Brand activation brings brands to life by stimulating the purchasing process. It focuses on delivering the promises made in advertising through interactive experiences. Effective brand activation starts by defining the core features of the brand and finding solutions where the brand can support and innovate the company. Brand activation approaches include promotional marketing, relationship marketing, experiential marketing and retail activation. The goal is to create consumer experiences that get people to think, feel, sense, act and relate to the brand.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Branding Plan Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding Plan Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2KeWcfG
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
Feel free to download. Brands need to stand out to win. Marketers face limited resources that they apply to an unlimited choices. The role of the Brand Positioning Statement is to take everything you know about your brand and begin making focused decisions on who you will serve, what you will say that is unique, own-able and motivating to get consumers to think, feel and act differently to create a bond that is stronger than what the product alone could do. A good positioning statement should balance the rational and emotional benefits for the consumer. Your positioning has to reflect your internal brand soul and help shape your external brand reputation.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Branding Plan Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding Plan Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2KeWcfG
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
Feel free to download. Brands need to stand out to win. Marketers face limited resources that they apply to an unlimited choices. The role of the Brand Positioning Statement is to take everything you know about your brand and begin making focused decisions on who you will serve, what you will say that is unique, own-able and motivating to get consumers to think, feel and act differently to create a bond that is stronger than what the product alone could do. A good positioning statement should balance the rational and emotional benefits for the consumer. Your positioning has to reflect your internal brand soul and help shape your external brand reputation.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
SMART C Beverage, Marketing PresentationYsabel Camus
This was an Integrated Marketing Campaign made for a Ready to Drink Beverage called, Smart C+. This presentation was named the best strategy by the marketing director of the brand.
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Marketing communication includes all the messages, media, and activities used by an organization to communicate with the market and help persuade target audiences to accept its messages and take action accordingly.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
This presentation by Names Crunch delves into the strategic facets of branding, providing insights on crafting a robust brand purpose, vision, and values, and navigating the complex landscape of market positioning. It emphasizes the significance of brand experience and storytelling, addresses common branding challenges, and looks ahead at future trends. The session concludes with actionable steps for attendees to refine their branding strategies and foster enduring brand identities.
To be the world’s leading provider of branded beverages solutions, to deliver consistent and profitable growth, and to have the highest quality product and processes.
The minimum level of a stimulus, below which there is no effect; the minimum amount below which something either does not exist or is so faint as to seem not to exist.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. The battle of brands is played in the “D-
Zone” (Decision-Zone)— the place where
brand selection can be activated…
Advertising is about making promises
Activation ‘delivers’ on those promises
5. • B.A. In Products:
• Consider a hypothetical shaver brand “X”. Further assume
that there are six other brands in this category. All brands are
touting themselves as provider of smooth shave in their
respective ads. But you are the smoothest one but how do
you make your T.A believe of the same. B.A comes handy in
case scenario.Create such a platform, where you can meet
your T.A and give them free shave so that the can feel the
“smoothness”. Allow them to interact with your brands as
much as possible. You can do so with the help of road shows
and exhibitions etc. Once you have done that, customers will
be able to validate your claim. Also, they will relate to your
ads.
• B.A in Services:
• It’s the people in services which actually activate your brand.
Consider the case of insurance company which claims to be
most caring company. But the problem is that every company
is saying that. The company (lets say) which reaches the
place of accident, will be considered as most caring.
6. Principles
• Brand activation is not a theory; it is a
natural step in the evolution of brands.
• basic principles for Brand Activation are:
• Brand Activation wins attention and
involvement
• Brand Activation brings the sprit of the brand
to life in a distinctive way
• Brand Activation delivers ideas that
genuinely motivate consumers
• Brand Activation is accountable and delivers
7. • Traditionally, branding has been a
marketing communication tool, a visual
and verbal weapon owned by
marketers and marketing consultants.
In order to earn trust and loyalty from
the postmodern customer, it is time
for the rest of the company to take
benefit of the assets embodied in the
brand.
8. • when all the necessary brand strategies are
implemented, companies just need to
execute them across the organization and in
the total offer towards the customer. Brand
activation is looking deeper into the
possibilities within the brand, its strategy
and position to find assets that have relevant
consequences for the whole company.
9. • An active brand offers products and
services that deliver on the brand
• position. It meets the customer in a
personal manner closely related to
• the position. It also has the same
appearance independent of interface.
• In other words, the customer will
perceive the brand as “one coherent
• company” whether he or she meets it in
digital or analog media, through
• a product, face to face or on the
10. What to activate
• effective brand activation starts
with a defined brand
• core features that constitute the
brand
11. Where to begin
• Search for solutions where the
brand can support, guide and
innovate the company.
• How can the brand be relevant,
adaptable and profitable?
13. Activation Approaches
• Promotional marketing
Powerful sales driving activity
rooted in brand relevance
Relationship marketing
Building and maintaining
effective one to one
relationships
• Strategic Brand Design
Strategically driven design from
packaging to retail
merchandising.
• Global Product Solutions
Design, development,
manufacture and distribution of
innovative product solutions
Experiential Marketing
Not just field marketing;
meaningful experiences that
leave lasting memories
Retail Activation
Connecting with consumers
where it matters – to sell more
in store
Interactive
Involving consumers and
inviting participation and
contribution
14. Activation Process
• The consumer experience is the
ultimate measure of any campaign or
idea. Activation is the process to
create experiences. Experiences that
get people to think, feel, sense, act
and relate to a brand.
15.
16. • Think and act strategically
Make the most of unique,
ownable, consumer and brand
insights
Exploit the best possible means
of reaching the consumer
Advance the brand’s cause
relentlessly
Be fearless
Challenge convention
Take educated risks
Feel uncomfortable
• Be genuinely creative
Be brand and consumer
relevant
Be surprising, provocative,
unexpected and exciting
Get talked about
Make us proud
Strive to innovate
Be a pioneer
Do what’s never been done
before
Set new standards
Solve real problems
Solve the real issue
Exceed the objectives and
expectations of the brief
Make a real and measurable
17. • Benefits of Brand Activation:
1. You can convey your positioning using brand activation.
2. It supports your ad claim if used carefully.
3. Distortion is minimum in this case.
4. It increases your brand salience.
5. Helps in revitalizing a brand. Horlicks is doing it through its
campaign which is trying to change its image from fuddy-duddy to an
exciting brand among children. Their Wiz-Kid competition across the
country is the perfect example of brand activation.
6. Brand activation can elicit customer insights as people interact
with the brand.
Limitations of Brand Activation:
1. Lack of initiative on part of brand managers is the major concern.
2. Lack of measurement matrices or indices is the limiting factor.
18. • brand activation should not be
confused with the below the line
activities. Brand Activation is seen as
a tool to build brands through
interaction with its target people
whereas below the line activities,
most of the times, are sales oriented.
19. • Q. What is Activation to you and how would you compare it with
ATL?
•
• A. ATL and BTL are mere terms. The nucleus lies in understanding the
24 hours of your target consumers-how they spend their time, where
they go, what they do and analyze the avenues of your brand’s
exposure and experience in those 24 hours. It is all about combining
the different media to get the maximum out for the brand. It is as
simple as that. Activation, of course, makes the brand more
approachable for the consumers.
You go to a shop and you see a 5-year old kid fighting for a Re. 1
Panda biscuit whereas his mom is pressuring him to buy a Rs. 5
Milcolu because she believes it has nutritional value. But the child is
stuck on the Panda biscuit because the panda character came to his
school and he wants to go and show his class mates that he bought
that biscuit. Such is the power of activation.