SlideShare a Scribd company logo
1 of 277
Download to read offline
Makin’ Whuffie
5 keys for maxing social capital and winning
                   with online communities


                                         by
                      tara ‘missrogue’ hunt
wtf
is
whuffie?
http://www.flickr.com/photos/eschipul/437288525/
boingboing
cory
is crazy
about
http://www.flickr.com/photos/stuckincustoms/459418289/
he wrote
sci-fi story
his characters
actually live in
http://www.flickr.com/photos/stuckincustoms/459418289/
Down and Out in the Magic
        Kingdon
instead of
money
thing he calls
whuffie
=
social capital
=
reputation
connections
(both strong and weak)
influence
access to resources/access
    to more connections
favors added up (reciprocity)
public accomplishments
levels of trust
etc.
in cory’s future
when you
http://www.flickr.com/photos/notic/86343146/
whuffie
score
high score
=
good reputation
trust them
listen to their advice
it also buys you stuff
http://www.flickr.com/photos/brraveheart/2072543750/
but this should sound
familiar
this ain’t the future
& it ain’t science fiction
it’s real
right now
how
relate
online communities
2,000+ Facebook Friends
8,200 + twitter followers
1,150
I have strong or weak
    connections to
I’m not telling you this to show
                off
i’m not that unique
“there are three kinds of lies: lies,
damned lies, and statistics”
Mark Twain
!=
buy
whuffie
you see
whuffie
!=
currency
online communities
to make
connections

       + time


        = trust


=   the basis of whuffie
credibility matters
if you are known to take $$ to
      talk about a product
you lose credibility
without whuffie
you lose
will be seen as
if you want to become an
influencer
[someone who is whuffie rich]
credibility
it’s really as simple as that
but there is a catch
didn’t happen overnight
it required a different
      perspective
a lot of time and attention
involves
5 key components to raising
        your whuffie
#1.
turn that bullhorn inwards
how marketing looked before
       the internet
then came the competition
got louder
and louder
led to
main characteristic
impersonal
http://www.flickr.com/photos/b-tal/179390300/
http://www.flickr.com/photos/tin-g/90143310/
which is why
people we trust
if you are still
you are totally missing
http://www.flickr.com/photos/striatic/133146861/
if you want to
http://www.flickr.com/photos/klapow/39693385/
sounds easy, but it isn’t
focus on individuals
understand the needs of a
       community
that’s totally challenging
the 8 commandments of
   receiving feedback
1. Get advice and input from experts but design
   for the broader community
2. Respond to all feedback, even when you
   respond by saying, “No thanks.”
3. Do not take negative feedback personally;
   remember that when people give feedback,
   they are doing so because they care and have
   taken the time to improve their experience.
4. Give credit to those whose ideas you
   implement; nothing says “we are open to
   conversation” better.
5. When you a implement new idea, make sure
   that you highlight it, and ask for feedback.
6. Make small, continuous changes rather than
   waiting to implement everything at once.
7. Don’t just wait for feedback to come to you,
   go out and find it; people are probably talking
   about your product elsewhere.
8. No matter how many people like you, you will
   always have someone who doesn’t - mind the
   haters.
to really become
#2.
 become part of the
community you serve
getting out
the question is
figure out
who is it that you serve?
what problem are you solving?
for whom?
knowing that makes it easier
then join them!
not as market research
not as a voyeur
not to sell anyone anything
if you join a community with
     the wrong intentions
authenticity matters
what you need to figure out is
learn from that
integrate it into what you are
            offering
lastly figure out
why would they give a damn?
seemingly infinite choice
what is the difference between
you need to be remarkable
because then
some people may even give a
          damn.
and how does one achieve
     remarkability?
#3.
create amazing customer
       experiences
when I say amazing
I mean experiences that lead
             to
http://www.flickr.com/photos/lugolounge/6780004/
http://www.flickr.com/photos/teointarifa/490408075/
http://www.flickr.com/photos/60852569@N00/242746787/
and then you will
this doesn’t need to be
      complicated
10 things you can do to create
    amazing experiences
1. The Dazzle is in the Details.
moleskine
http://flickr.com/photos/confusedvision/226129765/
1. The Dazzle is in the Details.

