Shift of the Decade
Enterprise Goes Mobile
By Fatih Isbecer
Pozitron is one of EMEA region’s top mobile solutions providers and
the first to develop mobile banking applications in Turkey
Our Mission: We help our clients grow their businesses with our
unique and custom implemented mobile technologies
Our Cutting Edge Solutions:
Turkey’s first Mobile banking application for Is Bank.
World’s pioneering Mobile Ticketing app for Turkish Airlines.
Software provider for eBay ya
Award Winning eDetailing tablet Solution ProDG for GSK
Industries Adopting Mobility
Banks & Financial Services
Enterprise Mobility Market Share
• The global enterprise mobility market is expected to increase from $5.5 billion in 2011
to $7.6 billion by 2016
• EMEA is leading the pack in terms of revenue; it is expected to reach $3 billion by 2016
U.S. and UK Businesses to Double Mobile Project
Spend in Next 18 Months
Current Investments 2013 Prediction
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Government initiatives and support.
UAE gorvernment rolled out 30 mobile
Increase in mobile/smartphone
The number of mobile subscriptions in the
Middle East will surpass 250 million in
The average mobile penetration rate for
the region will also surpass 100%
A small but growing tablet market.
Many global vendors see great potential
and continue launching their products in
the region, Motorola, Lenovo
Benefits of Mobility to Enterprises
Enterprises that adopt mobility for SFA Support, Cloud Storage, Business
Intelligence and Security benefit from reduces costs, increased productivity
and effeciency and heightened security.
iPad in Enterprise
Companies are using
Fortune 500 are
deploying or piloting
Focus Areas in EnterpriseMobility
Mobilize your workforce with advanced CRM
and CLM tools
Collect and Analyze data instantly
Access your data from your smartphone of
tablet at anytime
Secure access to your enterprise data
Have meetings and share documents from
anywhere in the world
Metrics for Current Users
Mobile Office Mobile Workforce
37% Increase in
26% Higher Job
24% Improved field
26% Higher Job
20% Less Employee
38% Increase in
30% Faster Overall
25 % More
• With Salesforce Mobile, users can create edit and delete CRM data, look up
activity before meetings.
• It helps the company salespeople create and keep track of their records and
Mobile for SFA Support
Mobile for your Sales Force
• e-Detailing: Instantly capture your
customer’s attention with animated
data displays and engaging
• Scheduling: Conveniently manage
and modify your schedules on-the-
go and synchronize this data with
• Surveying: Never fail to get doctors’
attention with eye-catching surveys
that can be filled out in seconds.
Improve the effectiveness of sales and marketing interactions of
your company with its clients across channels.
Mobile for Business Intelligence
Use Oracle Business Indicators to
secure, realtime, financial, HR, su
pply chain and CRM analysis.
Deliver visually rich mobile dashboards
and business intelligence to iPhone
with Roambi Visualizer.
Mobile for Security
• Mobile Iron lets users quickly connect to
their corporate network, test local
connection speeds and report
connectivity problems to IT.
• Platform also lets the enterprise enforce
their mobile data policies
• Cisco AnyConnect provides reliable
and easy-to-deploy encrypted network
connectivity from your iPhone.
Mobile for Cloud Storage
With SugarSync, employees can
access all their data from all of
their computers from anywhere.
Sync and share files wherever you
go with Dropbox.
Mobile for Collaboration
With WebEx Meeting Center,
participate in online meetings
from wherever you are.
Share ideas, get answers, and stay
connected with colleagues through
multiple communication feeds in your
company’s Yammer network via