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PCTY 2012, How Mobile changes the World v. Christian Cagnol


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Præsentation fra PCTY v. Christian Cagnol

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PCTY 2012, How Mobile changes the World v. Christian Cagnol

  1. 1. How Mobile changes theWorldIBM Mobile StrategyOptimizing the World’s Infrastructure[May 22nd, 2012 Copenhagen]© 2012 IBM Corporation
  2. 2. Speaker instructions• IBM speakers, IF you make any reference to product/services content that won’t be announced until after your PCTY 2012 event concludes, you must include the disclaimer language (on slide 2 here) verbatim. The disclaimer language must be on the second slide in your presentation and is in addition to the “Acknowledgements, disclaimers and trademarks” page which is to be included in all presentations (slide 7 here).• IBM speakers, you must include the “Acknowledgements, disclaimers and trademarks” page (slide 7 here) at the end of your presentation. IF you are speaking with a customer or Business Partner, you MUST use the disclaimer slide. 2
  3. 3. Please note:• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.• Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.• Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 3
  4. 4. Mobile is a mandatory transformation 10 Billion devices by 2020 61% of CIOs put mobile as priority 45% increased productivity with mobile apps 4
  5. 5. With enormous opportunities Business to Enterprise Business to Consumer• Increase worker productivity • Improve customer satisfaction• Improved claims processing • Deeper customer engagement and loyalty• Increase revenue with sales engagements • Drive increased sales through• Extend existing applications to mobile Personalized offers workers and customers • Customer service• Reducing fuel, gas, or fleet maintenance • Competitive differentiator costs where relevant • Improve brand perception• Increase employee and business partner • Deeper insight into customer buying responsiveness and decision making speed behavior for up sell and cross sell• Resolve internal IT issues faster • Improve in store experience with mobile• Reduce personnel cost (utilizing personal concierge services devices instead of corporate devices) 5
  6. 6. Fundamentally changing industries Retail Financial Services Distribution Mobile banking will be the most widely used banking channel by 2020, if not sooner Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010 6
  7. 7. But also with some unique challengesHow do you quickly:• Engage with anyone, customers, partners or employees, no matter who owns the device• Extend to anything, from instrumented machines to a broad spectrum of smart devices• Execute business anywhere, with ubiquitous, trusted and secure transactions Top Mobile Adoption Concerns: 2. Security/privacy (53%) 3. Cost of developing for multiple 200 Million mobile platforms (52%) employees BYOD 4. Integrating cloud services to (bring your own devices) mobile devices (51%) Source: 2011 IBM Tech Trends Report =en 7
  8. 8. IBM strategy addresses client mobile initiativesExtend & Transform Build & ConnectExtend existing business Build mobile applicationscapabilities to mobile devices Connect to, and runTransform the business by backend systems in supportcreating new opportunities of mobile Manage & Secure Manage mobile devices and applications Secure my mobile business 8
  9. 9. Providing leadership in required capabilitiesExtend & Transform Build & ConnectKey Capabilities Key Capabilities• Strategy and planning • Mobile web, hybrid and native• Mobile-enabled solutions app development including analytics, commerce, • Enterprise data, service, and and social business application integration• Implementation and hosting • Enterprise wireless networking Manage & Secure Key Capabilities • Mobile lifecycle management • Device analytics and control • Secure network communications & management 9
  10. 10. Helping achieve mobile business resultsExtend & Transform Build & Connect *ING Canada Manage & Secure Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection 10
  11. 11. A deeper look at Extend & Transform capabilitiesExtend & Transform Build & Connect Manage & Secure 11
  12. 12. That solves current client needs Workforce Product and Customer Care Optimization Service Innovation and Insights Extending business Improve operational Differentiate the Enable new to mobile efficiencies and customer services and customers and reduce costs experience business models workforce Social User Location Mobile Social Mobile 3rd Party MobilityCollaboration Notification Services Payments Commerce Services 12
  13. 13. Mobile in social business removes barriers to allow people to applyexpertise and insights to improve and accelerate resultsExtend and Transform• IBM provides a comprehensive portfolio of mobile solutions for social business and analytics • Push email, calendar, contacts • Presence, IM chat and telephony • Online meetings • Social software for access to your professional network • Business document viewer • Business analytics • Multi-channel web site• Device appropriate interfaces for the leading mobile devices - smartphones and tablets • Apple®, Google Android, Research In Motion® BlackBerry®, Nokia• Visit 13
