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Sample Strategy Maps



Best Practice Strategy Maps
Software Company Strategy Map
       Financial
       Perspective                                                Increased Shareholder Value



                      Leader in Strategic Markets                         Diversify Revenue Streams                           Predictable Profitability


                                     “Customer Intimacy”                   “eBusiness Solution Leadership”                       “Operational Excellence”

     Customer                                                                      Flexible,                                                  Consistently Meets
     Perspective                           Lifelong
                                                                                  Innovative                                                    Expectations
                                           Advisor
                                                                                  Solutions

                                                                 One Stop                            Deliver
                                                                                                                                   Easy to do
                                   Proactively                                                    Comprehensive
                                                               Accountability                                                     business with
                                  Deliver Value                                                     Solutions


     Internal                                                                                                                                                Well-
     Perspective                Build Lifelong                                                      Grow Inter-                   Improve                   Managed
                                Relationships              Capture and Leverage                     Enterprise                   Resource
                                                           Knowledge Solutions                      Solutions                    Allocation


                                                                                                                                                     Effective Cost
                                                             Leverage 3rd Party                Provide Integrated                                    Management
                                                               Relationships                                                     Effective
                                                                                                   Business
                                                                                                                                 Solution
                                                                                                  Processes
                                                                                                                                Processes


                                                                      MARKET SEGMENTATION MODEL
     Learning &                                                                                                                              Operational
                                   Relationship Management                        Solution Management Skills
     Growth                                                                                                                               Management Skills
                                             Skills
     Perspective
                                                                                                                              Successful
                              Accountability          Industry                                                                  Career                    Leverage
                                                                                     Entrepreneurial/Innovative
                                                      Expertise                                                                Planning                   Solutions

                                                        Knowledge Management                         Identify, Attract, & Retain Skilled Employees


©2010 Palladium Group, Inc.                                                                                                                                            2
Healthcare Strategy Map
                              “Maximize the Quality of Life and Dignity of Older Adults”
                                                           Increase Shareholder Value
    Financial




                                                                     Create Cash Flow



                       Grow Revenue                                   Create EBITDAR                                          Manage Expenses
    Customer




                     Trust            Choice           Consistency               Pay For
                                                                                 Service




                               “Customer Satisfaction Through...”                                               “Operational Efficiency”
                      “…Quality Service”                   “…Quality Relationships”
  Business
  Process




                                                                                                      Optimize Rate        Aggressively
                                                             Develop Customer Trust                  and Occupancy           Manage             Proactively
                  Excel at                                                                            Management            Residence             Manage
                                       Excel at
                   Quality                                                                                                  Expenses             Litigations
                                        Other
                  Resident                                      Manage ongoing                                                                        &
                                       Resident
                 Healthcare                                    communication with                    Leverage the                               Regulations
                                       Services                                                                            Manage Media
                                                                  residents                          Right Assets
                                                                                                                             Exposure



                                                          “Employee Satisfaction”
    & Growth
    Learning




                                      Deliver People      •Retention                      Provide            •Reliable
                                       Proposition:       •Talent                       Technology           •Functional
                                       “We Make a         •Performance                   Support
                                        Difference”       •Culture


©2010 Palladium Group, Inc.                                                                                                                                     3
Community Bank Group Strategy Map

                                                                   “Our success comes from…
           Financial



                                                                                                                                                         F4: Maximize
                                     F2: Maximize                      F3: Grow non-                            F1: Achieve
                                                                                                                                                     financial resources
                                      traditional                        traditional                      sustainable double-digit
                                                                                                                                                      for maximum risk-
                                   revenue sources                    revenue sources                       net income growth
                                                                                                                                                        adjusted return


                                                                  …delivering great financial services,…
           Customer




                                     C1: “Understand                                                                 C3: “Appreciate me,                 C4: “Be involved
                                                                               C2: “Give me
                                     me and give me                                                                  and get things done,                     in my
                                                                           convenient access to
                                         the right                                                                    easily, quickly, and                communities.”
                                                                            the right products.”
                                      information.”                                                                          right.”


