Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
This document discusses the use of social media and web-based tools in healthcare, specifically their potential use to facilitate collaboration between health professionals in a neonatal intensive care unit (NICU). It provides an overview of the evolution of the internet and social media, describes popular social media platforms and how they are used in healthcare. The document also notes both benefits and potential risks of using social media and the importance of professionalism when engaging online.
This technical guide provides information on understanding, implementing, and managing social media tools for government. It covers key topics such as using social media for information dissemination through platforms like Twitter, Facebook, YouTube and blogs. It also discusses using social media for mass collaboration through tools like wikis, Google Moderator and cloud-based services. Finally, it addresses measuring engagement on social media through analytics of platforms like Twitter, Facebook and blogs using tools like Google Analytics and Hootsuite. The overall purpose is to help governments leverage social media to establish a more transparent, open and collaborative governance model.
Disaster Strikes. Social Media Responds. Helpful ResourcesArielle Slam
Social media plays an important role in responding to disasters by providing information resources and facilitating communication. Websites like HowTo.gov and tools like Bitly help government agencies use social media effectively. During crises, platforms like Twitter, Facebook, and Ushahidi have been used to gather and share real-time updates. Research shows how social networks now help seek help, organize aid efforts, and raise situational awareness in emergencies.
This document discusses the need for social media guidelines for journalists at the University of Florida Innovation News Center (INC). It provides background on social media platforms and how journalists and news organizations use social media. It reviews best practices for social media guidelines at other news organizations. The author is qualified to create social media guidelines for the INC based on their education and experience working in newsrooms and maintaining social media accounts. The document proposes to develop guidelines through interviews with INC managers and students. The resulting guidelines will provide standards for using social media as journalists and managing official INC accounts.
Social Media Guidelines for INC Journalists Daniel Moran
This document provides guidelines for journalists at the University of Florida Innovation News Center (INC) for using social media. It begins with an introduction explaining how social media has transformed news consumption and production, requiring journalists to develop strong social media skills. It then discusses the need for the INC to establish social media guidelines to provide consistency for students. The document reviews literature on social media platforms like Twitter and Facebook that are heavily used by journalists and audiences. It concludes by explaining the author's qualifications and goal to document social media best practices and standards to pass on to INC students.
This document discusses the use of social media and web-based tools in healthcare, specifically their potential use to facilitate collaboration between health professionals in a neonatal intensive care unit (NICU). It provides an overview of the evolution of the internet and social media, describes popular social media platforms and how they are used in healthcare. The document also notes both benefits and potential risks of using social media and the importance of professionalism when engaging online.
This technical guide provides information on understanding, implementing, and managing social media tools for government. It covers key topics such as using social media for information dissemination through platforms like Twitter, Facebook, YouTube and blogs. It also discusses using social media for mass collaboration through tools like wikis, Google Moderator and cloud-based services. Finally, it addresses measuring engagement on social media through analytics of platforms like Twitter, Facebook and blogs using tools like Google Analytics and Hootsuite. The overall purpose is to help governments leverage social media to establish a more transparent, open and collaborative governance model.
Disaster Strikes. Social Media Responds. Helpful ResourcesArielle Slam
Social media plays an important role in responding to disasters by providing information resources and facilitating communication. Websites like HowTo.gov and tools like Bitly help government agencies use social media effectively. During crises, platforms like Twitter, Facebook, and Ushahidi have been used to gather and share real-time updates. Research shows how social networks now help seek help, organize aid efforts, and raise situational awareness in emergencies.
This document discusses the need for social media guidelines for journalists at the University of Florida Innovation News Center (INC). It provides background on social media platforms and how journalists and news organizations use social media. It reviews best practices for social media guidelines at other news organizations. The author is qualified to create social media guidelines for the INC based on their education and experience working in newsrooms and maintaining social media accounts. The document proposes to develop guidelines through interviews with INC managers and students. The resulting guidelines will provide standards for using social media as journalists and managing official INC accounts.
Social Media Guidelines for INC Journalists Daniel Moran
This document provides guidelines for journalists at the University of Florida Innovation News Center (INC) for using social media. It begins with an introduction explaining how social media has transformed news consumption and production, requiring journalists to develop strong social media skills. It then discusses the need for the INC to establish social media guidelines to provide consistency for students. The document reviews literature on social media platforms like Twitter and Facebook that are heavily used by journalists and audiences. It concludes by explaining the author's qualifications and goal to document social media best practices and standards to pass on to INC students.
The document summarizes the use of social media in healthcare. It discusses how social media use has increased across all age groups and how it is now the top online activity. It outlines the evolution of social networking sites and tools like blogs, photos, videos and how they have transformed one-way communication to two-way dialogues. The document then focuses on how these social media tools are being used in healthcare for information sharing, medical education, collaboration, research and professional networking. It provides examples of hospitals, organizations and individuals using social media and the benefits it provides.
This document discusses the history and growth of social media and its increasing use by government agencies. It notes that one-third of US internet users now use social media and new tools to access government services and information. For those users, government is becoming more participatory as nearly one-quarter publish commentary online about government issues. The document also outlines how government agencies at different levels have begun using social media platforms like Twitter, Facebook, and YouTube to communicate about issues like the Gulf oil spill, storm reporting, and public health initiatives. It introduces the concept of "Government 2.0" or using new technologies to enable more efficient delivery of e-services and practices like open government.
This document provides an overview of social media and its impact on healthcare. It discusses how social media has evolved from early platforms like blogs and photos to now include major sites like Facebook, Twitter, and LinkedIn. The document outlines how social media is used in various aspects of healthcare such as medical education, collaboration, research, and professional networking. It also addresses both the benefits and risks of using social media in healthcare contexts.
"NZAP 2.0: Into the Unknown of Psychotherapy and Social Online Media": Presented at the New Zealand Association f Psychotherapists (NZAP) 2010 National Conference in Nelson
The document discusses a training on managing government use of social media in Moldova. It provides an agenda that covers an introduction to social media and its benefits, barriers and challenges for government adoption. It also discusses managing social media at both the initiative and organizational levels. Examples of social media tools used by governments are presented, including Facebook, Twitter and YouTube. The benefits of social media for governments are said to include reaching new audiences, enhancing engagement, communication and feedback from citizens. Challenges include traditional service models and low public trust and interest in engaging with government online.