2. Go Above and Beyond.
TED conference
http://flickr.com/photos/stewart/433935679/
1. The Dazzle is in the Details.

2. Go Above and Beyond.

3. Appeal to Emotion.
vosges
http://flickr.com/photos/quintanaroo/1516782327/
1. The Dazzle is in the Details.

2. Go Above and Beyond.

3. Appeal to Emotion.

4. Inject Fun into the Experience.
flickr
http://flickr.com/photos/joshb/1408947023/
1. The Dazzle is in the Details.

2. Go Above and Beyond.

3. Appeal to Emotion.

4. Inject Fun into the Experience.

5. Make Something Mundane
   Fashionable.
method home products
http://flickr.com/photos/schweb/2890697924/
6. Let People Personalize.
moo cards
http://flickr.com/photos/schweb/2890697924/
6. Let People Personalize.

7. Be Experimental.
threadless
6. Let People Personalize.

7. Be Experimental.

8. Simplify.
37 signals
6. Let People Personalize.

7. Be Experimental.

8. Simplify.

9. Make Happiness Your Business
   Model: increase autonomy,
   competence and relatedness.
6. Let People Personalize.

7. Be Experimental.

8. Simplify.

9. Make Happiness Your Business Model:
   increase autonomy, competence and
   relatedness.

10.Be a Social Catalyst.
#4.
embrace the chaos
controlling the message?
heh
http://www.flickr.com/photos/wiseacre/153532248/
lay the foundation
set a template
then get ready to discover
another list
7 ways to embrace the chaos
1. Stop moving and look around you until you see
   everything clearly.

2. Transfer the knowledge.

3. Every time you feel anxiety, acknowledge it.

4. Define your own measure of success.

5. Get outside of your personal circle.

6. Realize that everything is out of your control
   anyway.

7. Have patience.
in no time you will feel
we’re just one more step away
             from
here is some food for thought
while money is part of the
market economy
whuffie is part of the
it acts kind of opposite
the more you give away, the
   more whuffie you gain
whuffie is only valuable when it
           circulates
and as it circulates, it
but we still need to make $$
      to pay the rent
so the question is...
what can you give away that
  won’t leave you broke?
#5.
find your higher purpose.
born out of passion?
serving a need?
fighting the good fight?
maybe that stuff doesn’t
     interest you
maybe you just want to
does it mean that you will be
        whuffie poor?
nah.
you just have to find a way to
 give back to the community
the more you give, the more
     that comes back
5 gifts to give that won’t leave
           you broke
“nerd values”


          do well by doing good
“...compared check-writing and
  volunteering to cutting the leaves and
branches off a tree, where the heart of the
business and its ability to impact the world
          positively is the tree itself.”

    Gary Hirshberg, CEO, Stonyfield Farms
think customer-centrically
not customer-centric
•   You do everything you can to keep      •   You have a long list of customer
    your customers on your website.            relations policies. Any exception to
                                               those policies has to go up the chain
                                               of command for approval.
•   You measure number of visitors and
    time spent on your website as
    whether you are successful.            •   You need to create multiple
                                               instructional videos so that your
                                               customers will understand how to
•   When budgets get tightened, you
                                               use your product.
    make cutbacks in areas like
    customer service, marketing,
    support staff and design.              •   You demand social media strategies
                                               that win over the ‘influencers’ to blog
                                               or tweet about your product.
•   You are bothered by a customer
    describing your product in their own
    words that doesn’t match your
    brand.
customer-centric
•   You send customers to other            •   Your customers are doing things
    websites.                                  with your product you never
                                               dreamed and are posting videos.

