Mobile is really a mandatory transformation today – successful enterprises must be mobile Customers are mobile (cite 10 billion devices proof point) - they expect and demand it. Line of Business are responding to that and looking at mobile to drive differentiation and to drive brand – CIOs recognized how important it is (cite 61% proof point) Mobile has proven value (cite 45% proof point). References 10 billion devices connected by 2020: Economist: http://www.economist.com/blogs/dailychart/2011/10/personal-technology (stats from Morgan Stanley) 61% of CIOs put mobile technologies as priority investment http://www.gartner.com/it/page.jsp?id=1897514 Gartner expects mobile technologies to be the #2 priority for CIOs in 2012 with 61% of survey participants planning to improve their mobile capabilities over the next 3 years. http://www.gartner.com/it/page.jsp?id=1897514 Increase productivity by 45% (1) Aberdeen Survey: ipadcto.com/2011/01/05/survey-mobile-apps-increase-enterprise-performance-and-productivity-advantages-top-three-mobile-app-strategies-gain-momentum/
The mobile space presents large and varied opportunities for our customers including the business-to-enterprise benefits to an organization of increasing worker productivity, improving processing times, and efficiencies gained through extending existing applications to mobile workers, partners and customers. In addition, mobile offers opportunities in the business-to-consumer or B2C space with benefits such as improved customer satisfaction, opportunities to deepen customer engagement and drive increased sales and levels of customer service allowing them to differentiate themselves.
Mobile is fundamentally changing industries and the way they interact with the marketplace. Cite industry examples applicable to your geography.
While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face. So what ’s different about the mobile lifecycle? It’s not simple to Engage with anyone especially if they own and control their own device (cite 200 million BYOD proof point) Extend to anything – think about the volume of different types of smart mobile device platforms out there – not to mention other types of instrumented machines. Execute real business anywhere – f ull business transactions need to be enabled with low latency request/response characteristics 24x7 from anywhere in the world at anytime. If you look at the top mobile adoption concerns you see Security of the transaction and data Cost of development across the fragmented landscape Integration to back-end systems and the cloud The app development lifecycle is more complicated. In addition to being faster and more iterative, you have to deal with multiple device platforms and development styles. You have to securely integrate into back-end enterprise services and cloud and be ready to scale appropriately – even when demand occurs in less predictable patterns. On top of all that you have unique mobile requirements like a user interface that has significant restrictions in terms of real-estate. You also need to figure out how to protect your confidential information and the privacy of the participants – all while you are enabling connection through devices owned privately by the participants themselves and not controlled by the enterprise. You also have to figure out how to manage all the elements effectively from the device to the back-end platform. Reference: 200 million employees BYOD: Forrester http://www.simply-communicate.com/news/simply-news/forrester-predicts-big-rise-smartphone-use-over-next-four-years
In today’s mobile world enterprises are transforming the way they interact with their customers, partners and employees by implementing mobile strategies. They have a new set of initiatives to: Build, connect , and run a growing portfolio of mobile apps for customers, partners and employees Manage and secure mobile applications and data on a variety of mobile devices and operating systems Extend and transform the business to yield new opportunities and business models while extending existing business capabilities to mobile employees, customers, and partners IBM’s strategy directly addresses this set of initiative, enabling our clients to deliver a comprehensive set of solutions to meet their customer's mobile demands and seize the opportunities that the mobile world provides while reducing cost and complexity.
Each of these initiative has a some key capabilities that must be delivered (cite the ones listed).
