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Metrik Keusahawanan

 Peningkatan prestasi dan
  perlaksanaan strategi
    © Arriffin Mansor 012-2786282
Apa kelebihan metrik?
• Ukuran prestasi disemua peringkat
• Cantuman dan hubungan diantara satu metrik
  dengan yang lain.
• Ukuran prestasi untuk ganjaran
• Membolehkan benchmarkings dan
  perbandingan
• Kaizen atau continous improvement atau
  penambah baikan berterusan
Pengurusan Metrik
•   Matlamat yang Jelas
•   Punca Prestasi Utama
•   Pertanda Prestasi utama
•   Tandaaras prestasi
Langkah utama metrik


                                 Petunjuk Prestasi
Matlamat     Hasil Punca utama
                                      Utama




              Integrated dan
               cascaded dgn          Sasaran
             pemetaan strategi
Asas Keusahawanan


                                                   Kepuasan
                                                   Pelanggan
                                    Keberkesanan

                        Kecekapan


              Kreatif



Competitive
Advantage
Competitive Advantage


                                Kreativiti dan
                                Branding
                 Benchmarking



Best Practices
Matlamat dikaskadkan
                utg
        PTJ
              jualan
               Utg
 PTE    PTA
               Aset
               Aset
        GE
               Ekuiti
Pulangan terhadap Ekuiti


               PA/tahun
•Untg                     •Aset
•Jualan     •Jualan       •Ekuiti
            •Aset             Gandaan
     PTJ
                               Hutang




                                        8
Struktur Pengurusan Metrik


                                    Matlamat
                                    Kewangan
                        Hubungan
                        Pelanggan

              Proses
              Dalaman


 Pengurusan
 Manusia
Latihan berasaskan Spreadsheet
FAEDAH FAEDAH           JENTERA PERTUMBUHAN
• CEKAP - KERANA
  TEMPLATES DAN MODEL
  TERSEDIA                                       SCENARIO


• BERKESAN - KERANA
  APLIKASI SEGERA                  SENSITIVITY
• LATIHAN YANG SAMA                 ANALYSIS

                        • SIMULATIONS
  SEPERTI KERJA
                                                        PROJECTIONS
• FIKIRAN STRATEGIK
                                            • CASH FLOW
• LATIHAN MENYELURUH                          PROJECTIONS
Latihan dengan bantuan komputer
•   Excel based
•   Templates and models
•   Menitik beratkan strategi
•   Meningkat prestasi
•   Lebih cekap dan berkesan
Module dan templates
1.   Corporate       • Analisis kos, volum dan
2.   Pemasaran         untung
3.   Operasi         • Modal kerja
4.   Kaki Tangan     • Modal tetap
5.   Kewangan        • Ekuiti dan pinjaman
                     • PTE dan carta
                     • Aliran Tunai
                     • Penyata Kewangan
Faedah dimanfaatkan
•   Prestasi dapat dinilai dan ditingkatkan
•   Strategi dapat diterjemahkan
•   Proses pembelajaran
•   Penilaian dan keputusan yang objektif sebagai
    ukuran pengurusan modal insan.
Kekuatan dan kelemahan
• Outstanding             • Critical performance
  performance strength.     gaps
Program latihan
• Metrik Perniagaan
• Laksanakan Strategi
• Rancangan perniagaan bermetrik
  – Rancangan pemasaran
  – Rancangan operasi
  – Rancangan manusia
  – Rancangan kewangan
Pengurusan bermetrik


                                 Sasaran
                                 prestasi
                      Petunjuk
                      prestasi
           Punca      utama
           prestasi
           utama
Matlamat
METODOLOGI LATIHAN
                                       Sasaran Kompetensi
                                 •   Pada penghujung sesi,
Metodologi latihan                   pelatih akan diuja secara
 •   Power point presentations       kumpulan untuk
 •   Excel based exercises           membangunkan model
                                     perniagaan yang sihat.
 •   Case Analysis                   Contoh model perniagaan
 •   Group Dynamics                  ialah rancangan
 •   Model building                  pemasaran, racangan
 •   Q&A interactions                operasi, rancangan modal
                                     insan dan rancangan
                                     kewangan.
Sebagai pembelajaran
SOKONGAN WEB              lanjutan, kami
Kami akan                 menyediakan bahan
menyediakan bahan
rujukan yang termasuk
                          rujukan.
templates dan model
yang dimuatnaik
kelamanweb.
Hasil Latihan Keusahawanan ala metrik