•   You measure how many people refer
    their friends to you as success.       •   Influencers are adding you as friends
                                               on social networks.

•   You let people feed in their content
    from other sites easily.               •   You work with your competitors
                                               towards better customer
                                               experiences for all.
•   When budgets get tightened, you
    tighten operational costs.
                                           •   You know you compete for your
                                               customers’ attention with everyone.
•   Your only customer service policy is
    to do right by the customer.
help others go further
spread love
akoha.com
value something bigger
• do well by doing good
• think customer-centrically
• help others go further
• spread love
• value something bigger
whuffie
will grow over time
so combine all of the
• turn the bullhorn around
• become part of the community you serve
• create amazing experiences
• embrace the chaos
• find your higher purpose
you will raise whuffie
whuffie rich
=
better word of mouth
repeat sales
customer loyalty
=
big, fat increase to your
       bottom line
which will help you buy stuff
http://www.flickr.com/photos/brraveheart/2072543750/
which is why makin’ whuffie is
     the here and now.
end.
licensing:




http://www.slideshare.net/missrogue
about those rockin’ images:


•   Many are from iStockphoto.com (totally cool site)
•   except as marked on the photo...
    •   a screenshot of my friendwheel: http://
        apps.facebook.com/friendwheel
    •   and the logos & screengrabs I stole from all of the
        respective sites...
some references
•   Akoha.com http://www.akoha.com

•   Microformats: http://www.microformats.org

•   OpenID: http://www.openid.net

•   Creative Commons: http://www.creativecommons.org

•   BarCamp: http://barcamp.org

•   Coworking: http://coworking.info

•   Ma.gnolia: http://ma.gnolia.com

•   Friend Wheel: http://apps.facebook.com/friendwheel

•   Great internet stats: http://pewinternet.org

•   Whuffie: http://en.wikipedia.org/wiki/Whuffie
Tara Hunt

tara@citizenagency.com
    415.694.1951
  skype: tarahunt747


www.citizenagency.com
www.horsepigcow.com

More Related Content

What's hot

8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by DesignDavid Armano
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your ContentMark Schaefer
 
Your Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouYour Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouTara Hunt
 
15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
 
Making Money Blogging
Making Money BloggingMaking Money Blogging
Making Money BloggingMatt Haughey
 
Find the right copywriter
Find the right copywriterFind the right copywriter
Find the right copywriterBarry Feldman
 
4 super fast ways to find out the questions your audience are already asking ...
4 super fast ways to find out the questions your audience are already asking ...4 super fast ways to find out the questions your audience are already asking ...
4 super fast ways to find out the questions your audience are already asking ...Jo Gifford
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming peopleMark Schaefer
 
Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
 
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingYou're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
 
Inbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsInbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsIMPACT Branding & Design LLC
 
Social media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxSocial media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxneilnapier
 
5 killer ways to open up your next presentation
5 killer ways to open up your next presentation5 killer ways to open up your next presentation
5 killer ways to open up your next presentationBig Fish Presentations
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media StrategyMohammad Hijazi
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
How to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing SkillsHow to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing SkillsFiverr
 
How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentPost Planner
 
101 Creative Ideas for Social Media Content
101 Creative Ideas for Social Media Content101 Creative Ideas for Social Media Content
101 Creative Ideas for Social Media ContentYour Marketing Coach
 

What's hot (20)

8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by Design
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
Your Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouYour Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save You
 
15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know15 Essential Editing Tips Every Content Creator Needs to Know
15 Essential Editing Tips Every Content Creator Needs to Know
 
Making Money Blogging
Making Money BloggingMaking Money Blogging
Making Money Blogging
 
Find the right copywriter
Find the right copywriterFind the right copywriter
Find the right copywriter
 
4 super fast ways to find out the questions your audience are already asking ...
4 super fast ways to find out the questions your audience are already asking ...4 super fast ways to find out the questions your audience are already asking ...
4 super fast ways to find out the questions your audience are already asking ...
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
 
Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand
 
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingYou're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
 
Inbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsInbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick Wins
 
Social media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptxSocial media marketing sales presentation fe pptx
Social media marketing sales presentation fe pptx
 
5 killer ways to open up your next presentation
5 killer ways to open up your next presentation5 killer ways to open up your next presentation
5 killer ways to open up your next presentation
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
How to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing SkillsHow to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing Skills
 
Creating Cross Platform Engagement
Creating Cross Platform EngagementCreating Cross Platform Engagement
Creating Cross Platform Engagement
 
How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook Content
 
101 Creative Ideas for Social Media Content
101 Creative Ideas for Social Media Content101 Creative Ideas for Social Media Content
101 Creative Ideas for Social Media Content
 

Similar to Making Whuffie [from SHiFT08]

Making Whuffie
Making WhuffieMaking Whuffie
Making WhuffieTara Hunt
 
You and Your Whuffie Factor
You and Your Whuffie FactorYou and Your Whuffie Factor
You and Your Whuffie FactorTara Hunt
 
Design Whuffie
Design WhuffieDesign Whuffie
Design WhuffieTara Hunt
 
Makin Whuffie at WebVisions Portland 09
Makin Whuffie at WebVisions Portland 09Makin Whuffie at WebVisions Portland 09
Makin Whuffie at WebVisions Portland 09Tara Hunt
 
Why Whuffie is My SEO Jetpack
Why Whuffie is My SEO JetpackWhy Whuffie is My SEO Jetpack
Why Whuffie is My SEO JetpackTara Hunt
 
How Sociam Media Wont Save You
How Sociam Media Wont Save YouHow Sociam Media Wont Save You
How Sociam Media Wont Save YouSFOG
 
Whuffie at Web 2.0 Expo
Whuffie at Web 2.0 ExpoWhuffie at Web 2.0 Expo
Whuffie at Web 2.0 ExpoTara Hunt
 
Making Whuffie
Making WhuffieMaking Whuffie
Making WhuffieTara Hunt
 
Innovation and marketing
Innovation and marketingInnovation and marketing
Innovation and marketingMike Parsons
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
 
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
 
Extending Your Reach
Extending Your ReachExtending Your Reach
Extending Your ReachJon Payne
 
Integrating Social Media into Your Marketing Plan
Integrating Social Media into Your Marketing PlanIntegrating Social Media into Your Marketing Plan
Integrating Social Media into Your Marketing PlanJoel Warady
 
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionAIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionEuropean Innovation Academy
 
Social Media: Strategy & Engagement
Social Media: Strategy & EngagementSocial Media: Strategy & Engagement
Social Media: Strategy & EngagementCatherine Maino
 

Similar to Making Whuffie [from SHiFT08] (20)

Makingwhuffie
MakingwhuffieMakingwhuffie
Makingwhuffie
 
Making Whuffie
Making WhuffieMaking Whuffie
Making Whuffie
 
You and Your Whuffie Factor
You and Your Whuffie FactorYou and Your Whuffie Factor
You and Your Whuffie Factor
 
Design Whuffie
Design WhuffieDesign Whuffie
Design Whuffie
 
Makin Whuffie at WebVisions Portland 09
Makin Whuffie at WebVisions Portland 09Makin Whuffie at WebVisions Portland 09
Makin Whuffie at WebVisions Portland 09
 
Why Whuffie is My SEO Jetpack
Why Whuffie is My SEO JetpackWhy Whuffie is My SEO Jetpack
Why Whuffie is My SEO Jetpack
 
Social Media
Social MediaSocial Media
Social Media
 
How Sociam Media Wont Save You
How Sociam Media Wont Save YouHow Sociam Media Wont Save You
How Sociam Media Wont Save You
 
Social Media
Social MediaSocial Media
Social Media
 
Whuffie at Web 2.0 Expo
Whuffie at Web 2.0 ExpoWhuffie at Web 2.0 Expo
Whuffie at Web 2.0 Expo
 
