Digital Strategy For Recruitment


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My presentation for the NRF Conference in Dublin.

Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.

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Digital Strategy For Recruitment

  1. 1. Got a question? @googledave @phcreative FUTURE PROOFING YOUR DIGITAL STRATEGY IN RECRUITMENT NRF Conference 1st May 2014
  2. 2. Got a question? @googledave @phcreative
  3. 3. Got a question? @googledave @phcreative
  4. 4. Got a question? @googledave @phcreative
  5. 5. Got a question? @googledave @phcreative
  6. 6. BUT. IT TAKES. EFFORT. Got a question? @googledave @phcreative
  7. 7. Got a question? @googledave @phcreative
  8. 8. OLD SCHOOL SEO Over optimisation Unnatural content Unnatural links Keyword stuffing Poor user experience Leads to the darkside! Got a question? @googledave @phcreative
  9. 9. GOOGLE HAVE A ‘JEDI’COUNCIL Got a question? @googledave @phcreative
  10. 10. Got a question? @googledave @phcreative
  11. 11. OVER 200 FACTORS INFLUENCE SEARCH Keywords (targeting and acquisition) • Improved sematic and contextual understanding – meaning, not just words • Don’t spam, keyword stuff • Keywords, long tail, context, location, device, experience • markup – use it • Get ready for voice search – that’s what Google is doing! Relevancy (on page SEO – behaviour and conversion) • Focus on your users, give them what they want, where when • Freshness of content – how often do you change yours? • Must be unique and valuable to your user persona’s • Content strategy, evolves, purposeful, hot topics, contagious, Identify intent, needs, problems and become the authority in your business area Got a question? @googledave @phcreative
  12. 12. OVER 200 FACTORS INFLUENCE SEARCH Recommendation (off page SEO / Google Penguin) • Commit to outreach and engage with communities • Create content your audience will care about • Will people vote for you with inbound links? • Social mentions is ‘word of mouth’ marketing and builds links • Use Google+ and gain ‘authorship’ and your ‘identity’ • Manage you link profile, assess risks and take action • Content can’t sit in isolation, needs to be shared and engage influencers – are you focused on them? Do you know who the are!? Experience (Google Panda – behaviour and conversion) • Be fit for mobile devices – Google prefer mobile responsive • What do users ‘think’ of your pages? Find out. • Reduce clutter and friction • Don’t keep people waiting – improve load times • Do all you can to engage and ‘romance the share’ Got a question? @googledave @phcreative
  13. 13. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
  14. 14. Got a question? @googledave @phcreative
  15. 15. Got a question? @googledave @phcreative
  16. 16. Got a question? @googledave @phcreative
  17. 17. Got a questions...? @googledave @phcreative But how do you find them?
  18. 18. Got a question? @googledave @phcreative
  19. 19. Got a question? @googledave @phcreative
  20. 20. Got a question? @googledave @phcreative
  21. 21. Got a question? @googledave @phcreative
  22. 22. Got a question? @googledave @phcreative
  23. 23. Got a question? @googledave @phcreative
  24. 24. Got a question? @googledave @phcreative
  25. 25. In association with Mersey Maritime Got a question? @googledave @phcreative
  26. 26. Got a question? @googledave @phcreative
  27. 27. @googledave @phcreative #HDevents
  28. 28. Got a question? @googledave @phcreative
  29. 29. Got a question? @googledave @phcreative
  30. 30. Got a question? @googledave @phcreative
  31. 31. No, they really do care about this stuff! Got a question? @googledave @phcreative
  32. 32. Got a question? @googledave @phcreative
  33. 33. Got a question? @googledave @phcreative
  34. 34. Got a question? @googledave @phcreative
  35. 35. Got a question? @googledave @phcreative
  36. 36. Got a question? @googledave @phcreative
  37. 37. Got a question? @googledave @phcreative
  38. 38. Got a question…? @googledave Goosebumps
  39. 39. Thanks for listening and keep in touch @GoogleDave email: tel: 01512275549 Got a question? @googledave @phcreative