DLVU: Leveraging LinkedIn for your Travel Business
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Presented by: Corey and Jessica Perlman
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DLVU: Leveraging LinkedIn for your Travel Business
- 2. • Text SLIDES to 66866 • I want to hear from you! BEFORE WE BEGIN…
- 3. Why LinkedIn? • Companies embrace LI • Less crowded, no competition • Where business gets done • Stay visible and ‘top of mind’ with leaders and decision makers • Do business people want to hear about travel??
- 4. Experiment! • Go to LinkedIn • Look for this post • Write a quick comment on the post (at least 5 words)
- 5. LEVERAGING LINKEDIN 10 TIPS FOR FIRST CLASS RESULTS 1. Be Proud of Your Profile
- 6. Give a Little Love to Your LinkedIn • Be proud of your photos • Get beyond the 500+ • Keyword-rich title
- 7. Less Bio, More Professional Summary • How do you serve others? • Why you vs. the competition • Bullets over paragraphs
- 8. Tip #2: Creator Mode • Increased reach - can be ‘discovered’ • More profile info • Increase in followers • Additional features (Live, LI newsletter)
- 9. Tip #3: Stop Sharing, Start Creating.
- 10. Tip #4: Create Compelling Content • Motivate Monday • Testimonial Tuesday • WTF Wednesday • Thankful Thursday • Fun fact Friday • Sunset Saturday
- 11. Tip #5: Text > Video • 3+ lines per paragraph • Not one sentence breaks • Ask questions to encourage conversation • Respond to comments
- 12. Tip #6: Stay within the walls of LinkedIn
- 13. Tip #7: Authenticity Wins • Avoid stock photos • Be yourself…at work • #MakeMeHateMyLife
- 14. Tip #8: Get beyond the LIKE • Like +1 • Share +7 • Comment +12 • Dwell time ‘See More’ +4
- 15. Tip #8: Get beyond the LIKE • Encourage comments • Respond to comments • Ask questions
- 16. Tip #9: Rising Tide Lifts All Boats • Create small, authentic pods • 10+ comments is the goal
- 17. Tip #10: LinkedIn Company Pages • Big push in ’23 • LinkedIn Newsletters • Featured posts • Events
- 18. In Summary! • LI’s currency is conversation • Get more comments • Give more comments (be down with O.P.P.!) • Remind us NOW is the time to make memories.
- 19. Take Action! • What’s one improvement you can make to your LinkedIn profile? • Can you post once a month in October? • Be down with O.P.P.? Can you dedicate 15 minutes a week to O.P.P.?
- 20. Thank You! • corey@impactsocialmedia.com • Let’s stay in touch! • Text SLIDES to 66866