Making Whuffie
Making WhuffieMaking Whuffie
Making Whuffie
 
Makingwhuffie
MakingwhuffieMakingwhuffie
Makingwhuffie
 
Innovation and marketing
Innovation and marketingInnovation and marketing
Innovation and marketing
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save You
 
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
 
Extending Your Reach
Extending Your ReachExtending Your Reach
Extending Your Reach
 
Personal branding roadmap
Personal branding roadmapPersonal branding roadmap
Personal branding roadmap
 
Integrating Social Media into Your Marketing Plan
Integrating Social Media into Your Marketing PlanIntegrating Social Media into Your Marketing Plan
Integrating Social Media into Your Marketing Plan
 
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionAIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
 
Social Media: Strategy & Engagement
Social Media: Strategy & EngagementSocial Media: Strategy & Engagement
Social Media: Strategy & Engagement
 

More from Tara Hunt

Metrics are a (big fat) lie (Social Media Camp Panel)
Metrics are a (big fat) lie (Social Media Camp Panel)Metrics are a (big fat) lie (Social Media Camp Panel)
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
 
The Revolution will not be Televised...but if you're lucky, it'll be memed.
The Revolution will not be Televised...but if you're lucky, it'll be memed.The Revolution will not be Televised...but if you're lucky, it'll be memed.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
 
Your Customer's Journey in the Social Era
Your Customer's Journey in the Social EraYour Customer's Journey in the Social Era
Your Customer's Journey in the Social EraTara Hunt
 
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
 
Understanding the Customer Journey in the Social Era
Understanding the Customer Journey in the Social EraUnderstanding the Customer Journey in the Social Era
Understanding the Customer Journey in the Social EraTara Hunt
 
The Future of Influence - how the audience, content + media is changing how a...
The Future of Influence - how the audience, content + media is changing how a...The Future of Influence - how the audience, content + media is changing how a...
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
 
You Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoYou Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
 
How to REALLY unlock word-of-mouth
How to REALLY unlock word-of-mouthHow to REALLY unlock word-of-mouth
How to REALLY unlock word-of-mouthTara Hunt
 
Moving Towards Insights-Driven Strategies
Moving Towards Insights-Driven StrategiesMoving Towards Insights-Driven Strategies
Moving Towards Insights-Driven StrategiesTara Hunt
 
Furry Influencers and Their Fans
Furry Influencers and Their FansFurry Influencers and Their Fans
Furry Influencers and Their FansTara Hunt
 
The Five Lies That Will Kill Your Startup Dreams
The Five Lies That Will Kill Your Startup DreamsThe Five Lies That Will Kill Your Startup Dreams
The Five Lies That Will Kill Your Startup DreamsTara Hunt
 
Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopReal Lessons in Working with Digital Influencers - SXSW 2015 Workshop
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
 
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchFinding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
 
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
 
Your Awesome Product Won't Sell Itself
Your Awesome Product Won't Sell ItselfYour Awesome Product Won't Sell Itself
Your Awesome Product Won't Sell ItselfTara Hunt
 
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
 
Here is Your Magic Content Wand
Here is Your Magic Content WandHere is Your Magic Content Wand
Here is Your Magic Content WandTara Hunt
 
The Sinners & Saints of Social (retail version)
The Sinners & Saints of Social (retail version)The Sinners & Saints of Social (retail version)
The Sinners & Saints of Social (retail version)Tara Hunt
 
The Social Retailer: what ‘social’ means for the future of commerce
The Social Retailer: what ‘social’ means for the  future of commerceThe Social Retailer: what ‘social’ means for the  future of commerce
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
 
How to Rock an Audience: from stage fright to stage presence
How to Rock an Audience: from stage fright to stage presenceHow to Rock an Audience: from stage fright to stage presence
How to Rock an Audience: from stage fright to stage presenceTara Hunt
 

More from Tara Hunt (20)

Metrics are a (big fat) lie (Social Media Camp Panel)
Metrics are a (big fat) lie (Social Media Camp Panel)Metrics are a (big fat) lie (Social Media Camp Panel)
Metrics are a (big fat) lie (Social Media Camp Panel)
 
The Revolution will not be Televised...but if you're lucky, it'll be memed.
The Revolution will not be Televised...but if you're lucky, it'll be memed.The Revolution will not be Televised...but if you're lucky, it'll be memed.
The Revolution will not be Televised...but if you're lucky, it'll be memed.
 
