The document outlines 7 principles for being authentically social on social media platforms: 1. Prioritize the top platforms like LinkedIn, Instagram, and Facebook rather than spreading resources too thin across many platforms. 2. Use interactive content like videos, carousels, stories and reels to engage users and help content stand out from competitors. 3. Humanize the brand by focusing on people rather than just products and services to build trust and credibility with communities. 4. Turn the spotlight onto customers, partners and employees rather than always focusing on the company or products. 5. Provide value to others through wise contributions rather than just self-promoting products and services. 6.

1. Corey Perlman
LinkedIn/In/CoreyPerlman

2. • Text SLIDES to 66866
• I want to hear from you!
BEFORE WE BEGIN…

3. Why Be
Authentically Social?
• Attract talent you want to hire
• Build trust & credibility within
your community
• Strengthen relationships with
industry partners
• Stay visible and ‘top of mind’
with leaders and decision
makers

4. 7 AUTHENTICALLY
SOCIAL PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

6. Is it finally time to start
talking about TikTok??

9. Take This Home!
Prioritize Your
Platforms: Start
with F.I.L.

10. 2. Motion Moves the Needle
7 AUTHENTICALLY
SOCIAL PRINCIPLES

11. Adam Mosseri,
Head of Instagram

12. Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

13. Carousels, Stories, Reels, Oh My!
• Reels help win the
algorithm game
• Carousels brings
images to life
• Stories creates
experiences

14. Questions for Your Team
• How can we create
more video content?
• What’s already
happening that is
worth capturing?
• What’s a good goal
for video posts per
month?

15. Best Practice:

16. Take This Home!
Motion Moves
the Needle

17. 3. HUMANize the Brand
7 AUTHENTICALLY
SOCIAL PRINCIPLES

18. Best Practice:
Articles < Humans

19. Best Practice:
Humanize the Brand

20. Take Action
• Go to your LinkedIn,
Instagram, or Facebook
page
• Rate your page on
people (1-5)
• 1 = Non existent
5 = We’re good!

21. Take This Home!
People First
Products Second

22. 4. Don’t Be the Hero in Your
Own Digital Story
7 AUTHENTICALLY
SOCIAL PRINCIPLES

23. Turn the Spotlight On…
• Your Customers
• Your Community
• Your Partners
• Your Team

24. Best Practice:

25. Best Practice:

26. Take Action
• Go to your Instagram,
LinkedIn, or Facebook
page
• Rate your page on all
about us or about others
(1-5)
• 1 = All about us
5 = About Others!

27. Take This Home!
More About Them,
Less About You

28. 7 AUTHENTICALLY
SOCIAL PRINCIPLES
5. Be More Like the Wise
Owl and Less Like the
Squawking Parrot.

29. DON’T BE THE SQUAWKING PARROT
Products and promotions,
products and promotions,
products and promotions,
SQUAWK!!!!

30. Be The Wise Owl
Best Practice:
In what ways can
you add value?

31. Take This Home!
Are you serving
others or self-serving?

32. 7 AUTHENTICALLY
SOCIAL PRINCIPLES
6. Doing Good is Good for
Business

33. Share the Good
• Non-profits & Charities
• CSR (Corporate Social
Responsibility)
• Transparent & Ethical
Practices
• Employee well-being
• Crisis response

34. Share the Good
What’s Coming Up
that Would be GOOD
to Share?

35. 7 AUTHENTICALLY
SOCIAL PRINCIPLES 7. Create Conversation

36. Take Action
(This One’s For You!)
• Go to LinkedIn and
comment on your company
posts.
• Comment on Other People’s
Posts (OPP).
• Comments = engagement

38. Key Takeaways:
• Prioritize your platforms
• Motion moves the needle
• Humanize the brand
• Turn the spotlight outward
• Less parrot, more owl
• Share the good
• Create conversation

39. Thank You!
• corey@impactsocialmedia.com
• Let’s stay in touch!
• Text SLIDES to 66866