  14. 14. Smarter Commerce embraces mobile to improveengagement with customers, employees, and partnersExtend and Transform Smarter Commerce integrates mobile across the commerce lifecycle Empower employees with Enhance shopping Extend marketing Refine the customer mobile access to with mobile with mobile- experience bycritical commerce enablement and enabled location- analyzing mobile processes mobile services based offers usage patterns 14
  15. 15. A quick look at the broader capabilitiesExtend & Transform Build & Connect Manage & Secure 15
  16. 16. Introducing the IBM Mobile Foundation Includes: IBM Mobile Foundation V5.0 • IBM Worklight V5.0 • IBM WebSphere Cast Iron • IBM Endpoint Manager for Mobile Devices Plus New Services Offering: • IBM Software Services for Mobile Foundation Build, connect, manage and secure your mobile enterprise 16
  17. 17. Open, cost-effective, cross-platform appdevelopmentIBM Worklight V5.0App development using App delivery in variety of Compatible with prominentnative and/or familiar web forms: HTML5 libraries and tools:technologies: • Mobile Web app• HTML5 • Hybrid app • Native• CSS3• JavaScript 17
  18. 18. 18 With back-end integration, middleware & management IBM Worklight V5.0  Flexible development, back-end integration and ongoing management of rich, cross- platform mobile apps using standards-based technologies and tools  Mobile-optimized middleware delivering an enterprise-grade services layer that meets the needs of mobile employees and customers  Key capabilities:  Open approach to 3rd-party integration  Strong authentication framework Fast and cost-effective  Encrypted offline availability development, integration and  Enterprise back-end connectivity management of rich, cross- platform mobile applications  Unified push notifications  Data collection for analytics  Direct updates and remote disablement  Packaged runtime skins 18
  19. 19. IBM lifecycle solution for mobile app delivery Requirements Management Rational Requirements Composer Quality Software Change & Management Configuration Management Application Development Rational Quality Manager Rational Team Concert IBM Worklight + integrations Back-end Testing Virtualization Build & Deploy Green Hat Management Rational Team Concert 19
  20. 20. 20 Rapid, simple & flexible connectivity for mobile apps WebSphere Cast Iron Hypervisor Edition  Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%  Bidirectional connectivity and business logic to increase data quality and streamline business processes  Centralized monitoring for all connectivity projects Simple and flexible integration  Simple and flexible, user-friendly, wizard- based, “configuration, not coding” for all connectivity projects, architecture provides best-practices and allowing you to rapidly enable repeatable mobile integration integrate SaaS and back-end project success systems with mobile apps 20
  21. 21. Device Management & Security IBM Endpoint Manager for MobileDelivers device security by providing visibility of the devices connected to the enterprise, andsupports core capabilities such as device lock, selective wipe and jailbreak detection. A highly-scalable, unified solution across platforms, device types, and IT functions providing:• Near-instant deployment of new features and analytics reports in • Advanced mobile device to customer’s environments management capabilities for• A unified systems and security management solution for all iOS, Android, Symbian, and enterprise devices Windows Phone• Platform to extend integrations with Service Desk, CMDB, SIEM, • Unified management approach and other information-gathering systems to mobile devices capable of automatically enabling VPN access based on security compliance • Security threat detection and automated remediation • Will be used internally, extending IBM’s existing 500,000 device endpoint management deployment 21
  22. 22. The core of a broad mobile portfolio from IBMExtend & Transform Build & Connect• Strategy and planning services • Development and testing of mobile apps• Mobile-enabled solutions including (native, hybrid, analytics, commerce, and social web/HTML5/Dojo/Sencha/jQuery) business • Traceability and collaboration across• Implementation and hosting requirements, code and testing services• Pre-built analytics, commerce, and • Tools for Mobile Software Development social business apps Lifecycle (SDLC)• IBM Interactive user interface • Large shared codebase across multiple design services devices and environments• Physical device management • Integrated device SDKs services • Runtime skinning for apps • Enhanced connections to enterprise data and apps • Integration with device capabilities • Packaging and publishing mobile apps Manage & Secure for app stores and marketplaces • Unified push notification framework • Device analytics and control • Mobile security & Access • Aggregated user statistics and event • Mobile environment analytics management reporting for monitoring and analytics • Endpoint & data protection • Mobile security intelligence • Secure network communications & management • Private app stores and Catalogs • Mobile lifecycle management • Device inventory & policy • management Provisioning & configuration management • Encrypted local device data storage 22