Local Governments, Who's Telling Your Story?electronicart
The document discusses how local governments can use social media to engage citizens and communicate important information. It provides examples of different social media platforms and tools that governments can use, such as blogs, microblogs, e-newsletters, and social networking sites. The document emphasizes that social media allows governments to share timely updates, gather feedback, and guide discussions to engage residents on important issues in a cost-effective way. It stresses that if governments do not establish an online presence, others may define the narrative about the community.
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
This document provides an overview of social media. It begins with definitions of social media and discusses popular platforms like Facebook, Twitter, YouTube, and Pinterest. It then covers key statistics on social media usage and how nonprofits can benefit from social media, such as fundraising, engagement, and communication. The document concludes with best practices for nonprofits using social media, including the importance of listening, engaging, being active, and measuring social media efforts.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...auntiealli
Communicating during emergencies can be difficult, and large-scale emergencies can pose more expansive challenges when it comes to communicating public information. This session teaches participants how to harness social media tools for a mass antibiotic dispensing campaign where the public will need to go to a point of dispensing site to receive life-saving medicine. In addition, participants will learn the advantages of social media tools and how to develop a message strategy for using these tools. Social media efforts on public health topics are used to illustrate best practices.
This document provides an overview of social media and strategies for using social media. It defines key terms like Web 2.0, social media, and social networks. It provides statistics on popular social media sites like Facebook, LinkedIn, and Twitter. It then discusses developing a social media strategy to build brand awareness in communities and connect with people in order to generate leads and prospects. The document emphasizes going where potential customers are online and participating in conversations.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
The document discusses the development and implementation of a technology hub at the NIH Library, which provides resources like 3D printing, a recording studio, collaborative workspaces, smartpens, mobile apps and devices, and touchscreen displays. It outlines three levels of support - basic, medium, and full - for software and projects in each "pod". Challenges in partnerships and future plans to stay innovative are also mentioned.
Developing a library-based data visualization serviceDouglas Joubert
The NIH Library is developing a data visualization service including tools, training, and support. Their DataViz Team consists of experts in graphic design, network visualization, R, GIS mapping, and data analysis. They offer various training classes on tools like R, ggplot2, Excel, and Gephi. They also evaluate their services through surveys of users and tracking consultations to help develop additional trainings and support data visualization needs at NIH and HHS.
The document summarizes the use of social media in healthcare. It discusses how social media use has increased across all age groups and how it is now the top online activity. It outlines the evolution of social networking sites and tools like blogs, photos, videos and how they have transformed one-way communication to two-way dialogues. The document then focuses on how these social media tools are being used in healthcare for information sharing, medical education, collaboration, research and professional networking. It provides examples of hospitals, organizations and individuals using social media and the benefits it provides.
This document discusses the history and growth of social media and its increasing use by government agencies. It notes that one-third of US internet users now use social media and new tools to access government services and information. For those users, government is becoming more participatory as nearly one-quarter publish commentary online about government issues. The document also outlines how government agencies at different levels have begun using social media platforms like Twitter, Facebook, and YouTube to communicate about issues like the Gulf oil spill, storm reporting, and public health initiatives. It introduces the concept of "Government 2.0" or using new technologies to enable more efficient delivery of e-services and practices like open government.
This document provides an overview of social media and its impact on healthcare. It discusses how social media has evolved from early platforms like blogs and photos to now include major sites like Facebook, Twitter, and LinkedIn. The document outlines how social media is used in various aspects of healthcare such as medical education, collaboration, research, and professional networking. It also addresses both the benefits and risks of using social media in healthcare contexts.
"NZAP 2.0: Into the Unknown of Psychotherapy and Social Online Media": Presented at the New Zealand Association f Psychotherapists (NZAP) 2010 National Conference in Nelson
The document discusses a training on managing government use of social media in Moldova. It provides an agenda that covers an introduction to social media and its benefits, barriers and challenges for government adoption. It also discusses managing social media at both the initiative and organizational levels. Examples of social media tools used by governments are presented, including Facebook, Twitter and YouTube. The benefits of social media for governments are said to include reaching new audiences, enhancing engagement, communication and feedback from citizens. Challenges include traditional service models and low public trust and interest in engaging with government online.
Local Governments, Who's Telling Your Story?electronicart
The document discusses how local governments can use social media to engage citizens and communicate important information. It provides examples of different social media platforms and tools that governments can use, such as blogs, microblogs, e-newsletters, and social networking sites. The document emphasizes that social media allows governments to share timely updates, gather feedback, and guide discussions to engage residents on important issues in a cost-effective way. It stresses that if governments do not establish an online presence, others may define the narrative about the community.
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
This document provides an overview of social media. It begins with definitions of social media and discusses popular platforms like Facebook, Twitter, YouTube, and Pinterest. It then covers key statistics on social media usage and how nonprofits can benefit from social media, such as fundraising, engagement, and communication. The document concludes with best practices for nonprofits using social media, including the importance of listening, engaging, being active, and measuring social media efforts.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...auntiealli
Communicating during emergencies can be difficult, and large-scale emergencies can pose more expansive challenges when it comes to communicating public information. This session teaches participants how to harness social media tools for a mass antibiotic dispensing campaign where the public will need to go to a point of dispensing site to receive life-saving medicine. In addition, participants will learn the advantages of social media tools and how to develop a message strategy for using these tools. Social media efforts on public health topics are used to illustrate best practices.
This document provides an overview of social media and strategies for using social media. It defines key terms like Web 2.0, social media, and social networks. It provides statistics on popular social media sites like Facebook, LinkedIn, and Twitter. It then discusses developing a social media strategy to build brand awareness in communities and connect with people in order to generate leads and prospects. The document emphasizes going where potential customers are online and participating in conversations.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
The document discusses the development and implementation of a technology hub at the NIH Library, which provides resources like 3D printing, a recording studio, collaborative workspaces, smartpens, mobile apps and devices, and touchscreen displays. It outlines three levels of support - basic, medium, and full - for software and projects in each "pod". Challenges in partnerships and future plans to stay innovative are also mentioned.
