1. #NOTFORGEEKS – INTRODUCTION TO ONLINE MARKETING – GOING
SOCIAL
@liveandsocial

2. Natasha Aidinyantz
I’m @MyCreative_UK
Worked in Marketing since 2012
Content and Community Manager at Live and Social
Helps business understand and effectively utilise the internet, mobile and social media
Daughter and sister to 2 awesome women
Likes music, art and design, graphic design and meeting new people

4. 98% of searches online start with a search engine…
Authority Trust Reputation

5. Image thanks: PA @ www.telegraph.co.uk
The Internet Today

6. People don’t listen to adverts
photo credit: twenty_questions

7. Content
Contacts
Conversation

8. Content

9. Created Content
• Reflects your values, ethos and commitments
• Lets people know what they can expect from you
• Blog posts
• Video
• Images
• Audio
SHARING CONTENT
• Using other peoples content to illustrate what is
important to you and who you know
• Helps you connect with other key influencers
• Like
• Comment
• Share / Retweet

10. TOPICAL
COMPLIMENTARY YOUR MESSAGE
YOUR AUDIENCE NEEDS
OPPORTUNISTIC EVERGREEN

11. Contacts
http://www.escenariostec.citep.rec.uba.ar/

12. Having an audience provides huge opportunities
People talking about you promotes you to their contacts
A big audience that doesn’t engage with you is worthless
Proactively seek others
◦ Local community
◦ Key influencers
◦ Your customers / potential customers
Be part of other peoples communities
◦ They already exist
◦ You can be of value instantly

13. People like you like
people like you
2nd and 3rd level contacts put you
in reach of millions of people +

14. INDUSTRY INFLUENCERS,
PARTNERS & ASSOCIATES
COMMUNITY INFLUENCERS,
PARTNERS & ASSOCIATES
EXISTING CUSTOMERS
&
CUSTOMERS YOU LOVE
POTENTIAL CUSTOMERS &
CUSTOMERS YOU WANT
MAY NEVER BUY WILL BUY
Contact planning matrix

15. Defining your audience
• Your audience will be made up people that
– Will be your customers
– Will support your efforts
• Define these people so you can search and connect to them:
Location
Job Title
Age
Gender
Interests
SKILLS
QUALIFICATIONS
EMPLOYER / BUSINESS NAME
COMPETITORS
ASSOCIATED BRANDS

16. Photo Credit: calleecakes
Conversation

17. "We've moved from the age of
interruption to engagement, from passive
consumer to an active consumer who
doesn't sit and wait for things to be
delivered but who goes and seeks things
out"
- Sir John Hegarty
Chairman BBH

18. Create Raving Fans
• Inside • Outside

19. Why Not?
It takes up too much time
I don’t know what to do or how to do it
I don’t want to share my personal life
I don’t want to look stupid
Just people talk about pointless things
People will say negative comments
I just don’t see the point
I’ve got more important things to do

20. Best Practise

21. THE DO’S

22. THE DO NOT’S

23. Social media policy

24. Empower your people
Example Employee Guidelines
Follow and engage with all company social media profiles.
Suggest and create content that will support your role and the company.
Reach out and connect with customers, suppliers and our industry influencers
Be yourself. Share your skills and expertise and be prepared to help others.
All your comments are your own views and not the companies
Remember to be appropriate and polite.
Do not share company or client information – if in doubt ask
Get Famous – the more our team is known the better for us all

25. Social Media Main
• 45min to 1 hr – once per day
• Find content to share and
schedule for the day
• Look for mentions or replies
about you and reply
• Look for and reply to keyword
searches and other peoples
content
Your Daily Social Media Activity
Social Media Check
• 20 – twice per day
• Look for mentions about you on
Twitter and reply
• Look for mentions or replies to
posts on Facebook and reply
• Look for and reply to keyword
searches and other peoples
content on Twitter and Facebook

26. The Language of Online

27. Update or Post
Timeline, Stream or Feed
Short URL’s
@mentions, tagging or +mentions
Comment, Response or Reply
Likes or +1s
Retweets (RT’s) or Shares
Follows, Subscribers or Circled
^JJ (initials)
Tagging or #hashtags
Language of social media

28. I’m A #Hashtag
Hashtag’s
◦ Group your update with similar content
◦ Helps people search for your update
◦ Help like minded people engage with each other
Pick a set of hashtags and stick with them
◦ Location
◦ Themes and interests
◦ Partners and Products
Use topical hashtags for fun but don’t SPAM

29. Can I sell on social media

30. Creating a blog

31. Blogging for business
•Invest in design and hosted blog
•Plan your content, categories and tags
•Get SEO expertise
•Comments on
•Prominent social sharing buttons
•Rights free images or purchase
•Optimise your posts with Wordpress SEO (Yoast)

33. Going Social

34. Twitter for business
•Why use Twitter?
•Twitter etiquette
•Finding people
•Creating a tweet
•@mentions, replies and acknowledging others
•Retweets
•Using #hashtags
•Twitter search
•Your questions and challenges

36. Facebook for business
•Why use Facebook?
•Fanpage or Facebook group
•Update types
•Using #hashtags and @mentions
•Using Facebook as your page
•Following and acknowledging others
•Your questions and challenges

38. LinkedIn for business
•Do you need a company page?
•Setting up a LinkedIn company page
•Creating LinkedIn company page updates
•Getting LinkedIn company page follows
•LinkedIn Page Insights and Analytics
•Daily LinkedIn schedule
•Having a LinkedIn group
•Setting up a LinkedIn group
•Manage your Group

40. Measuring Your Results

41. Where Results Matter
Two aspects to social media measurement:
◦ The performance of the activity on the social channel
◦ The impact on your business goals and objective
“It’s only working if its helping you achieve your goals”
Three business objectives worth targeting:
◦ Grow revenue
◦ Reduce costs
◦ Improve satisfaction

42. Deciding what to measure

43. Reporting – social media metrics
Followers
Comments
Clicks on links
Shares
Likes
Mentions
Back Links to your site
Traffic to your site
Number of followers
is nice
Engagement is key

44. The Free Tools

45. Scheduling and Sharing
•Buffer
•Feedly
•Hootsuite
•Bitly

46. Chrome Extensions
•Rite tag
•Riffle
•Hootsuite
•Buffer
•Bitly

47. Analytics
•Socialbro
•Tweetdeck

48. Where will you start tomorrow?

49. Start with baby steps…
•Go on namechk.com and find a name that fits
•Sign up to your chosen channels, optimise your bio and images
•Segment your contact database using the matrix
•Start scheduling and sharing content
•Start following people and finding them online
•Talk to them and get them to notice what you do
•Start blogging 1-2 times a week
•Promote your blog on social media
•Lead people softly to like you, love you and want to buy from you

50. Thank You!
Natasha Aidinyantz
Connect with me:
linkedIn.com/in/natashamycreative
twitter.com/mycreative_uk
plus.google.com/+natashaaidinyantz