Here are a few examples of how our customers are addressing these initiatives: Background on customer examples: ING Direct Canada Here we have an example of how a leading financial institution is reaching mobile banking customers with IBM software and services. ING Direct Canada launched a mobile banking application and a mobile banking website based on WebSphere Application Server. In doing so the bank was quickly able to build and operate the application that runs on iPhone, iPad and BlackBerry, providing mobile access to key banking features for ING Direct customers. IBM GBS worked with ING Direct on this project. The solution extends the ING DIRECT Canada transactional Web infrastructure based on IBM WebSphere Application Server IBM Rational Application Developer 7.5 and Rational Software Architect 7.5 See the ComputerWorld article for more background http://www.computerworld.com/s/article/9178145/ING_Direct_praises_IBM_s_Websphere_for_role_in_its_mobile_banking_app Concord Hospital Concord Hospital is a long-time BigFix / Endpoint Manager customer who has deployed nearly every solution we offer, actively participated in customer advisory councils, and Beta programs. They have used Endpoint Manager on desktops, servers, laptops, and mobile hospital computers. They are currently Beta testing our mobile OS offering, but of course have not bought it at this time, though they have been highly complimentary of the solution. Wimbledon IBM and Wimbledon are creating an increasingly reliable, secure and responsive infrastructure to keep pace with a global, grand slam tournament and help to provide a firm foundation for innovation. New developments include the IBM Seer with Video, an augmented reality phone application which acts as an onsite, realtime guide and interactive map for Wimbledon and allows users to take live feeds from BBC and other cameras; an iPhone Wimbledon App which transforms how fans keep up with the action; and IBM Seer Aggregator, which enables fans to receive Wimbledon tweets direct to java-enabled phones from a variety of sources including players, commentators and a team of IBM scouts at the event. Solution Components: IBM Global Business Services: Strategy and Change Services; Application Innovation Services IBM Global Technology Services: Integrated Technology Services IBM WebSphere Application Server; WebSphere Message Broker; WebSphere Portal IBM DB2 Universal Database IBM Storage Area Network
Now I’d like to give you a little deeper look into how you can extend and transform your business to open up new opportunities through mobile.
Clients are looking to deliver real business results (cite elements of top half of chart) and provide important mobile capabilities (cite elements of bottom half of chart)
Mobile can help organizations become a social business – an organization that applies social networking tools and culture to business roles and processes . When people can apply expertise and insights—wherever they are working—they can improve and accelerate results that have real business impact . In customer care. In product innovation. And in making the workforce more responsive and effective. IBM provides a strong portfolio of mobile solutions for social business and analytics. People can use online presence information to see who's available for collaboration right now and use the capabilities that best fit the situation: Push email, calendar, contacts – with IBM Lotus Notes ® Traveler and IBM SmartCloud TM offerings) Presence, IM chat and telephony – with IBM Sametime ® software Online meetings – with IBM Sametime or via IBM SmartCloud offerings Social software for access to your professional network – with IBM Connections software View business documents – with IBM Lotus ® Symphony TM Viewers Business analytics – IBM Cognos ® mobile software Multi-channel web site – IBM WebSphere ® Portal solutions IBM software includes device-appropriate interfaces to the leading smartphones and tablets -- including devices from Apple, Google Android, RIM BlackBerry and Nokia. Please visit ibm.com/socialtogo for more information.
Today’s business are embracing mobile as way to improve engagement with customer, employees, and partners. Mobile improves access to commerce information and processes, enabling a businesses to be more responsiveness to customer needs as well as in managing critical operational processes. Smarter Commerce embraces and integrates mobile across the buy, market, sell, and service processes. Our solutions, such as Sterling Store Associate Mobile, empower retail store employees with mobile access to inventory and ordering information and processes to better handle customer interactions within a store. Our WebSphere Commerce platform has extensive mobile capabilities across multiple mobile devices, both smartphones and tablets, to enable consumers to shop anywhere, anytime and enhance their shopping experience with capabilities such as access to social reviews and bar-code scanning to simplify browsing and buying. The mobile marketing capabilities of WebSphere Commerce fully embrace location-based services to pinpoint personalized offers and messages to customers based on their location. And the mobile and social analytics capabilities of Coremetrics and Tealeaf enable businesses to listen to and truly understand consumer behavior across mobile and social channels and use this information to continuously refine the customer experience.
There are sessions that dig deeper into capabilities for the other two client initiatives, but let me mention one exciting new announcement in this space.
Here is a key announcement - IBM Mobile Foundation v5.0 At it’s core is IBM Worklight – a company we acquired in January. It has all the great features for what goes on the device, what goes on the server. Management, security. Everything there, plus we’ve added some additional things. Previously it supported a number of operating systems – it supports more now. It supports AIX and if you are mainframe based, IBM Worklight mobile application development will support your mainframe under Red Hat enterprise Linux as well For integration of your mobile apps to the cloud and backend applications like SAP – we are including IBM WebSphere Cast Iron. And for enterprise use where you have employees BYOD. You have to manage and secure these devices. This is what IBM endpoint manager for mobile devices is for. We’ll learn more about this exciting new announcement in the Build & Connect and Manage & Secure sessions.
