The document summarizes Jim Angus' presentation on Web 2.0 technologies to USGS managers. The presentation covered topics including social media, wikis, blogs, podcasts, YouTube, Flickr, Twitter, and virtual worlds. It provided examples of how government agencies like NIH, NASA, and USGS are using these tools to improve collaboration, outreach, and public engagement. Angus encouraged managers to explore opportunities for using social media to further scientific goals in areas like recruitment, networking, and emergency communications.

1. USGS Managers Meeting
Web 2.0: What’s All the Buzz?
Using New Technologies to Improve Participation
and Increase Collaboration
(and Using a Wiki for Community Input)
Jim Angus, Associate Director of Communications
Office of Research Information Services,
National Institutes of Health
Wednesday, June 18 @ Tulsa, OK
angusj@mail.nih.gov linkedin.com/in/jimangus

2. What to expect...
The Machine is Us/ing Us
Who am I?
Brainstorming Web 2.0 Series
Social Media 101
Cop Space
Ask Questions Any Time!
angusj@mail.nih.gov linkedin.com/in/jimangus

3. http://mediatedcultures.net/ksudigg/?p=84

4. Who am I?
Paleontologist
Molecular Biologist
Museum Educator
Web Manager
Communications Director

5. http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH

6. Brainstorming Web 2.0
http://blog.museotech.net

7. Brainstorming Web 2.0
http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0Group

8. Social Media 101

9. What is Web 2.0?

10. excitement energy.
Web 2.0?
What is It is and It is
innovation. It is what we saw in the 90s when everyone had to have
community.
Web site.
a Most importantly though, Web 2.0 is
solitary
social animals
Community is what makes different from
complex
behaviors
animals. The of social animals are and
driven in part by what is happening to their fellows.
link
In 1994 Web pages were essentially solitary animals. They could to
affected
other pages but their behavior wasn't by those links.
interact
Web pages are no longer alone. They with other pages and
changed
are by those interactions. This is the technological heart of
social media and it is the essence of the Web 2.0
revolution.
preying
It is the difference between a solitary insect such as a
honey bee.
mantis and a social insect like a

11. Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php
Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm

12. Web 2.0
Complex - Social
Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html

13. Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web sites to
a full-fledged computing platform serving
Web applications to end users. Ultimately,
Web 2.0 services are expected to replace
desktop computing applications for many
purposes”.
Wikipedia, 2007

14. Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
sites to a full-fledged computing platform
serving Web applications to end users.
Ultimately, Web 2.0 services are expected to
replace desktop computing
applications for many purposes”.
Wikipedia, 2007

15. http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg

16. Web 2.0
Revolution
Evolution
Do we need to change how we communicate?

17. How is the media viewed?
How are government communications viewed?
How is social media viewed?

18. How is the media viewed?
Shout out a few terms.

19. Slanted
Biased
Contrived
Slick
Calculated

20. How are government communications viewed?
Shout out a few terms.

21. Bureaucratic
Formal
Convoluted
Disingenuous
Calculated

22. How is social media viewed?
Shout out a few terms.

23. Authentic
Personal
Candid
Transparent

24. I can relate to him.
She’s just like me.

25. Do government communications need to change?

26. Social Software
Instant Messaging Virtual Presence
Text Chat
Wikis
Internet Forums
Peer-to-Peer
Blogs Social Networks
Virtual Worlds Collaborative Real-
time Editors
Social Bookmarking

27. Web 2.0 Examples
Social Networks
FaceBook
LinkedIn
Twitter
YouTube
Social Publishing Software
Blogs
Wikis
Podcasts
Techniques
Syndication
Tagging
Mashups
Virtual Environments

28. Social Networks
Users interact and share information
Online communities emerge
Networks built around common interests,
hobbies or causes.