Developing a library-based data visualization serviceDouglas Joubert
The NIH Library is developing a data visualization service including tools, training, and support. Their DataViz Team consists of experts in graphic design, network visualization, R, GIS mapping, and data analysis. They offer various training classes on tools like R, ggplot2, Excel, and Gephi. They also evaluate their services through surveys of users and tracking consultations to help develop additional trainings and support data visualization needs at NIH and HHS.
The document discusses the NIH Library's development and implementation of a technology hub. The technology hub provides resources like 3D printing, a recording studio, software, and collaborative workspaces. It also offers different levels of support for these technologies from basic use to advanced features. Setting up the hub presented challenges, but partnerships will help its future plans as the library strives for mindfulness and innovation.
Analytical Methods for Systematic Review SupportDouglas Joubert
This talk provided a quick overview of the involvement of two NIH Informationists in an a systematic review, and highlight ways in which other library professionals might incorporate these practices into their systematic review programs.
Developing a library based data visualization serviceDouglas Joubert
The NIH Library is developing a data visualization service including tools, training, and support. They have formed a DataViz Team with expertise in areas like graphic design, R, and GIS. They offer various training classes on tools like R, ggplot2, Excel, and Gephi. They also evaluate their services through surveys of users and tracking consultations to help improve training and support for data visualization at NIH and HHS.
Research in the Library: An Evidence-based Approach for Making Informed Decis...Douglas Joubert
A pilot study was conducted to test a new paperless system for documenting user activity in the NIH Library using touchscreen laptops. Library staff used a form-based software on the laptops that overlaid interactive maps of the library seating areas. Drop-down menus allowed staff to record observed patron activities at each location. The recorded data was exported directly into a database for analysis. The goals of the pilot study were to test the usability of the new system and refine it based on feedback before broader implementation.
"The Impact of Social Media on your Future"
Culture and Leadership Summit
People, Power and Progress
Scanlon Leadership Network and SouthWest Michigan First
Kalamazoo, MI
05.25.2010
Esta fue la presentación que finalmente me sirvió de base para el taller introductorio sobre social media del 9 de mayo 2011 en Málaga. A todos los que me ayudaron a prepararla (vía twitter y Linkedin) y a los que me inocularon la pasión por los Social Media, Gracias!!!Se admiten todos los comentarios y sugerencias que queráis hacerme.
Here is the presentation that finally became the basis for the introductory workshop on social media on 9 May 2011 in Malaga. To all who helped to prepare it (also via Twitter and LinkedIn) and inoculated in me the passion for Social Media, Thanks!
All comments and suggestions are welcome!!
More info at: https://aprendoylocuento.wordpress.com/2011/05/14/taller-muy-introdutorio-sobre-social-media-9-de-mayo-en-malaga/
This document provides an overview of using social media for organizations. It begins with acknowledging that some see social media as just technology while others see it as a way to tell stories and have conversations. The document then discusses defining social media, current usage statistics, how social media can benefit organizations in areas like marketing, fundraising, campaigning and productivity. It also addresses concerns about using social media and provides a framework for developing a social media plan.
This document summarizes a presentation about how Web 2.0 is changing the world. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and how organizations can use them. It also covers blogs, wikis, podcasts and virtual worlds. The presentation explores how these tools can help engage audiences and foster collaboration for government agencies and scientific organizations.
Social media is not rocket science. With a little instruction even blondes can use social media. First look at the implications of not using social media, then explore the web landscape including channel selection.
The document discusses how social media and Web 2.0 technologies can be leveraged for national service programs. It provides an overview of key concepts like social media, Web 1.0 vs 2.0, and examples of popular social media platforms. The document advocates that national service programs should establish a social media presence and listening strategy to better engage constituents and strengthen communication, recruitment, and training. It also notes some challenges like productivity, security, and ensuring participation.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Social Media for Communication 101 is an introduction program for employees who have zero, basic knowledge on Social Media and how to use available tools for communication.
The document discusses how civic organizations can use social media and web 2.0 technologies to engage with communities. It provides examples of how organizations are using tools like Facebook, Twitter, YouTube and blogs to share information, recruit volunteers, and strengthen engagement. It also covers challenges of using social media and provides resources for non-profits looking to improve their online strategies.
This document provides an introduction to social media and its relevance for organizations. It discusses what social media is, common social media platforms and how organizations are using social media. It also addresses concerns about using social media and provides tips for creating a social media plan and strategy. The key points are that social media is about building relationships and conversations online, it is important for organizations to understand their objectives and audience before developing a social media presence, and that social media requires ongoing time and effort to maintain.
The document discusses the rise of social media and its impact. Some key points include:
- Social media usage has grown significantly, with billions of thoughts shared online daily through photos, videos, reviews and more.
- Younger generations especially trust peer recommendations from social networks more than traditional media.
- For organizations, embracing social media is important to engage communities and remain relevant, as these tools will continue growing in importance.
Workshop on social media and Twitter for communications, marketing, and member services professionals from electric power associations and cooperatives in Louisiana, Mississippi, and Arkansas in Natchez, Miss., on Nov. 12, 2009.
Social technologies are changing business, media, and society in several ways:
1. Social technologies are changing people by creating more real and persistent online identities, merging online and offline relationships, and enabling people to think of themselves as creators rather than just consumers.
2. Social technologies are changing society by enabling new models of social change like micro-lending and donations platforms, collective action platforms, and transparency initiatives.
3. Social technologies are changing media by facilitating more participatory and citizen-driven forms of news and forcing traditional media organizations to experiment with social media.
4. Social technologies are changing business by enabling new cause-based and socially responsible business models as well as social customer care and support.
NIH Management Series Seminar - June 2008 - Jim AngusJim Angus
The document summarizes a presentation about using Web 2.0 technologies like social media to improve communications at NIH. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and their potential uses for outreach, collaboration and engagement. It also covers techniques like syndication, tagging and mashups as well as virtual environments like Second Life and how public institutions are using these tools. The presentation envisions NIH communications evolving to utilize dashboards and geospatial data to better manage resources globally.
This document discusses social media strategies and tactics for businesses. It begins by outlining traditional marketing methods versus newer social media approaches. It then discusses how to create a social media strategy by first listening to customers and competitors online through tools like RSS feeds, Google Reader, Google Alerts and Google News. The document recommends setting up these listening tools and subscribing to relevant blogs to inform the social media approach. Finally, it provides action steps for businesses to implement, including reading a social media whitepaper, setting up listening tools, and creating a Twitter account to search for brand and industry terms.
