Should You Be Using Pinterest?


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Pinterest strategy for Cooperative Extension.

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  • Intro:-Name-Job title-How I got into Social Media-How long UGA Extension has been using Pinterest. Have yet to perfect it. Going to be talking about Pinterest - the latest social media craze. Pinterest allows you to share ('Pin') articles, images, anything of interest online. Not trying to convince you yes or no; just helping you see if it’s right for your institution Who uses if for personal use? Who is already using it to represent a “business?”Pinterestis driving traffic to websites like nothing before, and will grow from strength to strength in the coming years. Already it has eclipsed MySpace and Facebook as the fastest growing website of all time, boasting 10 million unique visitors a month. 
  • Not how to use. How to be strategic.
  • Not necessarily about keeping up with friends or news. Users are seeking information and ideas. Centered around interests – follow boards that interest you. Popular: gardening, recipes, fitness, green living, personal finance, Bring to light content that may be hidden on your website– showcase or feature contentBrings traffic to your websiteThink of it like a bulletin board with pinned magazine clippings ORa visual form of delicious.
  • Similar to twitter, has it’s own vocabulary:A pin starts with an image or video you add to Pinterest. You can add a pin from a website using the Pin It bookmarklet or upload an image right from your computer. Any pin on Pinterest can be repinned, and all pins link back to their source.A board is where you organize your pins by topic. You could pin ideas for remodeling your bathroom to your House Projects board, for example. Boards can be secret or public, and you can invite other people to pin with you on any of your boards. Ourboards are the same as the navigation on our website. Can also have board for events, 4-H, university.Think of it as a bulletin board, and a pin a newspaper clipping or post it note.When you follow someone, their pins show up in your Pinterest home feed. You can follow all of someone's boards or just the ones you like best. To manage who you're following, go to your profile and click Following.Your home feed is a collection of pins from pinners and boards you follow. It's updated every time someone you follow adds a pin.
  • Perfect for reaching moms and consumers. More urban ag clientele Probably not the average farmer. Get sucked in and spend hours on the site.
  • Can’t connect facebook page, only your personal account. Link to your website to make it most useful. Be sure to verify your websiteAnalytics not as robust as Facebook. Can use pinpuff. Use comments, repins, likes, email notifications to get an idea of popularity and reach.Metrics include: Pins, Pinners, Repins, Repinners, Impressions, Reach, Clicks, Visitors.#1 Who is pinning my content?how many unique users have pinned your content across various date ranges,the number of repins, impressions (how many people have seen your pins) and clicks (the number of actual visits) to your site. #2 Which content is being pinned right now?The dashboard’s “most recent” tab lets you track the content that is being pinned from your website in real-time.   #3 What’s my most popular content?Businesses and brands are better placed to curate their content more effectively and determine the best approach to take when engaging consumers.
  • See what you already have that can pinned. May not produce the same return on investment as other form of social media. Depends on where your audience is. Don’t know where your audience is? ASK!Your audience’s interests should guide what you pin.
  • Even if you don’t have a pinterest account, having pin friendly content is keyPins need to be visually appealing and useful.Having text on the picture is best because captions can be changed. Makes it harder to copy.No lawsuits yet. Read pages terms of service/legal info before pinning from. There’s a code you can use to make your content unpinnable = implied consent? Educational/fair use argument. Just be smart. Found that even if we haven’t pinned in awhile, things will still be repinned. Scheduling = Not free:Pingraphy.comCuralate.comWordpress pluginWppinner.comRemember to do manuallyUse bookmarks, calendarTake the time to track the pin back to the original source, make sure it links to a reliable source
  • Should be something educational/useful with good visuals.The point is not to post pictures. It’s to go to links to your resourcesBUT you need high quality, eye-catching graphicsShould be a CURATION… not quantity but quality.
  • Solution for sharing pubs. Not the best but it’s better than nothing. Trying to do for all pubs.
  • Even if it’s not right for you, you should at least follow these steps. Will help drive traffic to your website. “Add this” social sharing buttons. Provides analytics
  • Don’t want boards with nothing on them.Best to pin a little at a time instead of a ton at onceDon’t just pin your own content. Self promotion is frowned upon. But adding your own keeps PinterestfreshReverse google image search to find original sourceDon’t link to search engine results. Click through to make sure the link works.Other things:Think in keywords. Add categories to boards.Promote your account. Let others know how to find you/you exist
  • Lots of wives tales
  • Exposes your account to more followers.The point is not to post pictures. It’s to go to links to your resourcesBUT you need high quality, eye-catching graphicsShould be a CURATION… not quantity but quality. Permanent text.Pins should be educational.LOVE Universit of Illinois
  • Questions?
  • Should You Be Using Pinterest?

    1. 1. should you be using?Andrea Gonzalez – The University of Georgia
    2. 2. Our sessionWhat is it? Creating astrategyPitfalls toavoid
    3. 3. Pinterest: A tool forcollecting and organizingthings you love.• A way to visually share internet bookmarks.• Another low-cost tool to promote programs, publications and resources.
    4. 4. Words to Know• Pin• Board• Pinner• Follow• Repin
    5. 5. Who you’ll be reaching• 15% of Internetusers.• Whites, youngpeople (18-40), thewell-educated, thosewith higherincome, and women.-Pew Research Center, 2012
    6. 6. Easy to sign up• Free.• No longer need aninvite.• Sign in with an emailaddress.• Connect withFacebook*/Twitter.• Now caters towardbusinesses = analytics.Not sure? Sign upfor a personalaccount first andplay around.
    7. 7. Think: What’s my goal?Who is my audience?Where is my audience? DoI have time? Who will doit? What will I post?• Will keep you from burning out and will make your effort worthwhile. .
    8. 8. Obstacles to Overcome• Having “pin-friendly” or “pinnable” content onyour website.– Can’t be pdf.– Pinned page needs applicable image to pull from.– Copyright concerns.– May have to generate content first.• Setting aside time on a regular basis to pin.• Ensuring high quality content.
    9. 9. Ideas• How-to or how-it-works infographics• DIY videos• Healthy recipes• Publications on composting, gardening, etc.• News stories (back to school packets, springgardening packet, holiday packet)• Event or program flyers• Activities or curriculum for kids
    10. 10. UGA Pubs
    11. 11. Not a good fit?• Still need to make your sitepin-friendly.• Test your website to see whatcan be pinned.– Pin It button• See what is already being pinned.–• Add social sharing buttons.
    12. 12. Should help not hurt yoursocial media presence.• Think about your audience and strategy. May not produce the same return oninvestment as other social networking sites.
    13. 13. To-do• If you have an account, use it – don’t have emptyboards. Might as well not have a board.• Mix it up – have a good mix of original pins and repins.• Give credit – be conscientious of copyright concernsand pin from the original source.• Check your repins – before repinning, make sure theimage links to the correct source.
    14. 14. “Pin now read later”• Pinterest needs more research based info.ThePinThePinstrosity
    15. 15. More ideas• Collaborate ongroup boards• Use text/logo onpictures• Pins should bevaluable
    16. 16. Additional Resources••••••
    17. 17. ContactAndrea Gonzalez• Twitter: @alg88• Email:• Phone: 770-542-8981