29. Facebook
Social Networking Website
Launched February 4, 2004
Membership initially limited to higher
education students
Networks organized by city, workplace,
school and region

30. USGS on Facebook
USGS
Group
Discussion

31. USGS - Building Community
Content
Discussion
Members

32. USGS - Fostering Collaboration

33. USGS - Connecting People
Connecting
on a personal
Finding
level
collaborative
partners

34. USGS - Expanding Outreach
Connecting with
constituents
Using new
channels to deliver
content

35. Opportunities for
Science?
Dialog with Potential Post Docs
Recruitment
Networking/Collaboration
Communities of Practice

36. LinkedIn
Social Networking
Website
Launched May 2003
Fosters professional
networking and
collaboration
> 20 million users as of
May 2008

37. Your Network News

38. Keep
track
of your
colleagues Find
Collaboration
Partners

39. Find Jobs

40. Manage
Contact
Lists

41. Keep up
with your
colleagues.

42. Learn what people
think

43. Connect People
Foster
Collaboration

44. Connect People

45. Opportunities for
Science?
Dialog with Potential Post Docs
Recruitment
Networking/Collaboration
Communities of Practice

46. Twitter
Social Networking
Website
Launched October 2006
Mico-blogging service
that allows users to
send brief, text-based
posts

47. Who Uses Twitter?
Los Angeles Fire Department to
Communicate During Natural Disasters
(October 2007 Fires)
Higher Education to Alert Students
(University of Texas)
Politicians to Alert Constituents
(Edwards, Obama, Clinton)
Media Outlets to Break News (CNN)
NASA to Expand Outreach
(Phoenix Mars Lander)

48. NASA Makes Extensive Use of Twitter
SMS Alerts

49. NASA Makes Extensive Use of Twitter

50. USGS Makes Extensive Use of Twitter

51. USGS and Earthquake News
Blog Feeds to Twitter

53. NIH uses Twitter

54. NIH uses Twitter

55. Opportunities for
Science?
Outreach
Public Engagement
Emergency Alerts

56. YouTube
Social Networking
Website
Launched in February
2005
Designed to facilitate
sharing of video

57. The NIH on YouTube

58. The NIH on YouTube
from who?

59. From Who?

60. YouTube
Try to Control the
Message
or at least, Contribute
to the Cacophony

61. What’s Interesting About YouTube?

62. What’s Interesting About YouTube?
subscribe
more
from this user
share
rate the video
the
video
similar
videos
critique
the video

63. YouTube Channels - NIH Vodcasts

64. YouTube Channels - USGS

65. YouTube Channels - NASA

66. YouTube Channels - Politicians

67. Social Publishing
Software
Users interact and share information
Online communities emerge
Networks built around common interests,
hobbies or causes.

68. Blogs
Syndicated Content
One to a Few Authors
Public Comments
Ease of Publication

69. How can we use a blog?
Opinion
News
Calendar of Events
Distribution of Multimedia Content
Any Repetitive Item that can be Ordered by
Date

70. TSA
Blog

72. - provides personal insights
- great recruitment tool
- connects volunteers

73. NIH
Researcher
Shares Data

75. SI

84. NEI

89. Wikis
Hawaiian for “Fast”
(40% faster!)
Collaborative Document Creation
Easy to Use
“Web Application”

98. Confluence
Wiki

99. Podcasts
Podcasts - multimedia
by subscription (RSS)
Podcatchers - software
that “aggregates” the
podcasts (iTunes)
iPods and other MGP
Players - mobile
devices used to view
SFMOMA Artcasts
podcasts

100. Podcasts - Three Kinds
Audio Only
Audio and “Slides”
Audio and Video
Synchronize with Apple’s iMovie

101. Why do a Podcast?
Cool and Contemporary
View “on the go”
Syndication/Subscription
Multiple Channels for
Distribution
Alternative Learning
Photo Credit:
http://thats-china.com/?m=200703

102. How hard are they to do?

103. Podcasting 101
Short and Focused - five
minutes on a single topic, 20 -
30 minutes total
Descriptive Title
Interactive and Conversational
Good Sound Quality
Adequate Video Quality
SFMOMA Podcasts