Using Social Technologies for Public Health, 2014Douglas Joubert
Our 2014 presentation to the students of the “New Social Technologies and Social Media Approaches for Health”
Location: At the JHU Bloomberg School of Public Health in Baltimore, Maryland
Keeping up with Public Health Series: A Pilot Project for Public Health Resea...Douglas Joubert
This document summarizes a public health training series provided by the NIH Library. It provided 4 in-person classes and 5 webinars on topics like evidence-based public health, public health data literacy, GIS, and keeping up with information. Evaluations found strong interest and that learning objectives were better supported for in-person vs webinar classes. Recommendations included continuing the series, assessing learning more, and adding new topics like literature evaluation.
2013 Johns Hopkins School of Public Health LectureDouglas Joubert
Course lecture for the Johns Hopkins School of Public Health lecture: A New View: Improving Public Health through Innovative Social and Behavioral Tools and Approaches.
Developing Staff Competencies in Emerging TechnologiesDouglas Joubert
The document discusses the Emerging Technologies Team (ETT) at the NIH Library and their efforts to develop staff competencies in emerging technologies through training. The ETT helped develop objectives for staff performance plans that included mobile computing and social media. They provided training to staff through brown-bag sessions, show-and-tell demonstrations, and a "Reference Assistant Tech Challenge" that guided staff through technology modules over time. Evaluation of training included surveys of staff and lessons learned highlighted the importance of planning, making training relevant, and allowing sufficient time for implementation.
Developing Staff Competencies in Emerging TechnologiesDouglas Joubert
The document describes the development of a staff training program at the National Institutes of Health (NIH) Library called RATECH (Research Assistant Technology Challenge) to improve staff competencies with emerging technologies like mobile devices, social media, and Web 2.0 tools. The library conducted a needs assessment, developed a curriculum and timeline, implemented training modules, and evaluated the program's effectiveness through surveys and discussions. Key lessons learned included the importance of planning, making training relevant, and addressing varying levels of engagement among staff.
Developing a program to use iPads in your libraryDouglas Joubert
An 11-person team of informationists at a library piloted the use of iPads in clinical and non-clinical settings from July to December 2011. The goals were to assess how iPads could support mobile computing, social media, and Web 2.0 technologies. Users encountered some challenges with WiFi, VPN access, and app interfaces in clinical settings. At the end of the pilot period, users were asked to complete a narrative report and app review evaluation on their iPad use and recommendations.
Brave New World: Developing Staff Competencies Around MobileDouglas Joubert
The document discusses the planning and implementation of a project at the NIH Library to develop staff competencies around mobile technologies. A team was formed to identify available mobile devices, authentication issues, and training priorities. Staff were surveyed about their mobile experience and preferences. Devices were deployed along with brown bag sessions, show and tells, and a multi-module training challenge for support staff. Evaluation was challenging due to staff reluctance and difficulty establishing outcome measures. Lessons learned included ensuring leadership support, dedicated team members, clear goals, and making training relevant for encouraging ongoing engagement.
Characterization of genes and proteins of cross-species biological pathwaysDouglas Joubert
This project developed a process to characterize gene and protein conservation across mammalian species for biological pathways. The process retrieves data from KEGG, BioCarta, Homologene, and UniProt databases to generate matrices showing conservation of genes in pathways across humans, mice, rats, dogs, cows, and chimpanzees. It also identifies known protein variations. The results showed most genes were highly conserved, with some exceptions. Future work includes fully automating the process.
The document summarizes a qualitative research study conducted with a focus group of 6 nurse informaticians to understand their preferences for searching biomedical information. The study used content analysis to code responses from a transcript of the focus group discussion. Key findings included that focus group participants responded positively to a federated search prototype and its potential integration into an existing system. However, participants were under the mistaken impression that as contractors, they could not access licensed databases from the NIH Library. The research team plans to expand the study with additional focus groups of diverse NIH employees.
The document discusses the role of a biomedical informationist at the National Institutes of Health Library. It describes how the informationist utilizes bioinformatics tools to explore relationships between genes, proteins, pathways, and diseases. Specifically, the informationist focuses on mining text and data to obtain information on gene function, metabolic pathways, and signaling pathways. The informationist also conducts sequence analysis, phylogenetic analysis, and protein structure analysis to understand protein interactions from the sequence level to 3D modeling.
Descriptive Statistics and Data VisualizationDouglas Joubert
This document provides an overview of descriptive statistics and data visualization techniques. It discusses levels of measurement, descriptive versus inferential statistics, and univariate analysis. Various graphical methods for displaying data are also described, including frequency distributions, histograms, Pareto charts, boxplots, and scatterplots. The document aims to help readers choose appropriate analysis and visualization methods based on their research questions and data types.
Presentation describes creating a culture of assessment at your institution. And outlines a study of four analytical questions developed by the AAHSL Task Force On Qualitative Assessment.
2010 Intelligence Community Library Consortium MeetingDouglas Joubert
The document describes a project to visualize bibliographic data from an Endnote library on HIV therapy research geographically using Google Earth. Bibliographic records were enhanced with author institution location data and imported into Google Earth to map the global distribution of HIV therapy research. The visualization was compelling and told a quick story about the data. However, complexity and tools required increase with larger projects.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Social Media Brown-bag
1. Using Social Technologies for Public
Health
Alicia Livinski, MPH, MA & Doug Joubert, MS, MLS
NIH Library | Office of Research Services | National Institutes of Health
2. Outline
• Introduction & Setting the Stage
• Big Three
• Other Social Media Tools
• Scenario
• So Does It Work?
7. How the Web is changing
Web 1.0 Web 2.0
– Eyeballs – Hands
– Microsoft Encarta – Wikipedia
– Personal Web sites – Blogging
– CMS – Wikis
– Directories – Tagging
– Instant Messenger – Twitter
ONE WAY MULTI-WAY
CONVERSATION CONVERSATION
Hudson, M., 2010. Web 2.0 & Social Media; Lessons Learned IPAC June 17, 2010
8. The Web is Changing the way we…
Communicate with each other
A shift from one-way conversations to multi-way conversations in
which users participate as both creators and consumers of web
content.