IBM Worklight is a key part of the full lifecycle of solutions from IBM around mobile app delivery (gives you a chance to talk to some of the rational solutions – see charts in backup)
File Name Here.ppt File Name Here.ppt File Name Here.ppt WEBSPHERE CAST IRON CLOUD INTEGRATION To cut costs, drive productivity, and provide new capabilities quickly, companies are turning to cloud computing to meet business needs. Cloud computing is a new consumption and delivery model providing applica- tions, data, and IT resources to users as services delivered over the network. Cloud applications are delivered as a service known as Soft- ware as a Service (SaaS). SaaS applications can help reduce IT costs by reducing the resources required for application deployment and increas- ing the productivity of business users by making applications available at the time of need. Because Cloud applications (from service provid- ers) have a pricing structure that reduces budgetary issues, there is less delay in new application procurement. As the popularity of SaaS and cloud applications grows, department-level solutions for reducing cost and increasing the effectiveness of specific employee teams face hurdles to grow these solutions, while supporting the wider enterprise. On a daily basis, users require access to various systems and applications that are critical to doing their job. These ap- plications may include cloud applications and on-premise systems and ap- plications. It is critical that these applications and systems are integrated and function seamlessly, providing each user with the latest information. Many companies have a hybrid world of cloud and on-premise applications making integration critical. WebSphere Cast Iron Cloud integration delivers a purpose-built, easy-to-use integration solution designed for simplified deployment to deliver the capabilities needed for cloud and on-premise application integration. Designed to reduce installation and configuration time, WebSphere Cast Iron Cloud integrationhelps you rapidly connect SaaS and on-premise applications or any hybrid environment in between. What sets WebSphere Cast Iron Cloud integration apart from other solution in the market is that it is rapid, simple and flexible. Rapid, empowering your organization to connect applications in just days, simple, with a user-friendly, wizard-based interface to allow jr IT staff to perform complex integration projects, and flexible, offering this functionality as an appliance, a virtual instance or completely in a multi-tenant cloud service. WebSphere Cast Iron Cloud integration can be purchased or licensed through term.
IBM Endpoint Manager for Mobile, an extension to the BigFix family of device management solutions was recently released. A single infrastructure to manage any type of device but can enable administrators to handle the uniqueness of mobile devices.
We’ve just touched briefly on a very few of the areas IBM can help you “go mobile.” IBM offers a comprehensive portfolio of capabilities to help you truly deliver and end-to-end mobile solution for your employees, partners and customers.
<< Note that this slide is a build >> And IBM has services that can help you deliver your mobile capabilities as well. This slide illustrates the breadth of IBM’s mobile services solution portfolio. IBM can help customers with the entire life cycle of managing mobile devices starting with an on-site environment assessment and including help with procurement and break and fix support of devices, to mobile middleware install, end-user support, and implementation and management of a mobile device management solution. In the middle is the hosted mobile device security solution. On the bottom is IBM’s security-rich connectivity offering, where we can help you design the networking and implement Juniper virtual private networks (VPNs) from our integrated communication services team.
Getting mobile right has some important critical success factors. Mobile implementations must be: Open: standards-based and future ready Governed: proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure Integral: business processes and systems are completely integrated from the mobile access points to the back-end systems IBM is uniquely able to deliver on these critical success factors with a full end-to-end set of product and services capabilities.
Author Note: Mandatory Rational closing slide (includes appropriate legal disclaimer). Graphic is available in English only.
We always want to be testing. Stub interfacing components out that are unavailable at the time and then re-introduce them when they are available. Continuous integration testing at a “system” level. When new components are introduced the automated test suite scan be run as regression tests. Thereby controlling the risk of extra functionality being deployed into the test environment by having mitigated the risk through earlier testing against stubs. This is an incremental and iterative approach to integration testing.
