The document discusses how civic organizations can use social media and web 2.0 technologies to engage with communities. It provides examples of how organizations are using tools like Facebook, Twitter, YouTube and blogs to share information, recruit volunteers, and strengthen engagement. It also covers challenges of using social media and provides resources for non-profits looking to improve their online strategies.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.
This presentation describes a process by which learning takes place using social media, provides an example of the process in action, and includes an invitation to join a network devoted to bookmarking learning resources on del.icio.us.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Sunraysia Mallee Schools Network - Presentation to teachers on the need for educational change and the need to engage students using new media for their learning.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.
This presentation describes a process by which learning takes place using social media, provides an example of the process in action, and includes an invitation to join a network devoted to bookmarking learning resources on del.icio.us.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Sunraysia Mallee Schools Network - Presentation to teachers on the need for educational change and the need to engage students using new media for their learning.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
Ecology of Education and Service-Learning: Perspectives on teaching & learningOhio Campus Compact
Presentation includes an introduction to Service-Learning; Strengths of Service-Learning, Outcomes & Strengths of Service-Learning and basics of creating a Service-Learning course syllabus
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
1. Civic Engagment and Online Social Networking Campus Compact May 19, 2010 Presenters:
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3. What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
4. Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from www.joedrumgoole.com
5. Social media is a conversation between people… Supporters Participants Audiences Donors Thought Leaders And guess what??? The conversation is NOT controlled … Not organized … Not on message …
6. There are over 133 million bloggers creating 900,000 blog posts every 24-hours. If Facebook were a country, it would be the third most populated place in the world - with more than 350 million active users. Wikipedia currently has more than 13 million articles in more than 260 different languages. Social Media Use
7. Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month. Formed in 2004, Flickr now hosts more than 3.6 billion images. Close to 20 hours of video are uploaded to YouTube every minute. The average U.S. Internet user spent an estimated 68 hours online (both at home and at work). Social Media Use
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10. Why Now? Better access to technology for the average user – higher speed internet connections, faster computers, better cell phones, etc Millennials are known as “ digital natives ,” having lived with the internet all of their lives . Young people are beginning to expect and demand others use online media to recruit , communicate , engage , and manage knowledge . Those who use technology will outlast those who don’t.
11. Why does it matter? Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate . This user-driven form of community development is becoming an essential driver of civic engagement . We need to be in touch with how our constituents interact and communicate both with us and each other. Web 2.0 and social media technologies will help strengthen and enhance traditional communication, recruitment and training strategies .
12. What am I missing out on? Viral nature of Web 2.0 and social media technologies Improved customer service Increased storytelling Better communication and collaboration
13. Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
16. How will you organize listening? Who will do the listening and responding ? Response policy ? How much time will you allocate? How will you analyze the results and share insights ? How will you know if listening has be useful ? Beth Kanter, Beth’sBlog http://beth.typepad.com
17. Blog Stay connected Easily share updates Quickly post recent information Promote upcoming events Disseminate best practices and share resources
18. Podcast Easily broadcast important information Create expert interviews Share conference sessions Encourage learner content production
22. Video On Demand Show people what your program is about Video Volunteer Desccriptions Demonstrate skills on video for easy referral Video updates with news and information Video record workshops and sessions
24. Photo and Slide Sharing Event support and continuation Group discussion of shared presentations Embedding of presentations in sites and blogs Maintain stock of training photos Encourage member/chapter photo sharing
26. Social Networking Nonprofit identity for communication with ‘fans’ Team and community support Aggregation of social media applications Information about events
30. Wikis Collaborative knowledge from team Collaborative management of resources Create a community of practice to facilitate communication, share knowledge, and generate effective practices Organize, consolidate and archive processes and procedures for large planning events like Days of Service or conferences
49. Reflection What did you learn that you can apply to your social media strategy? What help or resources do you need to move forward? What’s one small thing you can do?
50. Resources CNCS’s Resource Center www.NationalService.gov/Resources TechSoup www.techsoup.org Beth's Blog: How Nonprofits Can Use Social Media beth.typepad.com NTEN: Nonprofit Technology Network www.NTEN.org
Editor's Notes
Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
On sites like YouTube, viewers can rate, share, and comment on videos. They can also place the video on their own blog or website. Can also create lists of other useful videos, favorite stuff. More than just videos of cats flushing the toilet.
A social networking service uses software to build online communities for people who share interests and activities or are interested in exploring the activities of others. Easy to use – no experience necessary Used both professionally and personally Focus on connecting individuals, causes, etc.
Method for users to store, organize, and share bookmarks of web pages on the Internet, as opposed to on an individual computer. Usually public, but can be kept private Examples of social bookmarking sites: Digg, Del.icio.us.
1. What was the LOLseals Photo Caption Contest? It was a photo caption contest based on the popular LOLcats site where users share photos of Cute Cats with funny captions. The Humane Society's LOLseals Photo Caption Contest offered cut photos of little baby harp seals and asked people to come up with cute, endearing, and funny captions that celebrated the cuteness of seals. The campaign also urged people to learn more about how to protect these adorable creatures and get engaged with the campaign. 2. What was your strategy for getting people to participate? We learned from a previous photo contest that flopped that if you make it hard for people to figure out how to participate and time consuming, they won't. We provided the photos and an easy way to caption them - so it didn't take a lot of time to participate and it was fun. We also spread the word via social networks and blogger outreach. We have a significant presence built up over the last 18-24 months on major sites like Facebook and Myspace. 3. What were some of the interesting responses? What were some of the challenges? Some people didn’t “get” the LOLspeak… and they wrote serious captions! The biggest challenge was making it as easy as possible for people to participate. We learned with the Wendy’s campaign that you’ve GOT to make it easy. Before, we asked people to upload their photo and tag it themselves, which meant they had to create a flickr account and know what “tagging” was. In using the API, everything was automatic, tagged, and uploaded without the user having to even touch flickr. We were also able to capture email addresses directly to our CRM this way. 4. What you would say made the campaign particularly innovative? One – that everything was in one step and two – that we were able to pull off showcasing the “celebrating animals” part of our mission on a very serious issue and three – that we played off a pop culture / internet phenomenon (lolcats) 5. What were some top line results? We had about 3,000 submissions and it helped get about 2,000 new email addresses.