect People




    Foster
Collaboration
Connect People
Opportunities for
      Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of Practice
Twitter

Social Networking
Website

Launched October 2006

Micro-blogging service
that allows users to
send brief, text-based
posts
Who Uses Twitter?
Los Angeles Fire Department to
Communicate During Natural Disasters
(October 2007 Fires)

Higher Education to Alert Students
(University of Texas)

Politicians to Alert Constituents
(Edwards, Obama, Clinton)

Media Outlets to Break News (CNN)

NASA to Expand Outreach
(Phoenix Mars Lander)
NASA Makes Extensive Use of Twitter




                                 SMS Alerts
NASA Makes Extensive Use of Twitter
USGS Makes Extensive Use of Twitter
USGS and Earthquake News




             Blog Feeds to Twitter
NIH uses Twitter
NIH uses Twitter
Opportunities for
      Science?

Outreach

Public Engagement

Emergency Alerts
YouTube

Social Networking
Website

Launched in February
2005

Designed to facilitate
sharing of video
The NIH on YouTube
The NIH on YouTube




              from who?
From Who?
YouTube

Try to Control the
Message

or at least, Contribute
to the Cacophony
What’s Interesting About YouTube?
What’s Interesting About YouTube?
                                             subscribe




                                       more
                                   from this user

share
          rate the video
 the
video

                                   similar
                                    videos
                    critique
                   the video
YouTube Channels - NIH Vodcasts
YouTube Channels - USGS
YouTube Channels - NASA
YouTube Channels - Politicians
Social Publishing
       Software

Users interact and share information

Online communities emerge

Networks built around common interests,
hobbies or causes.
Blogs

Syndicated Content

One to a Few Authors

Public Comments

Ease of Publication
How can we use a blog?

 Opinion

 News

 Calendar of Events

 Distribution of Multimedia Content

 Any Repetitive Item that can be Ordered by
 Date
TSA
Blog
- provides personal insights
  - great recruitment tool
  - connects volunteers
NIH
 Researcher
Shares Data
SI
NEI
Wikis

Hawaiian for “Fast”
(40% faster!)

Collaborative Document Creation

Easy to Use

“Web Application”
Confluence
  Wiki
Podcasts
Podcasts - multimedia
by subscription (RSS)

Podcatchers - software
that “aggregates” the
podcasts (iTunes)

iPods and other MGP
Players - mobile
devices used to view
podcasts                 SFMOMA Artcasts
Podcasts - Three Kinds


Audio Only

Audio and “Slides”

Audio and Video




                     Synchronize with Apple’s iMovie
Why do a Podcast?

Cool and Contemporary

View “on the go”

Syndication/Subscription

Multiple Channels for
Distribution

Alternative Learning

                                      Photo Credit:
                           http://thats-china.com/?m=200703
How hard are they to do?
Podcasting 101
Short and Focused - five
minutes on a single topic, 20 -
30 minutes total

Descriptive Title

Interactive and Conversational

Good Sound Quality

Adequate Video Quality

                                  SFMOMA Podcasts
Publish and Distribute
Your Web Site

iTunes

iPodder

Podcast Alley

Odeo.com

YouTube
NIH Podcasts
NIH Vodcasts
Techniques


Syndication

Tagging

Mashups
RSS - Really Simple Syndication


  Web Feed

  Standardized format

  Used to update blogs, news headlines and
  podcasts

  Aggregates content from multiple sources
Social Tagging


User generated taxonomy, i.e. Folksonomy

Collaborative tagging

Social indexing
Social Bookmarking - Del.icio.us



                       8838 other links to
                         this resource




                   user generated keywords:
     linux, ubuntu, open source, software, operating system
Social Bookmarking - Del.icio.us
Library of Congress and Flickr




LOC hopes to meet two goals:

1) expand access to collections
    2) enhance meta data
Mashups



Web application

Combines data from multiple sources
United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region of Sudan. Each red flame icon represents a village
that has been damaged or destroyed.
http://83.223.102.16/words/
Virtual Worlds
Virtual Environments
User interaction in a simulated
environment
Real life attributes such as:
economies, currency, employment,
advertising, education
Social Interactivity
Immersive and compelling
Whyville
           Virtual Learning Environment for Kids



                                    Virtual Docents
                                   allow teachers to
                                        interact.




Avatars allow kids
  to interact.
Kids learn about the epidemics and vaccines.
Second Life
Networked Environment

Created by its Residents

Not a Game... No Goals or Restrictions

Immersion and Interaction
Second Life - Statistics
Latest Second Life Economic Statistics as of 6/18/2008
Resident Activity
Residents Logged-In During Last 7 Days 462,794
Residents Logged-In During Last 30 Days 843,515

Total Residents   14,043,707


Currency
LindeX Dollar Exchange (average): L$250 / US$1.00
Total L$ Supply (L$):  5,065,446,952 = (approx. US $20,261,787)

Linden Dollars can be converted into US dollars and back again at fluctuating exchange
rates.




            Source: http://secondlife.com/whatis/economy_stats.php
Second Life
Second Life
Second Life is a 3D platform that can be
used for:
  Presenting, promoting, and selling
  content to a broad online audience
  Collaborating and communicating in
  real time between multiple
  participants
  Researching new concepts/products
  Training and educating in spaces
Second Life
What are public institutions doing in second life?
NASA/JPL
“Any sufficiently advanced technology is
     indistinguishable from magic.”

            Arthur C. Clark
             (1917 - 2008)
What does the future
     look like?
You will never be lost.

You will always know where your friends are.

You will never lose anything important.

You will be surrounded by Magic.
How will this happen?
Mobile Computing

Wearable Computing

Pervasive Wireless Technology

Pervasive Exchange of Data

Interoperability and Standards

Ever Increasing Processor Speeds
Where is the NIH going?
 Dashboards “aggregate” content.

 Content will be related to geospatial coordinates.

 NIH Staff will be able to easily manage
 resources across the world.

 Dashboards will evolve into “virtual overlays”.

 Staff will have access to geospatial data from
 everywhere.
Source of preceding images: Richardbanks.com
http://www.slideshare.net/jcoireangus

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