The document discusses the role of information systems in the banking sector for customer bonding. It defines an information system and explains how IS plays a vital role in business operations and success by linking departments, enhancing productivity, and increasing quality. It then outlines various IS applications used in banking like RTGS, EFT, ATMs, mobile and tele banking to computerize applications, improve efficiency and customer service, and reduce transaction costs. The importance of customer focus and retention through strategic IS applications that provide value, 24/7 support, alerts and advisories, and maintain privacy is also highlighted.

1. INFORMATION SYSTEM
IN BANKING SECTOR FOR
CUSTOMERBONDING
PRESENTED BY:
BHUMIKA (13)
AISHWARYA(34)
ADIL(111)
ANSARI(116)

2.  INFORMATION are facts provided or learned about something or someone.
 DEFINITION :
 “An Information System (IS) can be any organized combination of people,
hardware, software, communications networks and data resources that stores,
retrieves, transforms and disseminates information in an organization”
 IS plays a vital role in e-business, e-commerce operations, enterprise
collaboration and management, and strategic success of business

3. MEETING GLOBAL CHALLENGES
CAPTURING OPPORTUNITIES IN MARKET PLACE
LINKING DEPARTMENTSWHO’S FUNCTIONS ARE DIFFERENT
ENHANCING WORKER PRODUCTIVITY
INCREASING QUALITY OF GOODS AND SERVICES

5.  To Computerize all the Applications – ”Click Banking”
 Increased Operation Efficiency, profitability & Productivity
 Superior Customer Service
 Provide Services / Products Across A Range Of Channels
 To Have “Time”Value In All Its Dealings With Customers
 Improved Management/Accountability
 MinimalTransaction Cost

6. RealTime Gross
Settlement (RTGS)
Electronic Fund
Transfer (EFT)
Electronic Clearing
System (ECS)
AutomatedTeller
Machine (ATM)
Tele Banking &
Mobile Banking
Bio-Metric Banking

7.  Process of acquiring, retaining, and growing profitable customers
 To become a customer focused business, organization must have the
ability to :
 Keep them loyal
 Anticipate their future needs
 Respond to customer concerns
 Provide top quality customer service
 Strategic focus on customer recognizes that QUALITY > PRICE
 World has shifted from manufacturing focus to customer focus:
 Customer loyalty
 Quality and innovation
 Segmentation of clients
 Feedback

8. Awareness
Identity
RelationshipCommunity
Advocacy

9. CREATINGVALUE
With the help of IS systems to
provide long term retention of
customers
COUNTER SERVICE
Separate counters are kept, to
ease the customer’s work
24*7 HELP-LINE
Integrated calling system to
assist the customers
MOBILE BANKING/ SMS ALERTS
Online transactions and
specific & precise alerts of
every transaction
CONFIDENTIALITY
Maintaining the privacy of
customers with the help of IS
systems
FINANCIAL
/ PERSONAL ADVISOR
Proper financial guidance &
market risk

11.  IT and IS have simplified business operations but at the
same time posed certain threats to the organizations
 Customer bonding is the most crucial aspects in any
organization
 Thus we can safely conclude that IT & IS in banking sector
has enabled smooth functioning of businesses and also for
information retention and simplification of processes