Interactivity User-generated Multi-directional
Turnbull A et al., Fostering Wisdom-Based Action Through Web 2.0 Communities of Practice An Example of the Early
Childhood Family Support Community of Practice. Infants & Young Children 2009; 22(1): 54–62.)
9. How the Landscape Has Changed
“Two important concepts are online interaction and user
engagement*.”
“You need to become a Node in their
network**.”
Social Media is not a Spectator Sport
*FedEx and Ketchum, 2010 **Kristin Purcell, 2010
10. What is social media?
―Group of internet-based applications
that build on … Web 2.0 and allow for
the creation and exchange of user-
generated content‖
Kaplan Andreas M., Haenlein Michael, (2010)., Users of the world, unite! The challenges and opportunities of social
media, Business Horizons, Vol. 53, Issue 1, p. 59-68.
11. How is Social Media used?
Hudson, M., 2010. Web 2.0 & Social Media; Lessons Learned IPAC June 17, 2010
13. Social media usage in US
• 75% adults use Internet • 57% online adults use
• 62% broadband @ home social networking sites
• 80% own cell phone • 73% teens use them
• 53% wireless internet • 19% adults use Twitter
• 55% 18-29yo wireless • 8% of teens use Twitter
internet via phone • ~40% online adults get
• African American adults email/text alerts
mobile web users
Source: Pew Internet & American Life Project, 2010
14. In 3 slides
Social media planning
Ask yourself: Who are you trying to reach?
Ask yourself: What do you want to accomplish?
Ask yourself: How you will meet your objectives?
Ask yourself: What is the appropriate technology?
Adapted from Michelle Samplin-Salgado AIDS.gov
15. Build a movement
Generate Buzz
Create
Engage
Listen
Crawl Walk Run Fly
Adapted from Beth Kanter, http://is.gd/cX1Dj and Michelle Samplin-Salgado AIDS.gov
16. Build a movement
Generate Buzz
Create
Engage
Listen
Crawl Walk Run Fly
Adapted from Beth Kanter, http://is.gd/cX1Dj and Michelle Samplin-Salgado AIDS.gov
24. Facebook - Pages
More than 500 million active 28% of 2 billion** =
users!*
560,000,000 people!!
28% of all internet users get news via social
networks such as Facebook!***
*Facebook Press Room (02/2011) http://www.facebook.com/press/info.php?statistics
Pew Internet (03/2010) http://www.pewinternet.org/Reports/2010/Online-News/Part-5/2-News-as-a-social-activity.aspx
***http://www.un.org/apps/news/story.asp?NewsID=36492&Cr=internet&Cr1
25. Facebook – Optimizing Pages
Make your content sharable for Facebook
Make people want to share your content
Make your content easy to share
Make your content Findable, focus on SEO
28. Twitter
• Twitter has 105,779,710 registered users
• 300,000 new users sign up per day
• Twitter receives 180 million unique visitors per month
• There are 600 million search queries on Twitter per day
• Twitter gets 3 billion requests a day through its API
http://www.readwriteweb.com/archives/just_the_facts_statistics_from_twitter_chirp.php
29. Twitter Basics
TwitterSpeak Meaning
Tweet Your message in 140
characters or less
Twitter timeline Tweets occur in a timeline, a
long stream showing all
Tweets from those you have
chosen to follow on Twitter
Direct Messages(DM) A Message (previously called
a Direct Message) is a private
message sent via Twitter to
one of your follower
30. Twitter Basics
TwitterSpeak Meaning
@Replies A reply is any update posted
by clicking the "Reply" button
on another Tweet
@Mentions Any Twitter update that
contains @username
anywhere in the body of the
Tweet.
Hashtags ("#" Symbols) The # symbol, called a
hashtag, is used to mark
keywords or topics in a Tweet
Retweets (RT) Sharing someone else's Tweet
31. Ways to use twitter
(CC) davemott on Flickr
Adapted from Holman, 2010 & Twitter Best Practices. 2011
33. How users interface with twitter
Twitter Client - TweetDeck
• 75% of Twitter
traffic comes
from third-party
applications*
• 60% of all
tweets come
from third-party
apps*
• There are over
100,000 Twitter
applications*
* http://www.readwriteweb.com/archives/just_the_facts_statistics_from_twitter_chirp.php
34. PH Twitter Examples
• American Red Cross • Mumbai attacks
• CDC • Hurricane season
• Red River Floods • Traffic accidents/road
• Boulder, CO fires closures – fire
• Type A H1N1 influenza departments
outbreak • Haiti earthquake
• USDA - Food • BP oil spill
outbreak/safety • Australian bushfires
35. Use Twitter to
follow a
conference
Hashtag for panel
discussion on 6/15/10
about public health and
digital innovation
36. Twitter & Blog Search
• What are people saying about health?
• What are they saying about you?
• Do they even know you exist?
http://www.philb.com/twitterforlibrarians.htm
Twitter search
Icerocket.com
Technorati.com
Omgili.com
Google
37. YouTube: Audience
More that 45% of users are over the age of 35*
YouTube is the #2 search engine (after Google) in the United
States. The site has over 140 million unique monthly users
in the U.S.*
The average U.S. visitor spends more the 270 minutes per
month on YouTube.*
94 of Advertising Age’s Top 100 Marketers have run campaigns
on the YouTube/Google Content Network.**
Adapted from Houghteling, 2011 *ComScore, Nov 2010
**Fast Company, Jan 2011
38. YouTube: Content
Be relevant
Be informative
Adapted from Houghteling, 2011
39. YouTube: Content
Be genuine and engaging
Build a community
Adapted from Houghteling, 2011
40. YouTube: Tech Tips
• Use Search Engine Optimization (SEO) and Promotion
• Use Google Moderator
• Use Annotation
• Use Analytics
Awesome
Resources
Tips for optimizing videos on your YouTube Channel
Adapted from Houghteling, 2011
41. YouTube: SEO/Promotion
Subscribing & connecting
Leverage Social Media (sharing and commenting)
43. YouTube: Analytics*
• *Formerly known as YouTube Insights
• Access from the Video Manager Tab
• Types of Analytics
– Summary report shows a high-level summary of the main
reports in YouTube Analytics.