                                              …which is all about developing and managing enduring relationships
         Process
         Internal




                       Acquire New Relationships                          Grow High-Potential and Retain Relationships             Increase Productivity and Quality

                                                                                                                                             I11: Consistently deliver the value
                                      I4: Selling the right products at                    I7: Provide premium service                          proposition at the right cost
                                                the right time                                  to delight and retain
                                                                                                     customers
                              I3: Communicate the value                                                                                          I10: Maximize efficiency
                                 proposition and brand                                   I6: Demonstrate the value                                and quality of business
                                                                                                proposition                                             processes


                             I1: Segment                     I2: Effectively                                                            I8: “Focus
                                                                                                     I5: Identify and
                           markets & target                     develop                                                                   on the               I9: Enhance internal
                                                                                                 recognize high-potential
                          prospects for new                  products and                                                                 critical                  and external
                                                                                                      relationships
                             opportunities                       access                                                                   fewer”                    partnerships


                                                                   …and being a great place to work!”
           & Growth
           Learning




                                                                                                                                                                  L4: “We have the
                                 L1: “We develop,                         L2: “I’m developing                    L3: “We understand the                       information and tools we
                               recognize, and retain                      the skills I need to                   strategy and know what                         need to do our jobs.”
                                   great people.”                               succeed.”                             we need to do




©2010 Palladium Group, Inc.                                                                                                                                                               4
Sample strategy maps



Public Sector
State Department of Transportation – Strategy Map
Stakeholder
Perspective                                                     Value for Taxpayer Money

Customer                                                                                                                        Balance Budget
                                                                            Support
Perspective                                                                Business &
                      Safe,               Clear, Timely,                   Commerce
                   Convenient             and Accurate                                                 Provide Business Cases
                  Transportation         Communication                                                                                             Low Cost Provider of
                                                                                                        for Increased Funding
                                                                      On Time, As                                                                 Transportation Services
                                                                       Promised

Internal
Processes       Relationship                                               Innovation                                       Operational
                Management                    Easy to do                                     Drive Innovation in            Excellence
                                             business with                                     Transportation
                                                                                                                                            Deliver World Class
                                                                                                                                          Transportation Services
                    Streamline                        Improve
                    Regulatory                      Sustainability
                     Approval                       & Livability of           Accelerate             Develop & Apply
                     Process                        Communities             Economic Dev.                 New
                                                                                                                                 Focus on Cost-
                                                                                Through               Transportation
                                                                                                                                Effective Solutions         Optimize
                                                                            Transportation             Technology
                                                                              Investment                                                                   Uptime and
                              Open & Frequent                                                                                                              Availability
                           Communication to Impacted
                                  Citizenry

                                                                                    Understand Transportation                                 Improve Safety
                           Optimize Planning of Site,
                                                                                             Needs
                          Construction, and Operations




  Learning &
  Growth                                                                    Empower Front-Line Employees to Deliver               Integrated Knowledge Management
  Perspective                  Highly Skilled Workforce
                                                                                      Customer Service                                       Infrastructure




 ©2010 Palladium Group, Inc.                                                                                                                                                 6
Federal Government Printing - Communication Strategy Map


                                                          The vision is to be the recognized leader in document automation and the
                                                            customer-preferred provider of best value for automated digital and
                                                                          hardcopy document products and services.

                                                                                  Maximize Positive NOR F0
Financial




                       Management Excellence                                CRM                                           Innovative Solutions and New Business

                                   Recover Our Costs F1                  Increase market share of existing customers F2    Develop recurring, growth revenue streams F3
Customer




                                                                               Improve the                  Educate the
                                                                                                                                             Provide total
                                 Provide the best value                         customer                   customer and
                                                                                                                                         eBusiness solutions
                                  to the customer C1                        document workflow               demonstrate
                                                                                                                                        (ordering delivery) C4
                                                                             environment C2                expertise C3



                    Develop the capability to quickly scale up and
                       down in Personnel and Equipment P1                      Expand DAPS’ solutions to our existing            Discover new customers for our
                                                                                       customer base P4                                    services P6


                      Provide cross-operations distribution of in-
Process




                                 house workload P2
                                                                               Understand the
                                                                            customer’s needs and                               Establish a corporate process to test
                      Improve analysis of costs and estimates in                 process P5                                     and assess new technologies P7
                                     revenue P3



                      Institute accountability of directors and              Improve IT competencies on all                 Develop our expertise base on knowledge
Learning & Growth




                                    managers L1                                         levels L3                                 and content management L6

                                                                                   Improve knowledge of DAPS
                       Strengthen skills and tools to conduct                              services L4
                        workload forecasting, analysis, and                                                                Describe your future (3 year) vision of DAPS
                                    planning L2                                                                                             services L7
                                                                                      Improve pricing practices L5




©2010 Palladium Group, Inc.                                                                                                                                                7
Sample Strategy Maps



Functional Strategy Maps
IT Department Strategy Map
   Financial
                                                                         Increase EBITDA

              Maximize business                                                                                                 Manage IT Expenditures
            units’ ability to add value
                                                                 Maximize Fund Performance



   Partner                    Contribution                                 Credibility                                                     Competency


            “Offer me innovations                   “Demonstrate a                       “Demonstrate a                   “Quickly
                                                                                                                                                        “Keep my
             that create business                  competitive price.”                  competitive price.”              implement
                                                                                                                                                    systems running.”
                    value.”                                                                                              solutions.”