PCTY 2012, How Mobile changes the World v. Christian Cagnol
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Please note:• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.• Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.• Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 3
Mobile is a mandatory transformation 10 Billion devices by 2020 61% of CIOs put mobile as priority 45% increased productivity with mobile apps 4
With enormous opportunities Business to Enterprise Business to Consumer• Increase worker productivity • Improve customer satisfaction• Improved claims processing • Deeper customer engagement and loyalty• Increase revenue with sales engagements • Drive increased sales through• Extend existing applications to mobile Personalized offers workers and customers • Customer service• Reducing fuel, gas, or fleet maintenance • Competitive differentiator costs where relevant • Improve brand perception• Increase employee and business partner • Deeper insight into customer buying responsiveness and decision making speed behavior for up sell and cross sell• Resolve internal IT issues faster • Improve in store experience with mobile• Reduce personnel cost (utilizing personal concierge services devices instead of corporate devices) 5
Fundamentally changing industries Retail Financial Services Distribution Mobile banking will be the most widely used banking channel by 2020, if not sooner Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010 6
But also with some unique challengesHow do you quickly:• Engage with anyone, customers, partners or employees, no matter who owns the device• Extend to anything, from instrumented machines to a broad spectrum of smart devices• Execute business anywhere, with ubiquitous, trusted and secure transactions Top Mobile Adoption Concerns: 2. Security/privacy (53%) 3. Cost of developing for multiple 200 Million mobile platforms (52%) employees BYOD 4. Integrating cloud services to (bring your own devices) mobile devices (51%) Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang =en 7
IBM strategy addresses client mobile initiativesExtend & Transform Build & ConnectExtend existing business Build mobile applicationscapabilities to mobile devices Connect to, and runTransform the business by backend systems in supportcreating new opportunities of mobile Manage & Secure Manage mobile devices and applications Secure my mobile business 8
Providing leadership in required capabilitiesExtend & Transform Build & ConnectKey Capabilities Key Capabilities• Strategy and planning • Mobile web, hybrid and native• Mobile-enabled solutions app development including analytics, commerce, • Enterprise data, service, and and social business application integration• Implementation and hosting • Enterprise wireless networking Manage & Secure Key Capabilities • Mobile lifecycle management • Device analytics and control • Secure network communications & management 9
Helping achieve mobile business resultsExtend & Transform Build & Connect *ING Canada Manage & Secure Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection 10
A deeper look at Extend & Transform capabilitiesExtend & Transform Build & Connect Manage & Secure 11
That solves current client needs Workforce Product and Customer Care Optimization Service Innovation and Insights Extending business Improve operational Differentiate the Enable new to mobile efficiencies and customer services and customers and reduce costs experience business models workforce Social User Location Mobile Social Mobile 3rd Party MobilityCollaboration Notification Services Payments Commerce Services 12
Mobile in social business removes barriers to allow people to applyexpertise and insights to improve and accelerate resultsExtend and Transform• IBM provides a comprehensive portfolio of mobile solutions for social business and analytics • Push email, calendar, contacts • Presence, IM chat and telephony • Online meetings • Social software for access to your professional network • Business document viewer • Business analytics • Multi-channel web site• Device appropriate interfaces for the leading mobile devices - smartphones and tablets • Apple®, Google Android, Research In Motion® BlackBerry®, Nokia• Visit www.ibm.com/socialtogo 13
Smarter Commerce embraces mobile to improveengagement with customers, employees, and partnersExtend and Transform Smarter Commerce integrates mobile across the commerce lifecycle Empower employees with Enhance shopping Extend marketing Refine the customer mobile access to with mobile with mobile- experience bycritical commerce enablement and enabled location- analyzing mobile processes mobile services based offers usage patterns 14
A quick look at the broader capabilitiesExtend & Transform Build & Connect Manage & Secure 15
Introducing the IBM Mobile Foundation Includes: IBM Mobile Foundation V5.0 • IBM Worklight V5.0 • IBM WebSphere Cast Iron • IBM Endpoint Manager for Mobile Devices Plus New Services Offering: • IBM Software Services for Mobile Foundation Build, connect, manage and secure your mobile enterprise 16