                                                 Ukuran
                                                 prestasi,
                                 Boleh           dorongan dan
                                 diperturunkan   pampasan
                                 “cascading”
                  Ulangi corak
                  kejayaan


     Model
     Perniagaan
Belajar melalui aplikasi


                    Piawai
                    professional
        kemahiran


ilmu
PERFORMANCE IMPROVEMENT

                                   Business
                                   objectives          Critical
                                                       Success
              Change
                                                       Factors

                                  Clarify
                                        Objectives
                                        Outcomes
Performance                                                   Key Result
                                        Scope                   Areas
  Actuals                               Timeframes
                                  Collect documents
                                  Communicate
               Strategic          Gather input        Performance
              initiatives                              Indicators
                            ROA, ROC, IRR
                            ROI, Performance
                                    standards
                            EVA
                                                                           21
8 steps in Training Need Analysis
                                               Critical
                                          Performane Gaps

                                                            New corporatie
                         Training Needs
                                                              directions




                                                                       Learning &
                 Best Practices
                                                                        Growth




                                                              Crtical Job
                          Benchmarking
                                                               Holders


                                          Competency Gaps
© Arriffin 012-2786282
KEY Result Areas
Punca Hasil Utama
                                                              Rancangan
                                                              Perniagaan



                   Strategi Kewangan                     Strategi Operasi                    Strategi Pemasaran
                   •This is an example text.             •This is an example text.           •This is an example text.
                   •This is an example text.             •This is an example text.           •This is an example text.




Titik Pulang Kos                      Modal Kerja                         Modal Tetap                        Modal Ekuiti
•This is an example text.             •This is an example text.           •This is an example text.          •This is an example text.
•This is an example text.             •This is an example text.           •This is an example text.          •This is an example text.




                            Stok                                                        Aliran Tunai
                            •This is an example text.                                   •This is an example text.
                            •This is an example text.                                   •This is an example text.
Metrik Pengurusan

                    Pemasaran                      Pengankutan




                                   Pembelian
                                   This is an
                                   example text.



      Ketua         Operasi /                      Research dan
      Eksekutif/    Pengeluaran                    development
      Usahawan      .
      .
                                   Stok
                                   .



                    Akauntan dan                   Pengangkutan
                    Perjawatan                     &
                                                   Pembahagian
FINANCIAL KPIs
INPUT         PROCESS           OUTPUT     OUTCOME

Material      variances
Labour
Overhead      Efficiency        No         Average cost
              ratios            produced   per
                                           transaction


Research      Productivity      Value      ROI
dev expense   ratios            produced


Inventory     Average                      RETURN ON
turnover      lead time                    EQUITY


              Waste Reduction

                                                     25
MARKETING
INPUT            PROCESS             OUTPUT                    OUTCOME

Material         Response rate       No of customers
Labour           Marketing costs %   Sales volume
Overhead         Efficiency ratios   Customers Profitability


Research         Productivity        Product                   ROA marketing
dev expense      ratios              profitability
                 Average cost per    Customer acquisition      Return on Sales
                 transaction
Inventory        Average lead time   Customer retention
turnover


Price rel to comp Waste Reduction    Revenue growth
                 Delivery Channel

                                                                            26
HRM KPIs
INPUT        PROCESS           OUTPUT           OUTCOME

Incentives   variances         Turnover ratio


Hours        Efficiency        No               Profit per employee
             ratios            produced


Training     Productivity      Value            ROI
             ratios            produced


Salary       Average           Turnover         Revenue per
             lead time                          employee


Skill        Waste Reduction   Employee         Value added per
competency                     productivity     employee

                                                                  27
INTERNAL PROCESS
INPUT          PROCESS           OUTPUT     OUTCOME

Material       variances
Labour
Overhead       Efficiency        Quantity   Average cost
               ratios            produced   per
                                            transaction


