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Top 8 Enterprise Mobility Trends 2015


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How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?

Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by ‎looking specifically at enterprise mobility trends based on insights from customers, research and more.

Published in: Mobile
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Top 8 Enterprise Mobility Trends 2015

  1. 1. Top 8 Enterprise Mobility Trends 2015
  2. 2. 1. Mobility is Transforming The Enterprise The Internet transformed the way we communicate, acquire and engage with customers and how we buy and sell products and services. Mobility services are having an even bigger impact giving employees and customers the freedom to spend more time performing their work and less time on administration at their desk. This has the potential of changing every organisation and so far we’ve only scratched the surface of what’s possible. Sales, customer service, production, inspections, security, sensors, transportation, and operations - every area is changing and some changes are truly disruptive. “Enterprise mobility is the manifestation of a much broader shift to new systems of engagement.” Forrester, 2015
  3. 3. What this means for you Start by understanding the needs, opportunities and current status: Identify the roles / personas that could leverage mobility services Interview these roles / key stakeholders about their problems / challenges, opportunities with mobility services and what they want Analyse usage data from current mobility services to understand what works and doesn’t work Perform a use case analysis to identify opportunities that your staff may not have identified themselves Once you know what your employees’ and customers’ needs are, prioritise based on opportunity (revenue and cost savings), complexity and cost and develop a roadmap. Relevant work carried out for clients include 3M, London Heatrow Airport and Warburtons. Prioritise based on opportunity, complexity and cost when developing a roadmap
  4. 4. 2. Application Management We’ve talked about this for over a year but mobility managed services are now finally starting to change. It’s no longer a question of company owned devices vs. BYOD. With employees wanting to upgrade to the latest iOS and Android devices and wearables every 12 months for personal and work use it’s impossible for companies to keep up with the device upgrade cycles and BYOD becomes inevitable. Challenges also include employees using company devices for private matters and private devices for business, which causes big privacy concerns. The most important thing is secure management of the applications and content.
  5. 5. What this means for you Devices need management and applications need security but this doesn’t mean they need to work together and cannot be separated. Organisations should re-evaluate their needs for management of confidential and private data based on requirements and needs. Rethink the concept of BYOD and focus on securing company data and maybe it won’t be as complex anymore. Rethink the concept of BYOD
  6. 6. 3. Web Apps, Hybrid and Native Apps In 2014 enterprises spent 39% of time on native, 30% on hybrid and 31% on mobile web apps.* Forrester, Gartner and other analysts all spoke about how mobile web and hybrid apps are taking over the enterprise space, but we’ve seen a growing demand for native apps. Organisations that are focusing on one or two platforms are specifically stating that they want a native experience to live up to employee and customer demand. Xamarin and possibly a couple of other cross-platform solutions can deliver this but at a cost that is usually higher than native development. Phonegap/Cordova, which is the basis for most hybrid apps including IBM Worklight and Oracle Mobile, is great for delivering cross-platform web apps but they are always a compromise in terms of user experience. *Source: CIO Strategic Marketing Services - “The Connected Enterprise: Keeping Pace with Mobile Development”
  7. 7. What this means for you It’s not an easy decision so try to make it as fact based as possible. Assess your needs in terms of functionality, user experience and performance. Then evaluate this versus the available technologies, skills that your internal team or development partner has (web vs. native iOS, Android and Windows developers) and the budget available for development and more importantly long-term maintenance. Relevant work carried out for clients include: Native 3M, Warburtons and US Coast Guard Hybrid Bookatable, Budgetplaces and Life-Link Make your decision based on needs vs. technologies, skills and budget
  8. 8. 4. (Big) Data is The Fizzle That Drives Success Good mobile services are useful, easy to use and fast. They get the work done. Great mobile services are powered by data to deliver a smart personalised experience and constantly monitor and collect data that can be used to improve the business and future versions of the app. This is the fizzle that will make your enterprise mobility service stand out. Great examples include Google Maps prediction of what you are searching for based on previous searches and content (e.g. a hotel booking).
  9. 9. What this means for you Gather insights on the use cases and identify what data could be used to enhance the service and the sources available to get it. If it’s not available through existing SOA / APIs then evaluate solutions such as Google Cloud Biq Query to easily build a data layer. Then evaluate what data / metrics are key to further improve the understanding of the user profile and needs to personalise and enhance the experience. Relevant work carried out for clients include Lexmark and a Global Manufacturing Company. Improve your service by personalising and enhancing the experience
