- Hindi news genre is the third largest genre in India with a 5.3% share, equal to its share last year. - ABP News maintains a top 3 position among Hindi news channels with an 18% market share, neck and neck with market leader Aaj Tak. - ABP News ranks among the top 2 in most major markets in India, with a 16-22% share, showing its strong national presence. - ABP News scores high on news bulletins, its core programming, with a 20% share of news bulletin viewing.

1. Quick Snapshot
Wk 30 -2013
MCCS

2. ABP NEWS
Week: 30 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
37
18
12
5 4 3 3 2 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
REG
Hin.Mov
Hin.News
Kids
Music
Sports
Info
Eng.Mov.
Lifestyle
Rel.
Bus.News
Eg.Ent
% Genre Share
Source : TAM Period : Wk 30’2013

4. Equal shares Vs. last year
5.3 5.3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Hindi News
% Genre Share
Wk 23-30'12 Wk 23-30'13
Source : TAM Period : Wk 23-30Year : 2012 & 2013

5. ABP News maintaining its position
20%
18%
17%
10%
9%
7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India IBN 7
% Mkt Share
Wk23-30'13
Source : TAM Period : Wk 23-30’13

6. ABP News neck to neck with Aaj Tak
43
38
32 32
25 25
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 23-30’13
51
46
39 39
30 30
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 23-30’2013
Market Share %
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence HSM will
Not have Bihar mkt. included
Channel Mum Kol Del Chts'grh Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 15% 26% 20% 14% 20% 18% 19% 20% 18% 19% 27% 20% 19% 21% 33% 20% 21%
ABP News 16% 16% 11% 22% 21% 20% 20% 17% 15% 18% 17% 24% 20% 16% 17% 17% 18%
India TV 24% 8% 27% 11% 16% 18% 13% 14% 19% 11% 8% 16% 17% 17% 3% 17% 17%
Z News 11% 12% 9% 10% 8% 11% 9% 10% 8% 11% 17% 12% 10% 10% 3% 10% 10%
IBN 7 6% 9% 7% 6% 7% 5% 8% 11% 10% 11% 6% 5% 6% 8% 0% 8% 7%
NDTV India 7% 5% 9% 8% 11% 7% 10% 11% 10% 8% 5% 6% 8% 9% 8% 9% 9%
DD News 3% 2% 1% 1% 6% 4% 6% 3% 5% 7% 2% 3% 5% 4% 31% 4% 5%
Live India 2% 3% 1% 0% 1% 5% 1% 0% 1% 1% 2% 1% 4% 1% 3% 2% 2%
Samay 1% 1% 0% 7% 3% 2% 6% 2% 3% 3% 3% 3% 2% 2% 3% 2% 2%
TEZ 7% 14% 5% 2% 2% 4% 2% 5% 3% 4% 10% 3% 4% 4% 0% 4% 4%
News 24 7% 3% 10% 20% 5% 6% 6% 7% 7% 8% 2% 7% 5% 8% 0% 7% 7%

8. ABP News scoring high on
News Bulletins
Source : TAM Period : Wk 30’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on Reviews & Reports and Film based genre
and India TV performing on Religious/dev. Genre along with
Cricket Match.
Genre Aaj Tak ABP News TV Z News Total GRPs
News Bulletin 17% 20% 18% 13% 105
Reviews/Reports 35% 30% 12% 1% 17
Religious/Devotional 23% 0% 35% 4% 10
Film Based Magazines 42% 14% 5% 0% 5
Cricket Match 38% 3% 41% 0% 4

9. Network Performance

10. 26%
21%
19%
14%
12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 23-30'13
Wk 23-30'13
Source : TAM Period : Wk 23-30’2013
MCCS maintaining its # 1 position

11. Thank You