– Includes a new Data Filter: (Content, Geography, and Date)
– Engagement Reports: (Audience retention, Subscribers, Likes
and Dislikes, Favorites, & Comments)
Adapted from Houghteling, 2011
45. Mashups
• Combine separate data/content from multiple sources
into a new product/tool
• Typically mashups function using an Application
Programming Interface (API)
• Mashups also allow you to search for and locate
information and services. They also can help you track
information such as disease outbreaks.
• For example: Google Maps + RSS + data
o Crime + zipcodes
o Fast food + schools
o Disease Outbreaks
o Environment
o Foodborne illness + zipcodes
http://aids.gov/using-new-media/tools/mashups/
48. Blogs
• Website with periodic updates (posts)
• “Diary-like” entries in reverse chronology
• Usually one author or a few authors who represent a
single organization
• Usually has a particular theme…
but within a theme may cover recent publications,
conferences, websites, random thoughts, etc.
• Usually allows public comments
49.
50. RSS
• AKA ―feed‖ or ―web feed‖
• RSS = ―Really Simple Syndication‖
• Web feed format to publish & receive updates to a
blog, news headlines, audio/video, new journal tables
of contents
• Subscribe to an RSS feed
• Timely notification of updates to a favored site
• Read RSS feeds using ―RSS reader‖, ―feed reader‖ or
―aggregator‖ – can be web-based, desktop-based or
mobile device-based
51. Wikis
• A kind of web page that is easy to edit
• Several people can be editors
• Changes can be tracked and undone
52. Crowdsourcing
• Jeff Howe coined the term “crowdsourcing” in a 2006
Wired article as leveraging the power of “the many” to
accomplish feats that were once the responsibility of a
specialized few.
The Book
The Blog
http://www.randomhouse.com/book/83579/crowdsourcing-by-jeff-howe/9780307396204/
53. Crowdsourcing
• Crowdsourcing (the movement) has also triggered a
shift in the way work is organized, talent is employed,
research is conducted, and products are made and
marketed.
• It has been used in the domains of healthcare, software
development, and managing disaster relief efforts.
http://crowdsourcing.typepad.com/
55. Ushahidi.com
• Combines multiple channels SMS, Twitter, email, the
Web and Google Maps
• Anyone with a mobile phone can text about voter
fraud, health dangers, human rights abuses, etc.
• Administrators can view incoming information on a
map and send back information to original sender
• 3 products: Ushahidi Platform; Swift River; CrowdMap
59. H1N1
CDC/ C. S. Goldsmith and A. Balish (2009) CDC/ C. S. Goldsmith and A. Balish (2009)
60. H1N1 + Social Media
• You want to disseminate your public health messaging
for H1N1 to the general public and target the high-risk
groups
• Messaging focused on:
– Prevention
– How transmitted
– Treatment
– Vaccine
• Find out what the public is really saying about H1N1
―ground-truthing‖
61. Twitter
• Use to:
– Push out your message – must be ―short & sweet‖
– Rumor control (H1N1 vaccines)
– Correct misinformation (pork & swine flu)
– Direct people to your website or tel # to call
– Monitor school closures
– Find out what the public is doing (swine flu parties)
• Know who you’re trying to reach, not all of your target
audiences will use Twitter
63. H1N1+Local PH Dept Examples
• Contra Costa, CA recent tweets and posts included
announcements on the expansion of groups eligible for
vaccine, a call for volunteers at flu clinics, food
handling tips, flu clinic schedules, and statistics
regarding fatalities and hospitalizations.
• Howard County, MD used Twitter and Facebook as
tools to reach one of the CDC target groups for H1N1
vaccination—college students.
• Fairfax County, VA Health Department let their
constituents know about H1N1 vaccine clinic wait
times by tweeting. They used social media as an
interactive tool, taking comments and questions online.
64. Facebook
• Use to:
– Push out your message (wait times, clinic location)
– Rumor control (H1N1 vaccines)
– Correct misinformation (pork & swine flu)
– Direct people to your website or tel # to call
– Monitor school closures
– Find out what the public is doing (swine flu parties)
• Know who you’re trying to reach, not all of your target
audiences will use Facebook
– Sermo for physicians
70. Advantages
Nodes
• Fast
• Less formal ―we are having a conversation‖
• Personal face for impersonal institutions
• Interactive
• Engaging
• In-depth training not necessary
• Hip, modern, cool, etc.
―engage in the conversation‖
71. Disadvantages (or concerns)
• Potential for • Blocked by many
misinformation or bias agencies and hospitals
• Privacy • Lots of mostly non-
• Security interoperable systems
• Demographics of users • Additional marketing
• A lot of noise required
• Time involved • Like every group
project
• Tech requirements &
tech support
72. Challenges in the public sector
• Risk adverse
• Slow with change
• Policies & processes
• Information control
• Human resources
• Standards and guidelines
• Technical infrastructure
• Official languages
• Governance
• Security and legal aspects
Hudson, M., 2010. Web 2.0 & Social Media; Lessons Learned IPAC June 17, 2010
73. Measuring the Effect of Social
Media?
• Social media has created a number of challenges.
– First, given the unique characteristics of social media, one of
the first challenges is knowing what to measure.
– Second, do traditional instruments like a return on
investment (ROI) provide an accurate picture of user
engagement.
74. Measuring the Effect of Social
Media? - Blogs
Social Media Tool How to assess Awareness How to assess
Engagement
Blogs •What is the ranking of the •How many people
blog? subscribe to your blog?
•How many unique/return •How many people
visitors do you have? comment on the blog?
•What is the number of
people responding to
surveys or polls?
Hoffman, Donna and Fodor, Marek. "Can You Measure the ROI of Your Social Media Marketing?"MIT Sloan
Management Review. Fall 2010.
75. Measuring the Effect of Social
Media? – Social Networks
Social Media Tool How to assess Awareness How to assess Engagement
• Social Networks • How many friends do • How many people post
you have? content to your page?
• How many people "like"
your page? (Facebook)
• How many people
"share" original content
that you generated on
your page?
• What are your monthly
active users/daily new
likes/daily post views
(Facebook)
Hoffman, Donna and Fodor, Marek. "Can You Measure the ROI of Your Social Media Marketing?"MIT Sloan
Management Review. Fall 2010.