Research       Productivity      Value      ROI
dev expense    ratios            produced


Inventory      Average
turnover       lead time


               Waste Reduction

                                                      28
Vision and Strategy




Financial   Customer                 Process    L and G




                       Objectives



                       Measures
                                               Strategy-
                                               Translation
                                               Process
                       Targets



                       Initiatives
Komponen Balanced Scorecard: Strategy Map
                            TO BECOME MALAYSIA’S LEADING INFORMATION AND COMMUNICATIONS SERVICES
                                                                                                                                                              Alignment to PIPV2.0
                            PROVIDER             F1. Increase Shareholder Value                                                                               Key Initiatives
   Perspectives
                                    1Profitable Revenue Growth                                            2      Effective Cost Management                                Commercial
     Financial




                                                                                                                                                                          Excellence
                                      F2. Higher                                                                                                                         Operational
                                                               F3. Healthy                                               F4. Cost
                                      TM                       Cash Flow                                                                                                 Excellence
                                      Profitability                                                                      Efficiency
                                                                                                                                                                          HSBB/NGN
                                                                                                                                                                          Implementation
                                                      3 Delight The Customers And Create Synergy With Partners
                                  Customers: Consumer & Business, Enterprise & Government,                       Partners: (Reseller,Vendor,Govt Agency)                 Relevant
       Customer




                                  SME/Corp.Govt, OLOS, Global Players                                                                                                    Subsidiaries
                                                                                                                                                                         Rationalisation
                                    C1. Innovative                                                            C3. Effective
                                                                       C2. Reliable                           Supply Chain and               C4. Good
                                    Products and High                                                                                        Corporate                     Create One
                                    Valued Solutions                   Services                               Partner Relationship
                                                                                                              Management                     Citizen                       Company
                                                                                                                                                                           Mindset

                                                               4Innovation & Service Excellence                                                                            Cut Across
                                                                                                                                                                           All PIP

                               IBP1. Drive                     IBP2. Achieve                        IBP3. Successfully                IBP4. Accelerate
                               Commercial                      Operational                          Implement                         Relevant Subsidiaries
        Internal Business




                               Excellence                      Excellence                           HSBB                              Rationalisation


                                               IBP5. Effective risk                                                IBP6. Optimise
        Process




                                               and regulatory                                                      Manpower &
                                               management                                                          Productivity



                                                                   5 Create One Company Mindset
           Org.
        Growth
     Learning &




                                                                          OLG1. Develop
                                                                          Strategic Skills         OLG2. Ensure Org.
                                                                          and Competencies         Effectiveness
What is KPI in graphic?

Input                           KPI


                                KPI2
After
Before




               Before   After   Output

                                         31
                                              31
Framework Keusahawanan


Asas         Strategi      Prestasi
• risiko     • Pemetaan    • Ukuran
• Kreatif    • cascading   • nilaian
• Leverage                 • ganjaran
• Produk
Kelebihan metrik


• Keputusan               • Pemetaan           • Penilaian dan
  dan                       strategi             Peningkatan
  rancangan                                      prestasi

                                               Pengurusan yang
                           integrasi dan
Berfikir dengan angka                          saintifik dengan
                          kemampuan bersaing
                                               komunikasi yang tepat
Terima Kasih

