good ppt

1. E-BUSINESS
APPLICATION

2. Introduction
Electronic business, commonly referred to as
“e Business" or "e-business", or an internet
business, may be defined as the application of
information and communication technologies (ICT)
in support of all the activities of business. Commerce
constitutes the exchange of products and services
between businesses, groups and individuals and can
be seen as one of the essential activities of any
business. Electronic commerce focuses on the use of
ICT to enable the external activities and relationships
of the business with individuals, groups and other
businesses.

3. Definition: Electronic Business
An process that an organization conducts over a
computer-mediated network
Production – procurement, ordering, stock
replenishment, payment processing, production
control, etc.
Customer-focused – marketing, selling, customer order
processing, etc.
Internal or management-focused – employee service,
training, recruiting, information sharing, etc.

4. Definition: Electronic-Business
Infrastructure
The share of total economic infrastructure used
to support e-business processes and conduct e-
commerce transactions.
 Hardware
 Software
 Telecommunication networks
 Support services
 Human resources

5. Why E-Business?
Lack of time at public or consumer
Flexibility in timings for payment
Easy delivery at door steps
Planning for payment
Safe transactions

6. ImplementImplement
OpportunityOpportunity
AnalysisAnalysis
Re-Re-
AssessAssess
Understand BusinessUnderstand Business
ImplementationImplementation
PlanningPlanning
‘‘Traditional’:Traditional’: ImplementImplement
OpportunityOpportunity
AnalysisAnalysis
Re-Re-
AssessAssess
Understand Electronic BusinessUnderstand Electronic Business
ImplementationImplementation
PlanningPlanning
‘‘E-Business’:E-Business’:
Definitions of the future are ‘fuzzy’
Permanent and unpredictable change in the
business and technology environment
Time to market and speed are major competitive factors
Continuous learning & fast adaptation is required
Characteristics of an “Electronic Business
journey”:
Definitions are clear
No change in the business and technology
environment
High time pressure
Continuous learning
Traditional business organization
‘develop step by step’:
e-Business vs Business
E-Business is not a project - but rather a journey that requires vision and non-linear procedures

7. New Business Rules from
E-Business
Customers determine everything.
Knowledge and information become more
valuable than physical assets.
People want more choices of products and
services.
Time is present time, distance is zero.
Technology and network determine how
the business is conducted.

8. What Are the Potential
Benefits of E-Business?

9. The Benefits of e-Business
 Generate additional Revenues
 New markets
 New products
 New customers
 Reduce Costs (Integration and ‘Collaboration’)
 Process efficiency
 Reduce IT variety and -complexity
 Synergies with other initiatives
 Customer Retention (‘Added Services’ and ‘Virtual Community’)
 Know more about your customers
 Integrated channel management
 Proactive and personalized offerings
 Improve Image / Position Brand
 Applying innovative technologies
 Leadership enterprise
 Address younger customer segments
 Not to miss the boat
 Keeping options open
 Acquire know-how
 Focused investments

10. CONT…..
More product/service selections
Higher Productivity
Improved accessibility and convenience
Better availability of information
Shorter lead time
Improved communication
Stronger competitive position

11. Examples of E-Business
Applications?

12. Cont….
 Cisco (financial management)
 Nike (product design)
 Jet Blue Airlines (customer service & ticketing)
 Dell Computer (customer ordering & service)
 Boeing (flight manuals, maintenance documents, spare
parts to order)
 Garden.com (drop ship)
 AlliedSignal (operations scheduling & supply chain)
 Starbucks (smart cards & web access)

13. What are the E-Marketing tools?
The Internet has a number of tools to offer to the
marketer.
A company can distribute via the Internet e.g.
Amazon.com.
A company can use the Internet as a way of building
and
maintaining a customer relationship e.g. Dell.com.
The money collection part of a transaction could be
done online
e.g. electricity and telephone bills.

14. CONT….
 Leads can be generated by attracting potential
customers to
 sign-up for short periods of time, before signing up for
the longterm
 e.g. which.co.uk.
 The Internet could be used for advertising e.g. Google
Adwords.
 Finally, the web can be used as a way of collecting
direct
 responses e.g. as part of a voting system for a game
show

15. Phases of e-Business Development

16. BY
K.ANJALIDEVI
17A91M0002
IMBA-1