104. Publish and Distribute
Your Web Site
iTunes
iPodder
Podcast Alley
Odeo.com
YouTube

105. NIH Podcasts

106. NIH Vodcasts

111. Techniques
Syndication
Tagging
Mashups

112. RSS - Really Simple Syndication
Web Feed
Standardized format
Used to update blogs, news headlines and
podcasts
Aggregates content from multiple sources

113. Social Tagging
User generated taxonomy, i.e. Folksonomy
Collaborative tagging
Social indexing

114. Social Bookmarking - Del.icio.us
8838 other links to
this resource
user generated keywords:
linux, ubuntu, open source, software, operating system

115. Social Bookmarking - Del.icio.us

116. Library of Congress and Flickr
LOC hopes to meet two goals:
1) expand access to collections
2) enhance meta data

118. Mashups
Web application
Combines data from multiple sources

119. United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region of Sudan. Each red flame icon represents a village
that has been damaged or destroyed.

121. http://83.223.102.16/words/

123. Virtual Worlds

124. Virtual Environments
User interaction in a simulated
environment
Real life attributes such as:
economies, currency, employment,
advertising, education
Social Interactivity
Immersive and compelling

125. Whyville

126. Whyville Square

127. Avatars:
allow interaction
Whyville Square

128. Whyville - Getty

129. Whyville - Getty
Virtual
Presence

130. Whyville - Getty Info
Desk

131. Whyville - Getty Info
Desk
Virtual
Docents

132. Whyville - Getty Lounge

133. Whyville - Getty Lounge
Virtual
“Hands-On”

134. Whyville - Getty ArtSets

137. Whyville
a virtual world for teen and pre-teens.
1.7 million registered quot;citizensquot;
learn, create, and have fun together
newspapers, Senators, beach, museum,
City Hall and town square
educational games and events

138. Second Life
Networked Environment
Created by its Residents
Not a Game... No Goals or Restrictions
Immersion and Interaction

139. Second Life - Statistics
Latest Second Life Economic Statistics as of 8/9/2007
Resident Activity
Residents Logged-In During Last 7 Days 440,370
Residents Logged-In During Last 14 Days 630,900
Residents Logged-In During Last 30 Days 984,916
Residents Logged-In During Last 60 Days 1,638,492
Total Residents 8,764,874
The population has been significantly increasing in the past 6 months, rising, 39.1%,
from 2,287,108 to 3,181,426 residents in the month of January alone.
Currency
LindeX Dollar Exchange (average): L$270 / US$1.00
Total L$ Supply (L$): 1,907,303,987 = (approx. US $7,064,089)
Linden Dollars can be converted into US dollars and back again at fluctuating exchange
rates.
Source: NIH Second Life White Paper

140. Second Life

145. Second Life
Second Life is a 3D platform that can be
used for:
Presenting, promoting, and selling
content to a broad online audience
Collaborating and communicating in
real time between multiple
participants
Researching new concepts/products
Training and educating in spaces

146. Second Life
What are public institutions doing in second life?

150. NASA/JPL

157. Halting State
Charles Stross

158. Inside the wide concourse, everything
looks like, well, the kind of trade show
that attracts the general public. There
are booths and garish displays and
sales staff looking professionally
friendly, and there are tables with rows
of gaming boxes on them… ”Check
what it looks like in Zone,” suggest
Jack, so you tweak your glasses, and
suddenly it’s a whole different scene.
The concourse is full of monsters and
marvels. A sleeping dragon looms over a
pirate hoard, scales as gaudy as a

159. Halting State
Cop Space and Virtual Information Overlays

160. “Any sufficiently advanced technology is
indistinguishable from magic.”
Arthur C. Clark
(1917 - 2008)

161. What does the future
look like?
You will never be lost.
You will always know where your friends are.
You will never lose anything important.
You will be surrounded by Magic.

162. Your Mobile
Voice Calls
IM and SMS
Web Applications
Cell Phone Tours
Google Maps
Games
Remote Control Your Life
(Music, TV, Car, Furnace, Refrigerator...)
Wearable Technology
(Bluetooth Headset, Goggles, GPS, Video Implants...)
Your World is Alive