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Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective Action

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Shelly D. Farnham, Ph.D.
Shelly D. Farnham, Ph.D.

The document discusses social coordination and collective action enabled by social technologies. It covers several key points: 1) People actively use social media like email, meetup sites, and mobile phones to coordinate social activities with friends and find others interested in similar activities. 2) New technologies allow for "mega-collaboration" where millions of people can work collectively towards goals through user-generated content and grassroots organizing. 3) Mobile phones in particular enable "hyper-awareness" and "smart convergence" as people can easily update their location and plans in real-time to coordinate social events.

EducationTechnologyHealth & Medicine
1 of 44
Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
Week 9 ,[object Object],[object Object]
Social Coordination ,[object Object],[object Object],[object Object]
Social Coordination: in my Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supporting Cycles of Social Events ,[object Object],[object Object],[object Object],[object Object],[object Object],Joe Amy Bob Jen Apart Together Apart (Repeat) Joe Amy Bob Jen Joe Bob Amy Jen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology Support
Questionnaire Studies technology and social life People actively using social technologies to communicate with friends. ,[object Object],[object Object],50 people (32 men, 18 women) 35.5 years old, 90% had at least two years of college
Questionnaire Studies technology and social life Impact of Use of Technology on Quality of Friendship Relationships Bold = p< .05
People actively use technologies to coordinate social activities with friends. Percentage of social activities planned through different types of communication. Questionnaire Studies technology and social life
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Social Technologies for Social Coordination
 
 
 
 
 
 
 
 
 
 
 
Mega Collaboration and Collective Action! ,[object Object],[object Object]
Mega collaboration in technology: ,[object Object],[object Object],[object Object]
Collective action: MoveOn.org ,[object Object],[object Object]
 
Howard Dean and Meetup ,[object Object],[object Object],[object Object]
The September Project
42 Entertainment ,[object Object],[object Object],[object Object],[object Object]
Mobile ,[object Object],[object Object],[object Object]
CMC, Impact on Peripheral Awareness and Smart Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile -- Social Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile -- Smart Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sidekick
Smartphone
Flipper: enabling ‘life presence’ through lightweight photo sharing Scott Counts, Rysjard Kott Mobile Flipper Desktop Flipper ,[object Object],[object Object],[object Object],[object Object],[object Object],Main screen
Swarm Pedram Keyani, Shelly Farnham in time, in place SMS broadcast communication Coffee Sends <Coffee caffeine?> to swarm Swarm Server Shelly Receives <Shelly: caffeine?> Shelly to coffee: caffeine?
Swarm Field Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(names changed to preserve privacy)
 
Field Study message content
Field Study usage Used primarily weekend nights.
Field Study impact on social life, at 14 weeks 1 = strongly disagree, 4 = strongly agree
[object Object],[object Object],[object Object],Field Study open-ended questionnaire responses
A year deployment ,[object Object],[object Object],[object Object]
iPhone
Discussion Points ,[object Object],[object Object],[object Object],[object Object]

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Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective Action

Editor's Notes

  1. Smart mobs use websites, email lists and mobile devices to quickly disseminate information to others
  2. + COMPELLING SCENARIO + In the morning before coming to 4 th floor shelly wants coffee + She doesn’t know who is in yet or if they are busy and going upstairs or calling them all would take too long and in the end no one might be free + Instead she wants to send them a short message informing her group she is in line for coffee + OTHER EXAMPLES + Conference with coworkers (can’t talk during talks) + Noisy bars
  3. + + Build SMS based broadcast system + + Study usage in real social groups + Publish paper on findings + Contact us or add the swarm server to your address book to be part of the beta version in about a week