SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

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Heather Newman

Heather Newman's SPTechCon Women in SharePoint Luncheon - San Francisco 2016 - Your Big, Beautiful Brand

Career

Be Yourself
Its all about you
What makes you different?
What are your values, your passion,
your unique talents
Where do you add value?
What do you stand for?
Create the highest, grandest vision, possible for
your life, because you become what you believe.
-Oprah Winfrey

Start With One
Understand that LinkedIn “IS”
your resume
Understand that people look
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“Don’t boil the ocean.”
-Mark Twain or Will Rogers

What's hot

• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 • Neil Patel Co-Founder   @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences • Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts • @neilpatel #KISSwebinar Join Neil on Twitter • 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance • Intro to Inbound Marketing 1 • Promoting a company through content creation What is Inbound Marketing? • How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers • Inbound Marketing Funnel • Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic • Successful Companies to Learn From 2 • InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy • Mint h ps://www.mint.com/blog/ • Kraft Foods h p://www.kra recipes.com/ • Yale Appliance h p://blog.yaleappliance.com/resource-center • Tactics for Doing it Well 3 • Creating Great Content How to Write a Great Headline • Most important part of your copy • Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear • Tips "Lists" of things work well Social media mentions gets traction • Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media • Creating Great Content Guidelines • Write for your audience • Solve problems • Educate • Write For Your Audience know who they are • Email Signup Ask for job title and email • Ask • Solve Problems • Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together • Common Questions - What questions do your prospects ask? • Educate • Building a Relationship • Email Subscriber List • Comments • Webinars Q&A at the end of webinars • Social Media • Converting Visitors into Leads • Free guides http://grow.kissmetrics.com/measure-matters • Free webinars http://grow.kissmetrics.com/webinar-43 • Convert visitors into free trails h p://blog.kissmetrics.com/ • Measuring Your Performance 4 • Track Conversions • Sharing Rate • Questions? Neil Patel @neilpatel

Growing Your Business With Inbound Marketing

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Keynote presentation for RecruitDC - Fall Conference (11/15) Session description: In this session, we will discuss why it makes sense for companies to marry their consumer and talent brands. Celinda Appleby will share her best tried-and-tested ideas on how to build a truly talent driven employer brand. This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. At the end of this session, you will be able to: Leverage and engage key stakeholders for buy-in Build social channels that drive talent engagement Connect with your audience using creative content Enable your team to boost the employer brand Apply human elements that makes it easier to recruit #lifeatOracle

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Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout. - Take a close look at the complex realities of content - Get your arms around your current content ecosystem - Assess your content principles and priorities - Learn how to create a smart(er) go-forward content marketing plan - Get tips on how to shift company content culture from "more" to "meaningful"

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Join Hector Del Castillo as he hosts a series of thought provoking discussions to ignite small and mid-market business growth in the DMV area. In this session, Gabrielle Jackson discusses the challenges of motivating and managing Millennials. Learn the 10 unique motivating factors for getting Millennials to engage and advance your company’s mission. Topic: “Managing Millennials and Why You’re Doing it All Wrong” Millennials in DC switch jobs every 11 months and it’s costing companies big time. We live in a city booming with opportunity. But in order to attract Millennial talent worth keeping and retain them once on board, you have to better understand what motivates the next generation at work. Here’s a secret: it’s not just money. 10 unique motivating factors for getting Millennials to engage and advance your company’s mission. Discover what your Millennials are really thinking before they leave your company. Plus walk out with the tips and best practices on retaining Millennials- no matter your industry. Sponsored by Elance-Odesk Elance-Odesk is a global online work platform where businesses and independent professionals connect and collaborate remotely. Find out how to use Elance -Odesk from those who have used it to grow their business. Connect with Moataz and Saleema and ask them how they have successfully used it to run their freelance business. Each member gets $100 in Elance-Odesk credit. Visit: www.odesk.com. Hosted by WeWork Chinatown. WeWork is the community for creators. We transform buildings into beautiful, collaborative workspaces and provide infrastructure, services, events and technology so our members can focus on doing what they love. We currently have 25 locations in eight cities with over 15,000 members. Visit: WeWork Chinatown. About Business Ignite Series Business Ignite is a thought-provoking series for small and mid-market business owners, executives, managers and leaders to ignite business growth in the DMV area. Can't attend? Connect with Hector Del Castillo (http:/linkd.in/hdelcastillo} to stay tuned about upcoming activities near you. Interested in igniting growth for your business? Contact Hector Del Castillo at hmdelcastillo [at] gmail [dot] com to schedule a brief call. © 2015 Hector Del Castillo, All Rights Reserved. Other trademarks used with permission.

Business Ignite Series - Managing Millennials - Gabrielle Jackson

Hector Del Castillo, CPM, CPMM

What is great company culture? Free food? Extra vacation? Flexible hours? More than $720 million is spent on engagement every year, yet only 30% of the workforce is actively engaged. That’s because it takes more than “stuff” to truly engage team members. Check out our ‘Creating a Magnetic Culture’ webinar presentation with HR strategist, writer and speaker, Laurie Ruettimann, to: – Uncover how to give your team members real meaning in their jobs … no matter where they are in the employee life cycle – Define what it means to have a “magnetic” culture and how to build it by design, not by default – Get actionable tips on how to create an engaging culture from companies like Texas Roadhouse and Jeni’s Splendid Ice Creams – Discover which “perks” can actually drive record sales and continued growth – Learn how a meaningful culture gives you a competitive edge to attract and retain top talent

Creating a Magnetic Culture

Snag

Public relations students, are you eager to graduate and begin your career? The Plank Center for Leadership in Public Relations wants to position you for even greater success. The presentation titled, "Things I Wish I'd Known Before Entering the Workforce," was part of the Center's webinar series. The webinar featured industry professionals discussing their own experiences and what they wish they’d known when beginning their first job. Watch the webinar on-demand: http://plankcenter.ua.edu/resources/webinars/

Things I Wish I'd Known Before Entering the Workforce

Plank Center for Leadership in Public Relations

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What's hot (20)

Growing Your Business With Inbound Marketing

Culture Eats Strategy for Breakfast

Employee Development Strategies For Your Remote Workforce

Sorry I Haven't a Clue! AKA I Have No Idea What I Want to Do...

How to Attract and Engage Talent in the Midst of all the Noise (employer bran...

How to Conquer Content Chaos

Generating great ideas_for_content 1-11-15

Content Marketing Advice From 27 Experts

Market Right

How to regain business direction and focus

Business Ignite Series - Managing Millennials - Gabrielle Jackson

Creating a Magnetic Culture

Things I Wish I'd Known Before Entering the Workforce

How to Start Executing your B2B Content Strategy

How To Get Real ROI From Social Media for Jewelers

Planned Giving General Mmtpp Pg

Culture Booklet

ELSA France "Teaching is us!"

Be an Authentic Leader

Building a Magnetic LinkedIn Profile

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