76. Measuring the Effect of Social
Media? - Twitter
Social Media Tool How to assess Awareness How to assess Engagement
Twitter • How many people are • How many people are
tweeting about you? using a #hastag you
• How many people are created, for example
following you? #nihlib for the NIH
Library?
• How many @replies or
@mentions do you
have? An @reply is a
any update posting by
clicking the "Reply"
button. An @mention is
similar to a reply;
however, it can appear
anywhere in the tweet
Hoffman, Donna and Fodor, Marek. "Can You Measure the ROI of Your Social Media Marketing?"MIT Sloan
Management Review. Fall 2010.
77. Even more resources
http://wiki.kenburbary.com/
Thanks to Kathryn Hambleton, HHS Center for New Media
78. So What?
• New technologies allow rumors and alternative views to spread
quickly.
• You may think blogs and tweets and Facebook are silly, but people
are using social media to talk about public health issues and find
information.
• The policies, analysis, justification, etc. are not evolving as quickly as
the tools themselves.
Social media are a new set of tools for the
public health toolbox.
Presentation is on Slideshare (doujou.dc) Collection of social media bookmarks on delicious (joubertd) Google+ and Twitter (doujouDC) http://www.scoop.it/u/doujouDC
A shift from one-way conversations to multi-way conversations in which users participate as both creators and consumers of web content. Turnbull A et al., Fostering Wisdom-Based Action Through Web 2.0 Communities of Practice An Example of the Early Childhood Family Support Community of Practice. Infants & Young Children 2009; 22(1): 54–62.)
Nodes include Twitter, and FacebookBecome a part of their conversationGo where your target audience is
According to Kaplan & Haenlein “social media is a group of internet-based applications that build on Web 2.0 and allow for the creation and exchange of user-generated content”Social media is a tool.Kaplan Andreas M., Haenlein Michael, (2010)., Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1, p. 59-68.
Understanding which tools are and are not being used by different demographicgroups is important in selecting the correct social media tools to use.Highly recommended page on Pew is the Trend Data PageWho's Online: Internet User DemographicsWhat Internet Users Do OnlineOnline Activities, 2000-2009What Internet Users Do On An Average DayDaily Internet Activities, 2000-2009Lee Rainie, April 2010 – CIL 2010 presentation “Information fluency and imagining the internet”http://www.pewinternet.org/Presentations/2010/Apr/Computers-in-Libraries.aspxLee Rainie, April 2010 – presentation: “Networked Individuals: How they are reshaping social life and learning environments “ - http://www.pewinternet.org/Presentations/2010/Apr/University-of-Connecticut-Library-Forum.aspxv
(Decide on your objective before you decide on technology. Then figure out how to measure it.)(Consider your overall communications plan, organizational culture, and capacity)(Only after defining your audience, objectives, and strategy, can you decide on the technology)
In May 2011, Facebook published a "Best Practice Guide: Marketing on Facebook" serves as an official resource on how to take advantage of Facebook's advertising products, social plugins, analytics and other tools to grow one's business. Social should be baked into everything you do, not added at the end of a campaign or done on the side. Add an authentic personality to your brand by providing an authentic and consistent voice. When possible engage in two-way conversations with your users. Just like in the real world, building relationships with users on Facebook takes time and requires a long-term investment
What about Promoted Accounts? Is this something that government agencies want to get into?Are there any folks in the room at are using promoted accounts at their agencies?Promoted Accounts are part of “Suggestions for You,” which suggests accounts that people don’t currently follow and may find interesting.Promoted Tweets (Promoted Tweets are Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.)Promoted Trends (paid Promoted Trends appear at the top of the Trending Topics list on Twitter)
Historically all analytics was done through Insights, but today we replaced Insights with YouTube Analytics. YouTube Analytics should be easier to use and it also provides more granularity for power users. Some of the improved features include:A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information. More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences. Audience Builders: Discover which videos are driving the most views and subscriptions. Audience Retention: See how far viewers are watching through your video in the new audience retention report.Read more about the new YouTube Analytics here and check it out on your account soon (it's rolling out to all users over the course of the the next day). Please feel free to share this email with all of the other new media leads as well
EveryBlock.com – WDCRecent crimes reported in Washington by the the Metropolitan Police Department. Also get neighborhood announcements for meetings and other issues of concern.
A selection of some of the many public health blogs available to follow.
SciStarterFind out about, take part in, and contribute to science through recreational activities and research projects.Or, if you are a scientist, the place to tell people about your work and get them interested in helping out.Galaxy ZooPart of Zooniverse which has collaborative projects focused on the domains of Space, Climate, the Humanities, and Nature. You are shown an image of a galaxy and then be asked a series of questions about it. All you need to do is to look for features that mark out different types of galaxies and answer the questions as well as you can.FolditTakes the science of protein structure and turns it into a game. Users are tasked with folding known proteins and are scored on how well they manage to accomplish this task while taking into consideration the physical properties of the molecule.LeafSnapLeafsnap: An Electronic Field Guide developed by Columbia University, the University of Maryland, and the Smithsonian Institution that uses visual recognition software to help identify species from photographs
We are a non-profit tech company that specializes in developing free and open source software for information collection, visualization and interactive mapping."Ushahidi", which means "testimony" in Swahili, was a website that was initially developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. Since then, the name "Ushahidi" has come to represent the people behind the "Ushahidi Platform".We built the Ushahidi platform as a tool to easily crowdsource information using multiple channels, including SMS, email, Twitter and the web.SwiftRiver is an open source platform that aims to democratize access to tools for filtering & making sense of real-time information.When you need to get the Ushahidi platform up in 2 minutes to crowdsource information, Crowdmap will do it for you. It’s our hosted version of the Ushahidi platform.
The Louisiana Oil Spill MapThe Louisiana Oil Spill Map, an initiative of the Louisiana Bucket Brigade, is an effort to document and track the fallout of the Deepwater Horizon Oil Spill.
