Low Risk Link Portfolio Expansion Strategies for Search Engine Optimization (SEO) by best-selling author Kristopher B. Jones, Chairman, Internet Marketing Ninjas.

1. Low Risk Link Portfolio
Expansion Strategies
Presented by:
Kristopher B. Jones
Chairman, Internet Marketing Ninjas

2. About Kris
• Founder and Former President & CEO
of Pepperjam – Sold to GSI / eBay
• Chairman of Internet Marketing Ninjas
• Managing Partner of KBJ Capital
• Best-selling author of SEO Visual
Blueprint (In stores / on Web now!)

3. All Links Aren’t Equal
• Risk versus Reward
• Quality versus Quantity
• Natural versus Unnatural
• Manual (Guest Blogging, Requests)
versus Automated (Widgets, Contests)
• Investment versus No Investment

4. Be Original; Get Creative
• Gary Vaynerchuck “One Interview a
Day for a Year”
• SEOmoz White Board Friday’s
• Pepperjam Meet the Pepperjammers
• Pocono Raceway CEO “Turn the
Tables” Interview Series

5. Get Social
• Social signals are becoming increasingly
important
• Follow influencers / Influence Influencers
• Your CEO should tweet
• Your CEO should have a Facebook Business Page
• You should tweet / Facebook
• Your staff should tweet / Facebook
• Make ALL of your content sharable!

6. Content Marketing
(HINT: Stop Selling and Start Adding Value)
• Infographics – make complex ideas or
topics easy and visual
• Education Research – Produce content
that adds value or / challenges
advances thinking
• Top 10 Lists / Use lots of statistics (Did
you know? content)

7. Guest Blogging
• Build up your authority
- Start your own blog
- Speak at local events, colleges, conferences
- Meet other bloggers (meet-ups, conferences)
- Grow your social media following
• Identify prospective partners
- Stay within your niche
- Suggest content
- Be flexible

8. Authorship
• Blog
• Hire a blogger
• Hire a subject matter expert writer to
build out content for your site.
• Become the authority in your field
• Build your social presence (Klout /
Kred) and author authority (new PR?)

9. Contests

10. Widgets / Games / Quizes

11. Speak at Events

12. Awards and Badges
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13. Donate to Charities / Causes

14. Start a Blog

15. Structured Citations / Directories
• Google+ Local
• ReferLocal Business Pages
• Yahoo Directory
• Best of the Web
• Local.com

16. Scholarships

17. Sponsor Events / Parties

18. Tell People about Errors on
their site – Fix Links
• Find broken links in your niche
• Find replacement pages from your site
or build content
• Reach out to Webmaster and inform
them that they have a broken link on
their site (provide link) and provide
them with a substitute.

19. Press Releases
• Buzz = links
• Companies on the move are in the news
• Important journalists may or may not blog
or retweet your press release this time,
but next time they see your brand they
will recognize you and maybe profile you
• Give bloggers and writers a reason to
follow you and write about you

20. Academic Articles Promoted to Academics
Elementary School Guide to Computers
How to Build your own computer
How to keep your kids safe online
The History of the Camera
The Father of Modern Computer Science, Alan Turing
The science behind how cleaning chemicals work
Sir Isaac Newton & the Law of Gravitation
Aviation Legends: The Tuskegee Airmen
The science behind flight.
Guide for Students Traveling Abroad
A Guide to Wind Energy
Light Energy: The Electromagnetic Spectrum
A guide to Solar Energy

21. Thank you!
Let’s stay in touch.
Follow me on Twitter – @krisjonescom
Like me on Facebook – facebook.com/kbjcapital
Connect with me on LinkedIn – linkedin.com/in/internetceo
On Sale Now – SEO Visual Blue Print 3rd
Edition