Enterprise Mobility presentation

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Key presentation on enterprise mobility delivered at the SAP Saphila conference Sun City 2010

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Enterprise Mobility presentation

  1. 1. Mobilise your enterpriseto its full potentialGerard Sofianos – Britehouse Mobility
  2. 2. Mobilise your enterprise toits full potential Mobility in context Business mobility Business mobility strategy Business mobility architecture
  3. 3. Mobilise your enterprise toits full potential Mobility in context Business mobility Business mobility strategy Business mobility architecture
  4. 4. Mobility in context
  5. 5. Mobility in context Our personal mobility devices are an extension of ourselves
  6. 6. Evolution of mobile devices Dr. Martin Cooper of Motorola, made the first US analogue mobile phone call on a larger prototype model in 1973 Codenamed project Venus, the Apple QuickTake 100 was launched at the Tokyo Mac World in February 1994 In 1996, recognising the importance of GPS to civilian users as well as military users, Bill Clinton declared GPS to be a dual-use system and establishing an Interagency GPS Executive Board to manage it as a national asset The Newton was the first successful PDA. Introduced in 1993, it paved the way for such things as the Palm PDA, Pocket PC Flints thesis paper, written in the 1932, the barcode technology has become our everyday companion
  7. 7. Evolution of mobile devices
  8. 8. What is the real question? Without mobility will our business will be left high and dry? How do we leveragemobility to our advantage?
  9. 9. Mobility in context Our personal mobility devices are an extension of ourselves and our ‘work lives’ SMS
  10. 10. Twitter case study twitter.com 78% m.twitter.com 14% SMS 8% We quickly understood that we were doing Twitter for iPhone 8% users a disservice by not having a great client on each of the major mobile platforms. So, we Twitter for Blackberry 7% took a similar approach with Twitter for TwitPic 4% BlackBerry and Twitter for Android, which launched a new version this week. TweetDeck * 3% This strategy has been quite successful. Total mobile users has jumped 62 percent since mid- Echofon * 3% April, and, remarkably, 16 percent of all new users to Twitter start on mobile now” Google Friend Connect 2% “Indeed, 46 percent of active users make mobile Uber Twitter 2% a regular part of their Twitter experience”.* Represents multiple clients on mobile and desktop
  11. 11. The evolution of mobility deviceusage in business Social Networking Unified Comms Transactional = BUSINESS Mobile applications Email and browsing SMS
  12. 12. Mobilise your enterprise toits full potential Mobility in context Business mobility Business mobility strategy Business mobility architecture
  13. 13. Mobility operates fromthe industrial to the flashy space
  14. 14. Business mobility is aboutbusiness transactions 1 Paper based transactions are concluded digitally Proof of delivery Invoicing Sales orders Works orders Inspections Audits/surveys Approvals/submissions Trip sheets Receipts Transfer orders
  15. 15. Business mobility is aboutmarket awareness and field intelligence 2 Mobilises and speeds up field processes Field marketing Stock taking Surveys Credit applications Planograms Campaign management Collateral management
  16. 16. Business mobility is aboutoperational awareness and control 3 Operational measurement and control Barcode reading Scanning Time stamps GPS locations Reports Operational KPI‟s Usage metrics Real-time data flow
  17. 17. Enterprise mobility is aboutreal value to business 4 Real return on investment Top Line ROI Improved Revenue • Sales • Customer service • Market intelligence Bottom Line ROI Cost Savings Sales • Time • People • Errors
  18. 18. Mobilise your enterprise toits full potential Mobility in context Business mobility Business mobility strategy Business mobility architecture
  19. 19. Strategic considerations Enterprise Mobility strategy must address all aspects of business, 1 customers, staff, suppliers and stakeholders 2 Enterprise Mobility is a continual evolution – Roadmap 3 Not only about the „sexy‟ technology, diversity is the only standard 4 Enterprise Mobility must be driven from top down as a business strategy 5 Foundation is based on solid architectural design principals
  20. 20. Strategic considerations…assessing the paradigms Custom Application Thin vs Rich „Smart „Out the box‟ development extensions applications mobility• No architecture • Low risk • ERP • Functionality • MEAP expansions• Single focus • Test and use • On browser • Process Centric • Modules• Silo approach • Limited • Coverage • Role Based disjointed customisation engagement.• No strategy • Functional • Fragmented • Speed to speed • Diversity Matrix• Rich client technologies market • WiFi, LAN, 3G • Rule of 3• Device • Single function • Domain IP field dependent • Connectivity marketing dependant
  21. 21. Mobilise your enterpriseto its full potential Mobility in context Business mobility Business mobility strategy Business mobility architecture
  22. 22. Design considerations 1 Embrace diversity – OS, device, communications, back office and users 2 Mobile device management is cornerstone to success 3 Mobile device security is a key aspect of enterprise mobility strategy 4 Integration is a major challenge and at the heart of a strategic architecture 5 Operational support is imperative to success 6 Allow for smart mobility – both on & off Line
  23. 23. Enterprise mobility platform Device types Mobile user roles Operational reporting Mobile applications Direct Store Sales Force Field Marketing Other 3rd Party Deliver Automation Consulting ApplicationsReporting Reporting Integration layer Mobile Business Framework Mobile Device Security – MDS Mobile Device Management – MDM
  24. 24. Presented by Gerard Sofianos www.britehousessd.co.za Created by Alessandro Bottegawww.presentationmatters.co.za

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