As we all may remember, 2009 included the arrival of the H1N1 type of A influenza virus. We passed the one year anniversary of its appearance in the United States in March 2009. After early outbreaks in North America in April 2009 the new influenza virus spread rapidly around the world. By the time WHO declared a pandemic in June 2009, a total of 74 countries and territories had reported laboratory confirmed infections. To date, most countries in the world have confirmed infections from the new virus.The new virus has also led to patterns of death and illness not normally seen in influenza infections. Most of the deaths caused by the pandemic influenza have occurred among younger people, including those who were otherwise healthy. Pregnant women, younger children and people of any age with certain chronic lung or other medical conditions appear to be at higher risk of more complicated or severe illness. Many of the severe cases have been due to viral pneumonia, which is harder to treat than bacterial pneumonias usually associated with seasonal influenza. http://www.who.int/csr/disease/swineflu/en/
A pandemic is the worldwide spread of a new disease. After early outbreaks in North America in April 2009 the new influenza virus spread rapidly around the world. By the time WHO declared a pandemic in June 2009, a total of 74 countries and territories had reported laboratory confirmed infections. To date, most countries in the world have confirmed infections from the new virus.The new virus has also led to patterns of death and illness not normally seen in influenza infections. Most of the deaths caused by the pandemic influenza have occurred among younger people, including those who were otherwise healthy. Pregnant women, younger children and people of any age with certain chronic lung or other medical conditions appear to be at higher risk of more complicated or severe illness. Many of the severe cases have been due to viral pneumonia, which is harder to treat than bacterial pneumonias usually associated with seasonal influenza. http://www.who.int/csr/disease/swineflu/en/As of April 25, 2010, more than 214 countries, including over 17,919 deathsCDC estimates that between 39 million and 80 million cases of 2009 H1N1 occurred between April and December 12, 2009. The mid-level in this range is about 55 million people infected with 2009 H1N1.CDC estimates that between 173,000 and 362,000 2009 H1N1-related hospitalizations occurred between April and December 12, 2009. The mid-level in this range is about 246,000 H1N1-related hospitalizations. CDC estimates that between 7,880 and 16,460 2009 H1N1-related deaths occurred between April and December 12, 2009. The mid-level in this range is about 11,160 2009 H1N1-related deaths. http://cdc.gov/h1n1flu/estimates_2009_h1n1.htm In contrast, the seasonal flu kills about 36,000 people a year, with 90 percent of these deaths occurring in people 65 years and older.influenza-like-illness (ILI),
So here is our scenario for today, High risk groups include: pregnant women; immunocompromised; college students; young children.You also want to find out what the public is really saying about the vaccine, transmission etc.
Social media was used extensively during H1N1 in 2009 to disseminate information, respond to rumors, and promote resources.
You could use Twitter to:Limited to 140 charactersRumor control about vaccine availability; autism & vaccine Not everyone is using Twitter, so it should be one tool among many used to disseminate your messages.
Here are 2 of the CDC’s Twitter feeds on H1N1.Their feeds: pointed to their H1N1 webpages new clinical care guidelines statistics on cases, hospitalizations, & deaths press briefings, testimony, webcasts vaccine information
Flu.gov’s Twitter pageFlu.gov is the US Government’s central site for information on H1N1. The HHS Interagency Public Affairs Group on Influenza Preparedness and Response, is responsible for coordinating pandemic-related information across the federal government.Flu.gov repeats or leads back to the CDC H1N1 webpages, but also included information from other USG sources, WHO, webcasts, FAQs etc.
PAHO’s Twitter feed links back to WHO, PAHO & CDC websites, press briefings, new reports, statistics etc.
Vaccine clinic hours & schedulesWait timesEligible groupsNeed for volunteersStatistics on H1N1 in local communities or stateFlu prevention tips
Like Twitter, Facebook could be used to:Promote flu vaccination (HHS created a badge for people to post on their Facebook pages that were vaccinated)Point people to your H1N1 information page
Much of the information that can be shared on Twitter can also be posted to Facebook although more detailed information can be shared here (not limited to word count)
PAHO’s YouTube channel includes videos on H1N1 and other public health concerns; however, they are available in English & Spanish
So how do you keep track of all of the sources of information on a topic, or resources you are using?You could try the following that I used for H1N1 last year.Use RSS feeds to stream new content to an iGoogle tab. iGoogle is a customizable page attached to your Google account, but that you can also share with others.Use web browser apps to update, track, search Twitter or Facebook. You can also download and use apps for your smartphones and cellphones to post new content to Twitter or Facebook.Firefox apps for Twitter :Ping.fm (updating social media tools all at once)TweetScan (search keywords in Twitter)ShareAHolic (share pages via Facebook, Twitter, email, Gmail etc.)Deepest Sender (WordPress blog)Brizzly (Twitter & Facebook streams on 1-page)Monkeyfly (retweets & searches)Flicrk appsTwitPic (send pictures to Twitter)TweetStats (statistics for your Twitter account)TwitterBar (post to your Twitter account right from the FF toolbar)
So how do you keep track of all of the sources of information on a topic, or resources you are using?You could try the following that I used for H1N1 last year.Use RSS feeds to stream new content to an iGoogle tab. iGoogle is a customizable page attached to your Google account, but that you can also share with others.Use RSS features & automated searches from Twitter, Google, YouTube, websites, journal TOCsBlog feedsPress release feedsCDC H1N1 flu update pageCDC YouTube channelGoogle search feedetc. to keep up-to-date on new postings, news or information
Live is more social, less serious more usefulFacebook is a “semi-protected environment” or “a semi-unknown place populated by semi-unknown users”.
Facebook and Twitter can be updated, posted to or followed via smartphone or cellphone using applications;Mobile internet access is only going to become more widespread and important in the future. In 2008, there were 4 billion mobile phone subscriptions, which reached 61 of every 100 people. While most mobile phone users are in the developed world, the developing world is rapidly increasing in number of users. This is where mobile internet access is important. Most people will access the internet and your content online via a phone not a computer.
ReferencesHoffman, Donna and Fodor, Marek. "Can You Measure the ROI of Your Social Media Marketing?"MIT Sloan Management Review. Fall 2010.Kanter, Beth "Principles of Social Media ROI." Presented at the 3rd Annual Women Who Tech TeleSummit. September 15, 2010. Available at http://www.bethkanter.org/wwt-ro/ .Pew Research Center's Internet & American Life Project Surveys.(2008-2010)Raine, Lee. "How Libraries Can Survive in the New Media Ecosystem." Presented at the Catalonian Library Association's biennial meeting. May 19, 2010.