This document defines motivation and discusses its nature, process, types, major theories, importance, and managerial applications. It defines motivation as inspiring goal-oriented behavior and discusses Abraham Maslow's hierarchy of needs theory, Frederick Herzberg's motivator-hygiene theory, and Douglas McGregor's Theory X and Theory Y. Motivation is important for increased productivity, efficiency, goal achievement, and workforce stability. Managers can apply motivation concepts through rewards, employee involvement programs, job design, and employee recognition.

1. Presented By:-
Bhumika(13)
Ahmed(116)
Adil(111)
Sonal(102)
Saurabh(97)

2. Sr.No Content
1 MEANING AND DEFINITION
2 NATURE OF MOTIVATION
3 PROCESS OF MOTIVATION
4 TYPES OF MOTIVATION
5 MAJOR THEORIES OF MOTIVATION
6 IMPORTANCE OF MOTIVATION
7 MANAGERIAL APPLICATIONS OF MOTIVATION
8 CONCLUSION

3. o The word motivation has been derived from the term. ‘motive’ which relates to wants, needs, impulses
and drive within a person
o Motivation refers to inspiring people for doing tasks and achieving goals (personal and organizational)
and desires
o It initiates a goal oriented behavior
o It is a force that drives individual to action
DEFINATION
o According to S.P. Robbins, “motivation is the result of processes, internal or external to the individual
that arouse enthusiasm and persistence, to pursue a certain course of action”

4. PSYCHOLOGICAL
PHENOMENON
ACTIVE AND
CONDITIONAL
GOAL ORIENTED
PROCESS
AFFECTED BY SOCIAL
AND CULTURAL NORMS
CANNOT BE OBSERVED
EASILY
ONGOING PROCESS
Performance = ability * Motivation(Willingness)

5. Motive
Behavior
Goal
Tension
Reduction

6. Financial
Non-financial
Positive Negative
Rational
Emotional
Intrinsic Extrinsic

11. There are basically 3 major theories of motivation:
Abraham Maslow Frederick Herzberg Douglas McGregor
Hierarchy of Needs Motivation and Hygiene Factors Theory X and theory Y

12. ABRAHAM MASLOW
(April 1, 1908 – June 8, 1970)
Was an American psychologist who was
best known for creating Maslow's hierarchy
of needs,
Maslow was a psychology professor at
Brandeis University, Brooklyn College, New
School for Social Research and Columbia
University.

14. FREDERICK HERZBERG
(April 18, 1923 – January 19, 2000)
was an American psychologist who became
one of the most influential names in business
management.
He is most famous for
introducing the Motivator-Hygiene theory.

16. DOUGLAS MCGREGOR
(1906 – 1 October 1964)
Was a management professor at the MIT
Sloan School of Management and president
of Antioch College from 1948 to 1954.
He also taught at the Indian Institute of
Management Calcutta.

17.  In 1957, Douglas McGregor (1906-1964), a famous American psychologist, published his
article "The Human Side of Enterprise" in which he introduced what came to be called the new
humanism, Theory X and Theory Y.

18.  Productive use of Resources.
 Increased efficiency and Output.
 Achievement of Goal.
 Development of friendly Relation.
 Stability in Workforce.

19. Management
applications
of motivation
concept
Reward
EMPLOYEE
INVOLMENT
PROGRAM MANAGEMENT BY
OBJECTIVE (MBO)
Job
DesignEMPLOYEE
RECOGNITION
PROGRAMS

20.  Thus it is safe to conclude that motivation plays an integral part of the management system
 Managers seek to keep employees motivated throughout
 Moreover, in today’s world, successful leaders know what they want, have a clear path to
achieving it, and are “driven” by intrinsic rewards. Whether it’s Maslows need for self-
actualization, or Herzberg’s two factor theory leaders are driven by a need for success and
achievement.
Results of motivation
 Willingness to work
 Reduced absenteeism
 Reduced Labor turnover
 Availability of right personnel
 Increase in efficiency and output
 Sense of belongingness
 Improvement upon skills and knowledge