NDPC Social Media Slides - Corey Perlman
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NDPC Social Media Slides - Corey Perlman
- 1. #NDPCSC18 @CoreyPerlman Social Media Myths, Musts and Methods to the Madness
- 2. Must or Myth? You Should PlantYour Flag Everywhere
- 6. Must or Myth? If it’s not generating leads, it’s not worth doing.
- 7. New Customers/Students = Tip of the Iceberg
- 9. Directories Must or Myth? Websites are a thing of the past.
- 10. Directories Don’t Wind Up on WebsitesThatSuck.com
- 12. Method:A Modern Website Includes… •Responsive design •Critical info above the fold •A proper opt-in strategy •High-res, professional imagery
- 13. Directories
- 14. Directories
- 15. Must or Myth? It’s Page One or Bust on Google
- 16. Method: •Pay to play •Be all over Google Local Biz •Title Tag •Write like your searchers search •Invest in Social
- 17. Google Listings
- 18. Title Tags :
- 19. Invest in Social
- 20. •Community Monday •Testimonial Tuesday •WTF Wednesday • Thank you Thursday • Friday Funnies Method: Have a Content Calendar
- 21. Community Monday
- 23. WTF Wednesday
- 25. Friday Funnies
- 26. Must or Myth: You shouldn’t put the same content on multiple platforms.
- 27. Method: Make Canva.comYour Friend
- 28. Method: Syndicate to KeepYour Sanity
- 29. Use hashtags – brand & community ➢ You and your customers use a brand # consistently! #PMCFargo ➢ Community #s connect content with people who’re talking about the same thing. ➢ The narrower the scope of the hashtag, the more engaged the users are. ➢ Use free tools like hashtagify or tophashtag
- 31. Take Advantage of Facebook Live
- 33. •FAQs from clients or students •Virtual Tour • Interviews • Behind the scenes FacebookVideo Ideas
- 35. Must or Myth?
- 36. • Boost • ReMarketing • Lookalike Today, you have to pay to play.
- 40. • Yellow - One thing I learned... • Green - We could shoot a video of ____________. • Red - After I do ________, I’m going to take a well deserved day off! Let’s play!
- 42. • COREY@EBOOTCAMP.COM • TEXT: SLIDES TO 66866 • BOOK - $20 THANKYOU!