  23. 23. Complementary IBM services solutionsmanagement Mobile Enterprise Services Lifecycle Mobile  On-premise mobile device management device  Mobile middleware install and management management  Device procurement, break and fix, end-user support Hosted Mobile Device Security ManagementEndpointSecurity IBM Security  Anti-virus, anti-spyware, device policy settings Services  Policy management and user compliance monitoring  Cloud-based management system Mobility and Wireless ServicesNetworking Wireless  Design & deployment of enterprise wireless networks  Enhanced wireless network security  Real-time location & event-driven notification services Application servers corporate Intranet 23
  24. 24. IBM Mobile: Delivering mobile criticalsuccess factors standards-based and future ready proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure business processes and systems are completely integrated from the mobile access points to the back-end systems 24
  25. 25. © Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall havethe effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBMsoftware. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilitiesreferenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or featureavailability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business MachinesCorporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 25
  26. 26. BACKUP 26
  27. 27. Mobile app storyboardingRational Requirements Composer Rough UI layout & app flow 27
  28. 28. Integration testing with test virtualizationGreen Hat • Test Virtualization is an enabler for Actual Service/App continuous Integration Testing • Services, applications, systems are Virtual Service/App introduced into the continuous integration cycle in a prioritized, controlled fashion. Incremental Integration Testing 28
  29. 29. Worklight build engine integrationRational Team Concert Mobile devices & emulators Studio Team Concert Client DeveloperRTC build engine andWorklight mobile build Team Build SCMutility provide a controlled repositorybuild environment for of appsmobile apps – both nativeand hybrid executables, sources logfiles Builder RIM Android iOS App stores SDK SDK SDK Mobile build server farm 29
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  33. 33. Acknowledgements, disclaimersand trademarks© Copyright IBM Corporation 2012. All rights reserved.The information contained in this publication is provided for informational purposes only. While efforts were made to verify thecompleteness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express orimplied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM withoutnotice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any othermaterials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representationsfrom IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBMsoftware.References in this publication to IBM products, programs or services do not imply that they will be made available in all countries inwhich IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s solediscretion based on market opportunities or other factors, and are not intended to be a commitment to future product or featureavailability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that anyactivities undertaken by you will result in any specific sales, revenue growth, savings or other results. All statements regarding IBMfuture direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.Information concerning non-IBM products and services was obtained from a supplier of those products and services. IBM has not testedthese products or services and cannot confirm the accuracy of performance, compatibility, or any other claims related to non-IBMproducts and services. Questions on the capabilities of non-IBM products and services should be addressed to the supplier of thoseproducts and services.All customer examples cited or described are presented as illustrations of the manner in which some customers have used IBM productsand the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer and willvary depending on individual customer configurations and conditions. Nothing contained in these materials is intended to, nor shall havethe effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operatingsystem or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography.IBM, the IBM logo,, Tivoli, the Tivoli logo, Tivoli Enterprise Console, Tivoli Storage Manager FastBack, and other IBM productsand services are trademarks or registered trademarks of International Business Machines Corporation in the United States, othercountries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademarksymbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information waspublished. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks isavailable on the Web at "Copyright and trademark information" at 33