Understand what your organization needs to build a Mobile Center of Excellence.

1. Enterprise Mobility Maturity Model
CHAIONE
Monday, January 21, 13

2. What is the ChaiONE Mobile Maturity Model?
The Maturity Model Value Proposition
How Is It Delivered?
AGENDA & INTRODUCTION
MOBILE MATURITY MODEL
Monday, January 21, 13

3. ChaiONE has created an enterprise mobility maturity framework that helps
companies implement a business case, roadmap and processes that
allow lines of business to execute mobile initiatives that increase revenue
through productivity gains and reduce cost and overhead through the
elimination of inefficiencies.
CHAIONE MOBILE MATURITY
Can Mobile Increase Revenue and Avoid Unecessary Cost/Risks?
Monday, January 21, 13

4. TWO LENSES TO UNLOCK YOUR
OPPORTUNITY
MOBILE
How do I build a scalable cost-
effective mobile strategy?
How can mobile add value to
my customer relationships?
Monday, January 21, 13

5. TWO LENSES TO UNLOCK YOUR
OPPORTUNITY
MOBILE
How do I build a scalable cost-
effective mobile strategy?
How can mobile add value to
my customer relationships?
Cost Control
Monday, January 21, 13

6. TWO LENSES TO UNLOCK YOUR
OPPORTUNITY
MOBILE
How do I build a scalable cost-
effective mobile strategy?
How can mobile add value to
my customer relationships?
Cost Control Increase revenue opportunities
Monday, January 21, 13

7. WHAT IS INVOLVED IN
THE MATURITY MODEL
COMPLETING
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13

8. WHAT IS INVOLVED IN
THE MATURITY MODEL
COMPLETING
FRAMEWORK
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13

9. WHAT IS INVOLVED IN
THE MATURITY MODEL
COMPLETING
FRAMEWORK PRINCIPLES
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13

10. WHAT IS INVOLVED IN
THE MATURITY MODEL
COMPLETING
FRAMEWORK PRINCIPLES DELIVERY
What To Do.... What To Measure... How to Execute...
Monday, January 21, 13

11. CHAIONE MOBILE MATURITY MODEL
THE FRAMEWORK
1: Pioneer 2: Awareness 3: Tactical 4: Enterprise 5: Engaged
At this level mobility is
visible but receives very
little focused attention
from executives
Mobile is considered
important and programs
emerge but there is little
correlation to customers,
partners and employee
needs
Repeatable process
emerges that allows a
mixed line of business
team to produce results
based on organizational
goals.
Mobile is a core piece of
the company’s strategy,
can be measured and is
an evolving competency.
Mobile is critical and its
being actively
embedded as a
competency. Process is
defined and confirmed
as a business standard.
People
Platforms
Customers
Technology
Process
Outsourced Mixed In-House
Single Platform Multiple Platforms All Platforms
Broadcast EngagedTransactional
Native Mixed Mobile Adaptive Architecture
Experimental Siloed Cross Functional Integrated Competency Driven
Monday, January 21, 13

12. Principle 1: Awareness
ASSESSING YOUR MOBILE MATURITY
HOW DO I KNOW WHERE TO START WITH MOBILE?
Principle 2: Engagement
How well does the organization understand the current state:
challenges with previous mobile development; future state: where does
it want to be.
How does the organization handle expectations, communication,
reporting mechanisms and feedback from business lines associated with
delivery. How is the business need evaluated.
Principle 3: Structure
How well is the organization geared to work in an agile environment
from the business lines to the delivery teams. What are the needed
processes, workflows, change control, escalation and rules of
engagement.
Desired Outcome: Scope and Charter
Desired Outcome: Consultative Approach
Understanding of the mission statement, goals and KPI’s of the
organization.
Understanding mechanism to conduct tech assessment of every project,
consulting based on technology shifts, market changes and new
innovation. Understanding how it relates broadly to BYOD, mobile
security, deployment, infrastructure and & communications.
Desired Outcome: Delivery Lifecycle
How well does the company manage the end-to-end experience of
their mobile initiatives whether B2E or B2C.
Mobile Maturity Principles - Each of these principles has a set of key performance questions (Key
Performance Areas). The 3 principles help organizations figure out how to start and move forward with an
“engaged” mobile strategy.
Monday, January 21, 13

13. DELIVERY ROADMAP
Kick-off Workshop
Short-Term (6 months)
Build corporate core team to
prioritize initiatives.
Mid-Term (6-18 months)
SUBSEQUENT
PHASES
GUARDRAILS
EXECUTION
FOUNDATION
Exploration Exercises
Capabilities Transfer
Discuss Baseline Initiatives
Align mobile initiatives to
corporate mobile charter
Principle Evaluation
Assemble Mobile Core Team
Assess Mobile Opportunities
Assess Current State
Apply Guard Principles
Execute Across Lines of Biz
Learn & Repeat
18-36 months - Engaged
Identify Gaps
Gap Analysis
Guided Implementations
Implementation Planning
Monday, January 21, 13

14. AGILE DELIVERY TOOLKIT
ChaiONE way
Best Practices & Standards
Monday, January 21, 13