 Soalan Soalan

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Metrik Keusahawanan

  • 1. Metrik Keusahawanan Peningkatan prestasi dan perlaksanaan strategi © Arriffin Mansor 012-2786282
  • 2. Apa kelebihan metrik? • Ukuran prestasi disemua peringkat • Cantuman dan hubungan diantara satu metrik dengan yang lain. • Ukuran prestasi untuk ganjaran • Membolehkan benchmarkings dan perbandingan • Kaizen atau continous improvement atau penambah baikan berterusan
  • 3. Pengurusan Metrik • Matlamat yang Jelas • Punca Prestasi Utama • Pertanda Prestasi utama • Tandaaras prestasi
  • 4. Langkah utama metrik Petunjuk Prestasi Matlamat Hasil Punca utama Utama Integrated dan cascaded dgn Sasaran pemetaan strategi
  • 5. Asas Keusahawanan Kepuasan Pelanggan Keberkesanan Kecekapan Kreatif Competitive Advantage
  • 6. Competitive Advantage Kreativiti dan Branding Benchmarking Best Practices
  • 7. Matlamat dikaskadkan utg PTJ jualan Utg PTE PTA Aset Aset GE Ekuiti
  • 8. Pulangan terhadap Ekuiti PA/tahun •Untg •Aset •Jualan •Jualan •Ekuiti •Aset Gandaan PTJ Hutang 8
  • 9. Struktur Pengurusan Metrik Matlamat Kewangan Hubungan Pelanggan Proses Dalaman Pengurusan Manusia
  • 10. Latihan berasaskan Spreadsheet FAEDAH FAEDAH JENTERA PERTUMBUHAN • CEKAP - KERANA TEMPLATES DAN MODEL TERSEDIA SCENARIO • BERKESAN - KERANA APLIKASI SEGERA SENSITIVITY • LATIHAN YANG SAMA ANALYSIS • SIMULATIONS SEPERTI KERJA PROJECTIONS • FIKIRAN STRATEGIK • CASH FLOW • LATIHAN MENYELURUH PROJECTIONS
  • 11. Latihan dengan bantuan komputer • Excel based • Templates and models • Menitik beratkan strategi • Meningkat prestasi • Lebih cekap dan berkesan
  • 12. Module dan templates 1. Corporate • Analisis kos, volum dan 2. Pemasaran untung 3. Operasi • Modal kerja 4. Kaki Tangan • Modal tetap 5. Kewangan • Ekuiti dan pinjaman • PTE dan carta • Aliran Tunai • Penyata Kewangan
  • 13. Faedah dimanfaatkan • Prestasi dapat dinilai dan ditingkatkan • Strategi dapat diterjemahkan • Proses pembelajaran • Penilaian dan keputusan yang objektif sebagai ukuran pengurusan modal insan.
  • 14. Kekuatan dan kelemahan • Outstanding • Critical performance performance strength. gaps
  • 15. Program latihan • Metrik Perniagaan • Laksanakan Strategi • Rancangan perniagaan bermetrik – Rancangan pemasaran – Rancangan operasi – Rancangan manusia – Rancangan kewangan
  • 16. Pengurusan bermetrik Sasaran prestasi Petunjuk prestasi Punca utama prestasi utama Matlamat
  • 17. METODOLOGI LATIHAN Sasaran Kompetensi • Pada penghujung sesi, Metodologi latihan pelatih akan diuja secara • Power point presentations kumpulan untuk • Excel based exercises membangunkan model perniagaan yang sihat. • Case Analysis Contoh model perniagaan • Group Dynamics ialah rancangan • Model building pemasaran, racangan • Q&A interactions operasi, rancangan modal insan dan rancangan kewangan.
  • 18. Sebagai pembelajaran SOKONGAN WEB lanjutan, kami Kami akan menyediakan bahan menyediakan bahan rujukan yang termasuk rujukan. templates dan model yang dimuatnaik kelamanweb.
  • 19. Hasil Latihan Keusahawanan ala metrik Ukuran prestasi, Boleh dorongan dan diperturunkan pampasan “cascading” Ulangi corak kejayaan Model Perniagaan
  • 20. Belajar melalui aplikasi Piawai professional kemahiran ilmu
  • 21. PERFORMANCE IMPROVEMENT Business objectives Critical Success Change Factors Clarify Objectives Outcomes Performance Key Result Scope Areas Actuals Timeframes Collect documents Communicate Strategic Gather input Performance initiatives Indicators ROA, ROC, IRR ROI, Performance standards EVA 21
  • 22. 8 steps in Training Need Analysis Critical Performane Gaps New corporatie Training Needs directions Learning & Best Practices Growth Crtical Job Benchmarking Holders Competency Gaps © Arriffin 012-2786282
