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Susan Tenby Online Community Director, TechSoup Global September 2009 Using Social Media Tools for your organization
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup.org The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
A Comprehensive Technology Resource for Nonprofits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup.org/community
TechSoup Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup Community Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where in the (Online) World is TechSoup?
NetSquared (Net2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional online community building tools ,[object Object],[object Object],[object Object]
Social Media “Web 2.0” Tools ,[object Object],[object Object],[object Object]
New social tools for community building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There’s no shortage of social media tools…
… but how do you decide which ones to use?… ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and how to you use them? ,[object Object],[object Object],[object Object]
Online Communities in Disguise May not appear to be online communities, but have tremendous potential for getting your message across
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building community around photos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making the most of Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object]
Raising Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launching campaign ,[object Object],[object Object]
Used Flickr to display all entries ,[object Object],[object Object],[object Object],[object Object]
Documenting Impact ,[object Object],[object Object],[object Object]
Showcasing your work ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Followers and followees ,[object Object]
Twitterpacks ,[object Object],[object Object],[object Object]
What’s Twitter good for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disaster Response   ,[object Object],[object Object],[object Object],[object Object]
Power of Twitter ,[object Object],[object Object]
Instant communication ,[object Object],[object Object],[object Object],[object Object]
Important to listen too ,[object Object],[object Object],[object Object],[object Object],[object Object]
Second Life
Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
Nonprofit Commons in Second Life ,[object Object],[object Object]
International Reach ,[object Object],[object Object],[object Object]
Leadership and assistance through virtual community organizing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Blog: NPSL
Community Wiki
Nonprofits in Second Life (npsl) Tag ,[object Object],[object Object],[object Object]
But isn’t Second Life just a game? ,[object Object],[object Object],[object Object],[object Object]
A valuable tool for activists ,[object Object],[object Object],[object Object]
New ways to collaborate and get work done ,[object Object],[object Object],[object Object]
Reduces Your Carbon Footprint ,[object Object],[object Object],[object Object],[object Object]
Fundraising ,[object Object],[object Object],[object Object],[object Object]
Provides safe and anonymous means of self-expression
A Space for making the impossible happen ,[object Object],[object Object]
Virtual sandbox for experimentation ,[object Object],[object Object],[object Object]
What works? ,[object Object],[object Object],[object Object],[object Object]
Best Practices: What we have learned ,[object Object],[object Object],[object Object],[object Object]
Raising public awareness of Nonprofits in Second Life through the media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s even got the attention of Congress… ,[object Object],[object Object]
..and perhaps more importantly—the Daily Show!
NPC provides virtual offices to over 100 social benefit organizations in a community setting
Newly launched location- 4 islands
Looking forward… Mixed Reality for all events
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Info Susan Tenby Online Community Director, TechSoup Network susan@techsoup.org SL avatar: Glitteractica Cookie Follow on twitter @suzboop @npsl @techsoup ,[object Object],[object Object],[object Object],[object Object]

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T H R I V E Presentation

Editor's Notes

  1. About 2000 email addresses to campaign list
  2. Through connecting with others in Second Life, Digital Campfires received nearly a semi truck load of real-world donated monitors and computers.
  3. Example: Transgender Resource Center—safe gathering place free of discrimination Play with identity
  4. Simon Stevens, Community liaison and SL group Wheelies (disability nightclub) a group of adults with disabilities use SL interact in an environment without the physical constraints they experience in the real world).
  5. Lower Eastside Girls Club of New York , developing a Second Life presence was a pilot project as a new program to contribute to their mission.
  6. his Second Life representation of Guantanamo Bay gives avatars a temporary simulated experience of what it's like to be imprisoned in Guatanamo Bay and to teach about issues of habeas corpus.
  7. --maintain presence just as you would on another social networking site --donation boxes, more awareness than dollars --i.e. TechSoup virtual t-shirts,
  8. Insert Logos
  9. Need image added
  10. Increase NPC capacity Build Branded Reusable Tools Conduct 2 Awareness and Action Campaigns Organize Events both Virtual and Mixed Reality Foster a SL Developer Network for Nonprofits Evaluate Impact of Virtual Community in NPC
  11. Abc order needed