Working with New Media
•Download as PPT, PDF•
1 like•485 views
An introduction to new social media for friends groups of national wildlife refuges.
![Agenda Communications 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Similar to Working with New Media
Similar to Working with New Media (20)
Recently uploaded
Recently uploaded (20)
Working with New Media
- 1. Communications 2.0 - working with new media
- 6. Social & New Media Landscape the changing ecosystem of information
- 11. Rachel Carson Quote Like the resource it seeks to protect, wildlife conservation must be dynamic , changing as conditions change, seeking always to become more effective . Rachel Carson, Silent Spring
- 12. Living in an interconnected age Your refuge Friends group Regional office Sister refuge Park ranger NCTC CPWN staff Trainer Audiovisual Visitor services Park ranger Teacher I&E staff Hatchery manager State park Hatchery friends National park communications Refuge Update Local NGO
- 13. More Americans are getting their news via blogs , social networking sites like Facebook , and video sites like YouTube . State of the News Media 2009, Project for Excellence in Journalism
- 25. Social Networking Sites (SNS)
- 28. Twitter
- 29. URL Shortening Example: http://www.fws.gov/news/NewsReleases/showNews.cfm?newsId =8AFEB8E0-D179-6EBC-7C4D8449F30BB29F becomes http://bit.ly/duN7Dx
- 33. Flickr Groups
- 34. Linking Tools
Editor's Notes
- Title Slide Intro It’s a pleasure/honor to be here..
- What we’re here for – Jason intro items 1 and 3 Jeff intro items 2 and 4
- This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings. Social media or social networking (one example of social media) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.
- View of nearly all Social/Web 2.0 sites… Top Rated Web 2.0 sites as of July, 2009: YouTube – 69,110,425 complete monthly visitors Wikipedia Craigslist Photobucket.com Flikr.com WordPress.com Twitter – 19,728,619 complete monthly visitors IMDB.com Digg.com eHow.com TypePad.com Topix.com LiveJournal.com DeviantART.com Technorati.com
- Our agency works in a very different age, not only for conservation, but for communications. The culture of the Service is changing in response to changing technologies, demographics, and the scope of our mission. The way how both our constituents, our audiences, and our employees organization information and themselves as networks is rapidly changing. Additionally, our employees are also getting younger and more adept at receiving and processing information using technology. They have different expectations on our use of the web and new media.
- - setting the tone of today’s topic -
- “ Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.” http://en.wikipedia.org/wiki/Web_2.0 New and social media are used for both work and personal use in a number of contexts, particularly for younger demographics. Communication This is way beyond email. People use tools such as Microblogs and presence applications to provide constant information about their activities (e.g. Twitter and Pownce ). People communicate via online Social networking platforms (e.g. Facebook , LinkedIn and MySpace ). These platforms and other sites provide information about community and social events (e.g. Upcoming , Evite ). Included in the realm of new media for communications is in the area of marketing, and even social marketing. Collaboration On drafting and distributing information - Wikis: Wikipedia Creating an online sense of community when it comes to information, particularly how users organize information - Social bookmarking: del. icio .us and StumbleUpon - Social News Sites: Digg , Mixx and Reddit - Opinion sites: epinions Engagement The photo albums in the sitting room are a done deal. People are increasingly maintaining and particularly sharing multimedia (i.e. photo, video, songs, etc.) online. - Photo sharing: Flickr and Zooomr - Video sharing: YouTube and Vimeo - Livecasting: Justin. tv - Audio and Music Sharing: imeem Entertainment Finally, folks are increasingly turning to new media for entertainment. This certainly includes viewing shows and movie online (and some of the interactivity that does with it), but is also focused with online gaming and online communities where users interact with each other using online characters, or “avatars.” - Virtual worlds: Second Life - Online gaming: World of Warcraft - Game sharing: Miniclip .com
- Engagement The photo albums in the sitting room are a done deal. People are increasingly maintaining and particularly sharing multimedia (i.e. photo, video, songs, etc.) online. - Photo sharing: Flickr and Zooomr - Video sharing: YouTube and Vimeo - Livecasting: Justin. tv - Audio and Music Sharing: imeem Entertainment Finally, folks are increasingly turning to new media for entertainment. This certainly includes viewing shows and movie online (and some of the interactivity that does with it), but is also focused with online gaming and online communities where users interact with each other using online characters, or “avatars.” - Virtual worlds: Second Life - Online gaming: World of Warcraft - Game sharing: Miniclip .com
- 5,000-10,000 new Twitter accounts a day: study physorg.com — Micro-blogging service Twitter is gaining 5,000 to 10,000 new accounts a day and most of its users have joined this year. Internet marketing company HubSpot, in a "State of the Twittersphere" report released on Tuesday, said 70% of the estimated 4 to 5 million people using Twitter have signed up in 2008 and 20 % have joined in the last 60 days.
- What We Need