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Balanced Scorecard

    Generic Model
Financial Perspectives


                          Matured
                          Stage –
              Young       slow
              company –   growth
              modest
New           growth
company –
high growth
New Company – High Growth

1      •Revenue growth

2      •Positive earnings

3      •Sales Growth Rate
Customer Perspective


                Relationship

        image


value
Customer Perspective

                               Quality    Price
                Relationship

        image
                                Time     function

value
Internal Process



                         Service
             Operating


Innovation
innovation

                         Service
                                     New        New
             Operating                                                   Fast
                                   Products   Features    Unique
                                                                     turnaround
                                     and      existing   solutions
Innovation                                                            to market
                                   Services   products
Operating Process

 Efficient    Timely     Quality      Cost
production   delivery   products   Management
Service Process

                     Proactive Flexibility
 Service Resolve
                         and        /
after the problems
                       timely Personal
   sale   first time
                     follow up touch
Employee Competencies

  Improve
               Retain key    Employee      Continous   Leverage core
 employee
               personnel    productivity    Training   competencies
satisfaction
Service Process

                     Proactive Flexibility
 Service Resolve
                         and        /
after the problems
                       timely Personal
   sale   first time
                     follow up touch
Knowledge & Technology


  Leverage     Implement Protect critical Easy access to
Technologoies best practices assets        information
Company culture
Empower the workforce


Set accountability standards


Align employees to objectives


High morale & motivation


Cross functional teams
Learning and Growth Levels


                          Culture

             Technology


  Employee

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