Your Customer's Journey in the Social Era
Your Customer's Journey in the Social EraYour Customer's Journey in the Social Era
Your Customer's Journey in the Social Era
 
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...
 
Understanding the Customer Journey in the Social Era
Understanding the Customer Journey in the Social EraUnderstanding the Customer Journey in the Social Era
Understanding the Customer Journey in the Social Era
 
The Future of Influence - how the audience, content + media is changing how a...
The Future of Influence - how the audience, content + media is changing how a...The Future of Influence - how the audience, content + media is changing how a...
The Future of Influence - how the audience, content + media is changing how a...
 
You Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with videoYou Gotta Have Personality: how to connect to today’s customer with video
You Gotta Have Personality: how to connect to today’s customer with video
 
How to REALLY unlock word-of-mouth
How to REALLY unlock word-of-mouthHow to REALLY unlock word-of-mouth
How to REALLY unlock word-of-mouth
 
Moving Towards Insights-Driven Strategies
Moving Towards Insights-Driven StrategiesMoving Towards Insights-Driven Strategies
Moving Towards Insights-Driven Strategies
 
Furry Influencers and Their Fans
Furry Influencers and Their FansFurry Influencers and Their Fans
Furry Influencers and Their Fans
 
The Five Lies That Will Kill Your Startup Dreams
The Five Lies That Will Kill Your Startup DreamsThe Five Lies That Will Kill Your Startup Dreams
The Five Lies That Will Kill Your Startup Dreams
 
Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopReal Lessons in Working with Digital Influencers - SXSW 2015 Workshop
Real Lessons in Working with Digital Influencers - SXSW 2015 Workshop
 
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchFinding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto Launch
 
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...
 
Your Awesome Product Won't Sell Itself
Your Awesome Product Won't Sell ItselfYour Awesome Product Won't Sell Itself
Your Awesome Product Won't Sell Itself
 
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant
 
Here is Your Magic Content Wand
Here is Your Magic Content WandHere is Your Magic Content Wand
Here is Your Magic Content Wand
 
The Sinners & Saints of Social (retail version)
The Sinners & Saints of Social (retail version)The Sinners & Saints of Social (retail version)
The Sinners & Saints of Social (retail version)
 
The Social Retailer: what ‘social’ means for the future of commerce
The Social Retailer: what ‘social’ means for the  future of commerceThe Social Retailer: what ‘social’ means for the  future of commerce
The Social Retailer: what ‘social’ means for the future of commerce
 
How to Rock an Audience: from stage fright to stage presence
How to Rock an Audience: from stage fright to stage presenceHow to Rock an Audience: from stage fright to stage presence
How to Rock an Audience: from stage fright to stage presence
 

Recently uploaded

EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEquinox Gold Corp.
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Levi Shapiro
 
Leadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehLeadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehHejir Rashidzadeh
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"vicky222yadav11
 
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGDIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGChrisWachira
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????surajkumarsk121223
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfRezaSeif2
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfmissiontranslate026
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:DoshiAccountants1
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
BeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdfBeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdfDerekIwanaka1
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfRichard Guha
 

Recently uploaded (20)

EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshare
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and  Inclusive DEIBFundamentals Welcome and  Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
 
Leadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehLeadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir Rashidzadeh
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
 
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGDIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
 
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdf
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdf
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
BeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdfBeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdf
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdf
 

Making Whuffie [from SHiFT08]