The document discusses the growing trend of enterprise mobility. It notes that the global enterprise mobility market is expected to increase from $5.5 billion in 2011 to $7.6 billion by 2016, with EMEA leading the growth. Industries like automotive, healthcare, entertainment, retail, education, manufacturing and financial services are adopting mobility solutions. The benefits to enterprises include reduced costs, increased productivity and efficiency. Key focus areas for enterprise mobility include sales force automation, business intelligence, cloud storage, security and collaboration.

1. Shift of the Decade
Enterprise Goes Mobile
By Fatih Isbecer
March 2012

2. About Pozitron
Pozitron is one of EMEA region’s top mobile solutions providers and
the first to develop mobile banking applications in Turkey
 Our Mission: We help our clients grow their businesses with our
unique and custom implemented mobile technologies
 Our Cutting Edge Solutions:
 Turkey’s first Mobile banking application for Is Bank.
 World’s pioneering Mobile Ticketing app for Turkish Airlines.
 Software provider for eBay ya
 Award Winning eDetailing tablet Solution ProDG for GSK

3. Industries Adopting Mobility
Automotive
Health
Entertainment
Workforce
Retail
Education
Manufacturing
Banks & Financial Services

4. Enterprise Mobility Market Share
EMEA 40.1%
North America
34.7 %
APAC
4.6%
ROW
20.6%
• The global enterprise mobility market is expected to increase from $5.5 billion in 2011
to $7.6 billion by 2016
• EMEA is leading the pack in terms of revenue; it is expected to reach $3 billion by 2016

5. Businesses Investing More in Mobile
U.S. and UK Businesses to Double Mobile Project
Spend in Next 18 Months
Current Investments 2013 Prediction

6. Enterprise Mobility Adoptation
Government initiatives and support.
UAE gorvernment rolled out 30 mobile
applications.
63%
Cost Savings
Increase in mobile/smartphone
50% penetration.
Employee 51% The number of mobile subscriptions in the
Middle East will surpass 250 million in
Requests/ Productivity 2012.
Needs Concerns The average mobile penetration rate for
the region will also surpass 100%
43% A small but growing tablet market.
Competition Many global vendors see great potential
and continue launching their products in
the region, Motorola, Lenovo

7. Benefits of Mobility to Enterprises
Operational Effeciency
and Cost-Reduction
25% Increased Productivity
30% and Sales
Security and
Compliance
16%
23% Business Strategy
6%
Flexibility
Others
Enterprises that adopt mobility for SFA Support, Cloud Storage, Business
Intelligence and Security benefit from reduces costs, increased productivity
and effeciency and heightened security.

8. iPad in Enterprise
Fortune 500 are
Fortune 100 deploying or piloting
Companies are using iPad
iPad Commercially

9. Focus Areas in EnterpriseMobility
Mobilize your workforce with advanced CRM
Sales Force and CLM tools
Business Intelligence Collect and Analyze data instantly
Access your data from your smartphone of
Cloud Storage tablet at anytime
Security Secure access to your enterprise data
Have meetings and share documents from
Collaboration
anywhere in the world

10. Metrics for Current Users
Mobile Office Mobile Workforce Next-Gen Fleet Mobile Salesforce
Management Management Automation
44%Increase in
user productivity
29% Increased
Customer 38% Increase in
37% Reduced
Satisfaction 26% Higher Job Sales
Paperwork
Completion Rates
28%Reduced 37% Increased
37% Increase in
Paperwork 25% Improved Paperwork
Revenues
Worker Satisfaction
26% Higher Job 30% Faster Overall
30% Decreased
Completion 21% Improved Sales Process
Expense
Competitive
24% Improved field Advantage 25 % More
30% Increased
service response Accurate Billing
customer
times 20% Less Employee
satisfaction
Overtime 23% Expedited
23% More Cash Flow
29% more
Accurate Billing
employee
collaboration

11. Mobile for SFA Support
• With Salesforce Mobile, users can create edit and delete CRM data, look up
activity before meetings.
• It helps the company salespeople create and keep track of their records and
transactions.

12. Mobile for your Sales Force
Improve the effectiveness of sales and marketing interactions of
your company with its clients across channels.
• e-Detailing: Instantly capture your
customer’s attention with animated
data displays and engaging
presentations
• Scheduling: Conveniently manage
and modify your schedules on-the-
go and synchronize this data with
team leaders
• Surveying: Never fail to get doctors’
attention with eye-catching surveys
that can be filled out in seconds.

13. Mobile for Business Intelligence
Use Oracle Business Indicators to Deliver visually rich mobile dashboards
access and business intelligence to iPhone
secure, realtime, financial, HR, su with Roambi Visualizer.
pply chain and CRM analysis.

14. Mobile for Security
• Mobile Iron lets users quickly connect to
their corporate network, test local
connection speeds and report
connectivity problems to IT. • Cisco AnyConnect provides reliable
• Platform also lets the enterprise enforce and easy-to-deploy encrypted network
their mobile data policies connectivity from your iPhone.

15. Mobile for Cloud Storage
Sync and share files wherever you With SugarSync, employees can
go with Dropbox. access all their data from all of
their computers from anywhere.

16. Mobile for Collaboration
Share ideas, get answers, and stay With WebEx Meeting Center,
connected with colleagues through participate in online meetings
multiple communication feeds in your from wherever you are.
company’s Yammer network via
iPhone.

17. Thank you!
www.pozitron.com
Email: info@pozitron.com
Twitter: @Pozitron_Mobile, @isbecer