18 With back-end integration, middleware & management IBM Worklight V5.0 Flexible development, back-end integration and ongoing management of rich, cross- platform mobile apps using standards-based technologies and tools Mobile-optimized middleware delivering an enterprise-grade services layer that meets the needs of mobile employees and customers Key capabilities: Open approach to 3rd-party integration Strong authentication framework Fast and cost-effective Encrypted offline availability development, integration and Enterprise back-end connectivity management of rich, cross- platform mobile applications Unified push notifications Data collection for analytics Direct updates and remote disablement Packaged runtime skins 18
IBM lifecycle solution for mobile app delivery Requirements Management Rational Requirements Composer Quality Software Change & Management Configuration Management Application Development Rational Quality Manager Rational Team Concert IBM Worklight + integrations Back-end Testing Virtualization Build & Deploy Green Hat Management Rational Team Concert 19
20 Rapid, simple & flexible connectivity for mobile apps WebSphere Cast Iron Hypervisor Edition Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80% Bidirectional connectivity and business logic to increase data quality and streamline business processes Centralized monitoring for all connectivity projects Simple and flexible integration Simple and flexible, user-friendly, wizard- based, “configuration, not coding” for all connectivity projects, architecture provides best-practices and allowing you to rapidly enable repeatable mobile integration integrate SaaS and back-end project success systems with mobile apps 20
Device Management & Security IBM Endpoint Manager for MobileDelivers device security by providing visibility of the devices connected to the enterprise, andsupports core capabilities such as device lock, selective wipe and jailbreak detection. A highly-scalable, unified solution across platforms, device types, and IT functions providing:• Near-instant deployment of new features and analytics reports in • Advanced mobile device to customer’s environments management capabilities for• A unified systems and security management solution for all iOS, Android, Symbian, and enterprise devices Windows Phone• Platform to extend integrations with Service Desk, CMDB, SIEM, • Unified management approach and other information-gathering systems to mobile devices capable of automatically enabling VPN access based on security compliance • Security threat detection and automated remediation • Will be used internally, extending IBM’s existing 500,000 device endpoint management deployment 21
The core of a broad mobile portfolio from IBMExtend & Transform Build & Connect• Strategy and planning services • Development and testing of mobile apps• Mobile-enabled solutions including (native, hybrid, analytics, commerce, and social web/HTML5/Dojo/Sencha/jQuery) business • Traceability and collaboration across• Implementation and hosting requirements, code and testing services• Pre-built analytics, commerce, and • Tools for Mobile Software Development social business apps Lifecycle (SDLC)• IBM Interactive user interface • Large shared codebase across multiple design services devices and environments• Physical device management • Integrated device SDKs services • Runtime skinning for apps • Enhanced connections to enterprise data and apps • Integration with device capabilities • Packaging and publishing mobile apps Manage & Secure for app stores and marketplaces • Unified push notification framework • Device analytics and control • Mobile security & Access • Aggregated user statistics and event • Mobile environment analytics management reporting for monitoring and analytics • Endpoint & data protection • Mobile security intelligence • Secure network communications & management • Private app stores and Catalogs • Mobile lifecycle management • Device inventory & policy • management Provisioning & configuration management • Encrypted local device data storage 22
Complementary IBM services solutionsmanagement Mobile Enterprise Services Lifecycle Mobile On-premise mobile device management device Mobile middleware install and management management Device procurement, break and fix, end-user support Hosted Mobile Device Security ManagementEndpointSecurity IBM Security Anti-virus, anti-spyware, device policy settings Services Policy management and user compliance monitoring Cloud-based management system Mobility and Wireless ServicesNetworking Wireless Design & deployment of enterprise wireless networks Enhanced wireless network security Real-time location & event-driven notification services Application servers corporate Intranet 23
IBM Mobile: Delivering mobile criticalsuccess factors standards-based and future ready proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure business processes and systems are completely integrated from the mobile access points to the back-end systems 24
Integration testing with test virtualizationGreen Hat • Test Virtualization is an enabler for Actual Service/App continuous Integration Testing • Services, applications, systems are Virtual Service/App introduced into the continuous integration cycle in a prioritized, controlled fashion. Incremental Integration Testing 28
Worklight build engine integrationRational Team Concert Mobile devices & emulators Studio Team Concert Client DeveloperRTC build engine andWorklight mobile build Team Build SCMutility provide a controlled repositorybuild environment for of appsmobile apps – both nativeand hybrid executables, sources logfiles Builder RIM Android iOS App stores SDK SDK SDK Mobile build server farm 29