This document discusses motivation and how it relates to needs, goals, and dealing with frustration. It defines motivation as the driving force within individuals that impels them to action. It describes innate needs like food and shelter and acquired needs like self-esteem that are learned through culture and environment. Goals are important for motivation, but if goals are not achieved, people may experience frustration and adopt defense mechanisms like rationalization or aggression to protect their self-esteem. Motivation can be positive or negative and stem from emotional or rational motives.

1. &
Needs
Motivation

2. What is Motivation ?

3. Motivation
Is A Mystery !

8. Motivation
alone is not
ENOUGH

9. If you have an
IDIOT
and you
Motivate
him

10. Now you have a Motivated IDIOT

11. Motivation
“The driving force within
individuals that impels them to
action”

12. Needs

13. Need
A state of felt deprivations
Types of Needs
1
2
Innate
Acquired

14. Innate Needs

15. Innate Needs
• Physiological needs
• Include food, water, air, clothing, shelter,
sex, etc.
• Considered as primary needs

16. Innate Needs

17. Innate Needs

18. Acquired Needs
• We learn in response to
our culture & environment
• Include self-esteem,
prestige, affection, power,
etc.
• Considered as secondary
needs

19. Acquired Needs

20. Goals

21. You’ll never achieve your
If they don’t become
Goals!
DREAMS

22. Types of Goals

23. How it works!
Need
Motivation
Goals
1
2
3

25. Positive Motivation

26. Positive Motivation

27. Negative Motivation

28. Negative Motivation

29. Negative Motivation

31. Emotional Motives

32. Emotional Motives

33. Emotional Motives

34. Rational Motives

35. Rational Motives

36. Surrogate Goals
“When one cannot attain a specific
goals, behavior may be directed to a
substitute goal.”

37. Surrogate Goals
HARLEY DAVIDSON

38. Surrogate Goals

39. But what happens when a
person
To achieve the
Goals!

42. Frustration

43. Frustration
“To deal with frustration, people adopt
defense mechanisms.”

44. Defense Mechanisms

45. “Redefining frustrating
situations in order to protect
ones self-image and defend
self-esteem.”
Defense Mechanisms

46. Aggression
“An attempt to protect self-
esteem”

47. Aggression

48. Aggression

49. Rationalization
“Redefining a frustrating situation
by inventing plausible reasons of
failure”

50. Rationalization

51. Rationalization

52. Regression
“Childish or immature behavior towards a
frustrating situation.”

53. Regression

54. Withdrawal
“Quitting the situation…”

55. Projection
“Blaming others for your own failure”

56. Autism
“Imaginary gratification of unfulfilled
needs”

57. Autism

58. Autism

59. Identification
“Resolving frustration by identifying
with relevant persons (celebrities) or
situations”

60. Identification

61. Identification

62. Identification

63. Identification

64. Repression
“Avoid tension by repressing
unsatisfied needs”
“Manifestation of repressed needs in
a socially acceptable form is called
Sublimation.”

65. Sublimation

66. Needs and Goals
among individuals