&
Needs
Motivation
What is Motivation ?
Motivation
Is A Mystery !
Motivation
alone is not
ENOUGH
If you have an
IDIOT
and you
Motivate
him
Now you have a Motivated IDIOT
Motivation
“The driving force within
individuals that impels them to
action”
Needs
Need
A state of felt deprivations
Types of Needs
1
2
Innate
Acquired
Innate Needs
Innate Needs
• Physiological needs
• Include food, water, air, clothing, shelter,
sex, etc.
• Considered as primary needs
Innate Needs
Innate Needs
Acquired Needs
• We learn in response to
our culture & environment
• Include self-esteem,
prestige, affection, power,
etc.
• Considered as secondary
needs
Acquired Needs
Goals
You’ll never achieve your
If they don’t become
Goals!
DREAMS
Types of Goals
How it works!
Need
Motivation
Goals
1
2
3
Positive Motivation
Positive Motivation
Negative Motivation
Negative Motivation
Negative Motivation
Emotional Motives
Emotional Motives
Emotional Motives
Rational Motives
Rational Motives
Surrogate Goals
“When one cannot attain a specific
goals, behavior may be directed to a
substitute goal.”
Surrogate Goals
HARLEY DAVIDSON
Surrogate Goals
But what happens when a
person
To achieve the
Goals!
Frustration
Frustration
“To deal with frustration, people adopt
defense mechanisms.”
Defense Mechanisms
“Redefining frustrating
situations in order to protect
ones self-image and defend
self-esteem.”
Defense Mechanisms
Aggression
“An attempt to protect self-
esteem”
Aggression
Aggression
Rationalization
“Redefining a frustrating situation
by inventing plausible reasons of
failure”
Rationalization
Rationalization
Regression
“Childish or immature behavior towards a
frustrating situation.”
Regression
Withdrawal
“Quitting the situation…”
Projection
“Blaming others for your own failure”
Autism
“Imaginary gratification of unfulfilled
needs”
Autism
Autism
Identification
“Resolving frustration by identifying
with relevant persons (celebrities) or
situations”
Identification
Identification
Identification
Identification
Repression
“Avoid tension by repressing
unsatisfied needs”
“Manifestation of repressed needs in
a socially acceptable form is called
Sublimation.”
Sublimation
Needs and Goals
among individuals
Needs and motivation
Needs and motivation
Needs and motivation
Needs and motivation
Needs and motivation
Needs and motivation
Needs and motivation

Needs and motivation