  10. 10. 5. Tablets Replacing The Laptop With the phablet trend smartphones are becoming bigger and tablets are becoming smarter and faster with accessories such as keyboard and mouse becoming more common. In 2014 Microsoft also finally released Office for iOS and continued to improve the Surface, which means that both iPad and Surface are now a credible replacement for laptops for most people.
  11. 11. What this means for you It’s time to rethink how we see computers for work. Do we really need a smartphone, a tablet, a laptop and accessories to make the laptop into a desktop? Assess how you can reduce the number of devices that employees need at work and in the field. Maybe there are better solutions. Relevant work carried out for clients include pilots by BP, CEMEX and DMI. Do we really need three different devices to make the laptop into a desktop?
  12. 12. 6. Apple Continues to Dominate According to the latest research data, Apple continues to dominate the enterprise space in the US (69% of smartphones and 89% of tablets sold to enterprise in the US*) in particular albeit with a slightly lower market share in the rest of the world. Why is this? Because it’s the first choice when employees and customers have a say. The devices, user experience, service integration and apps for iOS are simply better than similar Android and Windows Phone devices. The main reason for choosing another OS is usually cost or technology preference by IT. Android, Windows Phone and Blackberry are constantly improving their hardware and software however and in some markets and segments one of these have a greater preference. *Source:
  13. 13. What this means for you Employees chose where they work and they also want to chose what mobile device they use. Apple devices may be more expensive but the employee satisfaction often outweighs this. Evaluate the total ROI including productivity, cost of training, maintenance and life span and don’t just look at capabilities and cost. Relevant work carried out for clients include: iOS only 3M, Bosch & Lomb, Novartis Android only Warburtons Windows Phone only US Coast Guard Employee satisfaction often outweighs a higher cost
  14. 14. 7. Security is A Barrier We often hear that the main barrier for mobile enabling enterprise services is security concerns. With mobile devices being used over open connections, devices getting lost, apps being installed on employee devices, constant hack attempts, the ability to reverse engineer code, the vulnerability of connected devices (IoT) and other security threats the organisations simply don’t think that the opportunities outweigh the risks yet.
  15. 15. What this means for you Security is and should be a concern but there are plenty of great solutions that provide security equal to, or better than, existing PC web solutions. Therefore this shouldn’t be a barrier anymore. However, this is complex due to the large number of platforms and type of services available. We work with Mocana, Fixmo, Mobile Iron, Airwatch, Good, CA, MyMobileSecurity and plenty of others and each one have their use case and pros and cons. Start by defining your needs and then have an expert assess and recommend the best solution for you. Don’t accept no as an answer from your IT, security or legal team. Relevant work carried out for clients include Allergan, CEMEX and the US Government. Let an expert recommend the best solution for you and your company
  16. 16. 8. Mobile Cloud Platforms Over the past year a myriad of mobile cloud platforms launched by start-ups and established players. This includes companies such as Kinvey, Telerik, Kony, FeedHenry and KidoZen and solutions including IBM Worklight, Adobe Cloud and SAP Mobile Platform. The benefits are stated to include everything from faster development and deployment cycles, drag and drop app creation interfaces, multi-platform support, IoT backends and plug-ins to the major backend platforms (SAP, Oracle, Salesforce, JD Edwards, IBM WebSphere, etc.).
  17. 17. What this means for you Gartner and Forrester have provided several great reports worth reading. We’ve worked with most of them one or two times based on customer requirements and from our perspective none of these stand out, all of them lock customers in and often compromise the user experience. In addition to this they can turn out to be very expensive. Instead we believe Google, Amazon and Microsoft are driving the greatest innovation in this space and provide the most flexible and scalable solutions. First of all, think about why you need a mobile cloud platform at all. Maybe all you need is a good CMS and cloud-hosting provider to support your app. If your mobile service has heavy back-end integration, start by looking at the capabilities of your existing backend and the skills of your developers. Often the mobile cloud platforms add an extra layer in-between without adding any value. Also evaluate the capabilities of Google Cloud, Amazon Cloud and Microsoft Azure as they usually provide the greatest bang for your buck thanks to their scale. These alternatives provide the greatest bang for your buck thanks to their scale
  18. 18. 18 Stay Ahead in Mobile You can always find further reading and more valuable insights on our SlideShare channel. Do you want to stay one step ahead of your competition in 2015? Then make sure you also check out our Top 10 Mobile Trends for 2015 presentation by clicking the image above. For more information, contact us at
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