1. GROW YOUR SMALL OR
MEDIUM BUSINESS WITH
SALESFORCE
Mark Abramowitz
Vice President Marketing, APAC
@markabramowitz

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including
any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans
of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers
and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to
expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.
Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal quarter ended July 31, 2012. This document and others are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon
features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.

3. Video

4. Our Mission
Cloud Computing Driver, Catalyst and Evangelist
Cloud Computing
Mainframe Client/Server
1960s 1980s Today

5. The Social Revolution
1960s 1970s 1980s 2010s
Mainframe Mini Client
Computing Computing Server Social
Computing 2000s Revolution
Mobile
1990s Computing
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x

6. Social Revolution: Business is Social
Adoption of Social Networking
70%
Companies Adopted Social
“ $1.3 Trillion in value can be unlocked
through social technologies.
”
2008 2009 2010 2011
201
2
Source: 2012 McKinsey Global Institute Study: “The Social Economy”

7. Social Revolution: Customer Conversations
Exploding
150M
conversations
per day
2009 2010 2011 2012
Sources: Twitter

8. How Do You Transform To Become a Social Business?
Your Customer
Cloud . Mobile . Social

9. Small & Medium Businesses Are Driving the Economy
50% 64%
Private Sector Jobs Generated in
Employees Past 15 Years
U.S. Department of Commerce, U.S. Small Business Administration, U.S. Census Bureau

10. But Small & Medium Businesses Face Unique
Challenges
Limited IT Disconnected Lack of Business
Resources Systems Insight
Business
Struggles

11. With Salesforce, Small & Medium Businesses Succeed
+57%
Better
Information
+34%
Increase
+25% Sales
Productivity
+30%
Increase Revenue
Win Rate Improvement
Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party.

12. Salesforce is Built For Small & Medium Businesses
Grow Connect with Bring Everyone
in the Cloud Your Customers Together
Cloud Social Mobile

13. The Cloud is Democratic
Rapid
No Hardware Automatic Unlimited Flexibility
Deploymen
No Software Upgrades Scalability to Extend
t

14. Grow Connect with Bring Everyone
in the Cloud Your Customers Together
Cloud Social Mobile

15. Connect Socially with the World’s #1 Sales Application
Acquire & Manage Access Information Collaborate
Customers Anywhere Internally & Externally
Accts & Leads & Forecasting &
Workflow Mobile Partners Collaboration AppExchang
Contacts Opportunities Analytics e
Salesforce Platform

16. Business is Social with Chatter
Connect Employees Find Collaborate With
to Work Processes Information Faster Customers & Partners
Salesforce Platform

17. Grow Connect with Bring Everyone
in the Cloud Your Customers Together
Cloud Social Mobile

18. Simple to Extend on the World’s #1 Platform
Complete Mobile Trusted
Force.com Heroku
Employee Customer
Collaboration Touch Security AppExchange
Apps Apps
Salesforce Platform

19. Grow Connect with Bring Everyone
in the Cloud Your Customers Together
Cloud Social Mobile

20. Businesses of All Sizes Succeed with Salesforce

21. Thank You