IBM Mobili First - IBM Business Connect QatarPut your business in motion


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IBM Mobili First - IBM Business Connect QatarPut your business in motion

  1. 1. Put your business in Motion: Become a Mobile Enterprise Girish Dhanakshirur STSM, Master Inventor, IBM Worklight Development
  2. 2. Five mobile trends with significant implications for the enterprise 1. Mobile is primary 91% of mobile users keep their device within arm’s reach 100% of the time 5. Mobile enables the Internet of Things Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 2. Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages 4. Mobile must create a continuous brand experience 90% of users use multiple screens as channels come together to create integrated experiences 3. Mobile is about transacting 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 Customers Employees Partners Citizens
  3. 3. 125+ patents for wireless inventions in 2012, bringing the total to 270 1H Emptoris Rivermine Telecom Expense Management 2012 IBM announced: IBM Mobile Foundation IBM Endpoint Manager Named leader in interactive design IBM acquired: Tealeaf CX Mobile 2H IBM announced: Managed Mobility and MAPM Services and IBM Security Access Manager for Cloud and Mobile IBM announced: IBM Mobile Development Lifecycle Solution IBM announced: IBM Connections Mobile IBM acquired: IBM Cast Iron 2013 1H IBM announced: IBM acquired: Urban Code DevOps Platform Expanding out mobile portfolio with new capabilities
  4. 4. Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&Design Services Cloud & Managed Services Devices Network Servers Development& IntegrationServices Management AnalyticsSecurity IBM MobileFirst Offering Portfolio
  5. 5. Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Strategy&DesignServices Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity IBM MobileFirst Offering Portfolio Application & Data Platform
  6. 6. IBM MobileFirst Platform offers:  Native, web, or hybrid app development  Tools to build & test high quality apps for many devices  Management, security, continuous delivery & distribution of apps  Easy connectivity to existing data & services for mobile usage  On-premises or managed service delivery For clients who need to:  Quickly develop and deploy high quality mobile apps across multiple platforms  Seamlessly connect rich mobile applications to enterprise data and services Key offerings:  IBM Worklight  IBM Rational Test Workbench  IBM Mobile Application Platform Management Services IBM MobileFirst Platform
  7. 7. Challenges Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team. Solution Implemented IBM Worklight software to support its mobile-application- development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed. Benefits  Able to develop mobile apps quickly and efficiently, supporting future business growth at a lower cost than its previous provider could offer.  Gained scalability to support higher data and user volumes once the mobile apps were deployed. “We utilize a hybrid/HTML5 approach to achieve our goals with Worklight using web technologies (HTML, Java Scripting, CSS) everywhere we can, and native code where we need to.” #1 US digital bank has shipped industry-leading mobile capabilities and has many more on the way
  8. 8. Scan & Certify Instrument Test IntegrateObtain Insight Manage Deploy Design & Develop The IBM mobile application development lifecycle
  9. 9. Objective #1: Enhance enterprise productivity  Enable anytime access to enterprise data and functions  Design for mobile: leverage sensors, context, and convenience to accelerate productivity  Leverage new form factors to optimize IT delivery for role-based needs of the workforce  Attract new millennial talent to the enterprise Product catalog and order tablet application for sales personnel
  10. 10. Objective #2: Transform processes for customer interaction Scan equipment at client sites Access administrative and technical information Find and fix location discrepancies … (logged at B, actually located at A) Call time-and-location aware support numbers, open support tickets, view SLA Ecommerce integration: View related products and special offers—place orders from smartphone View contract terms, technical and configuration details Example: Elmec IT equipment lease management
  11. 11. Objective #3: Extend the enterprise’s business network in new ways  Instant access to information (orders, customer history, etc.) provide a more seamless experience to the end customer when multiple parties participate in a business process  Provides new channels for 3rd party goods & services to surface to the end user [the “app store” analogy is everywhere!] Credit card provider aggregates offers from retail partners Offers are scoped by geo- location for “augmented reality” experience
  12. 12. Web Mobile Monolithic apps Many task-oriented apps Mouse & keyboard driven Multiple sensors driven (touch, camera, GPS, etc.) Least common denominator browser approach (1) Many different endpoint combinations (type, OS, screen sizes, etc.); user experience highly tailored to the device Centralized server execution De-centralized intelligent endpoints Centralized code distribution & controlled rollout (2) Loss of control over distribution (e.g., app stores) and environment (e.g., client OS versions) Trusted execution behind the firewall (3) Code runs in an environment outside of the enterprise’s control (consumers, BYOD) Always connected Many times offline or limited bandwidth Optimized remote load Optimized local responsiveness Static context Context (e.g., location, speed of travel) varies and is being exploited to create new experiences IT delivery for mobile: how it differs from the web
  13. 13. The platform & analytics portfolio provides a technology platform to meet these objectives by: Enabling business & IT to deliver a multi-channel experience (form factors, device types, and touch points) that is consistent, cost effective, and compelling Enabling the marketing, line-of-business, and customer support leaders to deeply understand the customer experience and improve it Facilitating skills transition so talent can be sourced cost effectively Providing an open technology approach to protect the enterprise from rapidly changing delivery models Protecting the enterprise from new forms of mobile risk Transforming an organization’s innovation process & operational capabilities for rapid, repeated mobile delivery
  14. 14. 15 Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen Aug 7, 2013 This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms “As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.”