  • 23. KEY Result Areas Punca Hasil Utama Rancangan Perniagaan Strategi Kewangan Strategi Operasi Strategi Pemasaran •This is an example text. •This is an example text. •This is an example text. •This is an example text. •This is an example text. •This is an example text. Titik Pulang Kos Modal Kerja Modal Tetap Modal Ekuiti •This is an example text. •This is an example text. •This is an example text. •This is an example text. •This is an example text. •This is an example text. •This is an example text. •This is an example text. Stok Aliran Tunai •This is an example text. •This is an example text. •This is an example text. •This is an example text.
  • 24. Metrik Pengurusan Pemasaran Pengankutan Pembelian This is an example text. Ketua Operasi / Research dan Eksekutif/ Pengeluaran development Usahawan . . Stok . Akauntan dan Pengangkutan Perjawatan & Pembahagian
  • 25. FINANCIAL KPIs INPUT PROCESS OUTPUT OUTCOME Material variances Labour Overhead Efficiency No Average cost ratios produced per transaction Research Productivity Value ROI dev expense ratios produced Inventory Average RETURN ON turnover lead time EQUITY Waste Reduction 25
  • 26. MARKETING INPUT PROCESS OUTPUT OUTCOME Material Response rate No of customers Labour Marketing costs % Sales volume Overhead Efficiency ratios Customers Profitability Research Productivity Product ROA marketing dev expense ratios profitability Average cost per Customer acquisition Return on Sales transaction Inventory Average lead time Customer retention turnover Price rel to comp Waste Reduction Revenue growth Delivery Channel 26
  • 27. HRM KPIs INPUT PROCESS OUTPUT OUTCOME Incentives variances Turnover ratio Hours Efficiency No Profit per employee ratios produced Training Productivity Value ROI ratios produced Salary Average Turnover Revenue per lead time employee Skill Waste Reduction Employee Value added per competency productivity employee 27
  • 28. INTERNAL PROCESS INPUT PROCESS OUTPUT OUTCOME Material variances Labour Overhead Efficiency Quantity Average cost ratios produced per transaction Research Productivity Value ROI dev expense ratios produced Inventory Average turnover lead time Waste Reduction 28
  • 29. Vision and Strategy Financial Customer Process L and G Objectives Measures Strategy- Translation Process Targets Initiatives
  • 30. Komponen Balanced Scorecard: Strategy Map TO BECOME MALAYSIA’S LEADING INFORMATION AND COMMUNICATIONS SERVICES Alignment to PIPV2.0 PROVIDER F1. Increase Shareholder Value Key Initiatives Perspectives 1Profitable Revenue Growth 2 Effective Cost Management Commercial Financial Excellence F2. Higher Operational F3. Healthy F4. Cost TM Cash Flow Excellence Profitability Efficiency HSBB/NGN Implementation 3 Delight The Customers And Create Synergy With Partners Customers: Consumer & Business, Enterprise & Government, Partners: (Reseller,Vendor,Govt Agency) Relevant Customer SME/Corp.Govt, OLOS, Global Players Subsidiaries Rationalisation C1. Innovative C3. Effective C2. Reliable Supply Chain and C4. Good Products and High Corporate Create One Valued Solutions Services Partner Relationship Management Citizen Company Mindset 4Innovation & Service Excellence Cut Across All PIP IBP1. Drive IBP2. Achieve IBP3. Successfully IBP4. Accelerate Commercial Operational Implement Relevant Subsidiaries Internal Business Excellence Excellence HSBB Rationalisation IBP5. Effective risk IBP6. Optimise Process and regulatory Manpower & management Productivity 5 Create One Company Mindset Org. Growth Learning & OLG1. Develop Strategic Skills OLG2. Ensure Org. and Competencies Effectiveness
  • 31. What is KPI in graphic? Input KPI KPI2 After Before Before After Output 31 31
  • 32. Framework Keusahawanan Asas Strategi Prestasi • risiko • Pemetaan • Ukuran • Kreatif • cascading • nilaian • Leverage • ganjaran • Produk
  • 33. Kelebihan metrik • Keputusan • Pemetaan • Penilaian dan dan strategi Peningkatan rancangan prestasi Pengurusan yang integrasi dan Berfikir dengan angka saintifik dengan kemampuan bersaing komunikasi yang tepat