   Internal Processes
   Internal
        Solutions Leadership                                     Business Unit Alliance                                Operational Excellence



                                           Propose                          Provide                Deliver                   Provide
                                          compelling                      world-class            according to              reliable and
                 Anticipate                business                        customer                 plan                    functional               Integrate
               application of             cases for IT                      service                                          systems              solutions using
               technology in               solutions
                                                                                                                                                      defined
               the Financial
                                                                                                                                                   architecture,
                 Services
                                                                                                                                                  platforms, and
                  Industry
                                                                                                                                                    processes
                                               Understand business unit                             Effectively select and manage
                                                strategy and operations                                 sourcing relationships


   Learning & Growth

                       Hire, develop, and                                    Foster an environment that                                   Communicate and lead
                     retain solid performers                                 encourages and recognizes                                        at all levels
                                                                                    contribution




©2010 Palladium Group, Inc.                                                                                                                                              9
Finance Function Strategy Map
                                                                   Maximize Value to Shareholders
 Financial




                                                                             Maximize return / profitability


                              Support corporate/ SBU profitable growth                                           Support corporate/SBU productivity and cost
                                                                                                                                  reduction
 Customer




                        Enhance franchise equity                              Maintain value-added working                                Provide accurate, timely, and
                      through value added service                              relationships with internal                                efficient reporting of relevant
                                                                                     constituencies                                                 information


                         Value-Added Information                                Books/Records Reporting                                       Operating Efficiency

                                   Initiate and leverage new and           Develop consistent processes to manage                                          Support channel
                                           existing services                  reporting and accounting functions                                        management excellence
 Processes
 Internal




                Efficiently manage firm wide
                  information and provide                                                                                         Optimize finance department
                                                                          Help internal customers understand &                        operating efficiency
                       decision support
                                                                               interpret financial supporting
                          Understand and support internal and
                          external customer information needs                                                                                         Efficiently and consistently
                                                                        Control financial frameworks and         Understand, monitor,                  support HR processes:
                                                                                    standards                    asses, and report risk                   payroll, staffing plan
                Improve understanding
                   of core activities
 Learning and




                    Technology                       Business and                        Performance                                Leadership                        CFO
 Growth




                                                    Analytical Skills                 Measurement System                                                            Mindset




©2010 Palladium Group, Inc.                                                                                                                                                           10

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Sample strategy maps

  • 1. Sample Strategy Maps Best Practice Strategy Maps
  • 2. Software Company Strategy Map Financial Perspective Increased Shareholder Value Leader in Strategic Markets Diversify Revenue Streams Predictable Profitability “Customer Intimacy” “eBusiness Solution Leadership” “Operational Excellence” Customer Flexible, Consistently Meets Perspective Lifelong Innovative Expectations Advisor Solutions One Stop Deliver Easy to do Proactively Comprehensive Accountability business with Deliver Value Solutions Internal Well- Perspective Build Lifelong Grow Inter- Improve Managed Relationships Capture and Leverage Enterprise Resource Knowledge Solutions Solutions Allocation Effective Cost Leverage 3rd Party Provide Integrated Management Relationships Effective Business Solution Processes Processes MARKET SEGMENTATION MODEL Learning & Operational Relationship Management Solution Management Skills Growth Management Skills Skills Perspective Successful Accountability Industry Career Leverage Entrepreneurial/Innovative Expertise Planning Solutions Knowledge Management Identify, Attract, & Retain Skilled Employees ©2010 Palladium Group, Inc.  2
  • 3. Healthcare Strategy Map “Maximize the Quality of Life and Dignity of Older Adults” Increase Shareholder Value Financial Create Cash Flow Grow Revenue Create EBITDAR Manage Expenses Customer Trust Choice Consistency Pay For Service “Customer Satisfaction Through...” “Operational Efficiency” “…Quality Service” “…Quality Relationships” Business Process Optimize Rate Aggressively Develop Customer Trust and Occupancy Manage Proactively Excel at Management Residence Manage Excel at Quality Expenses Litigations Other Resident Manage ongoing & Resident Healthcare communication with Leverage the Regulations Services Manage Media residents Right Assets Exposure “Employee Satisfaction” & Growth Learning Deliver People •Retention Provide •Reliable Proposition: •Talent Technology •Functional “We Make a •Performance Support Difference” •Culture ©2010 Palladium Group, Inc.  3
  • 4. Community Bank Group Strategy Map “Our success comes from… Financial F4: Maximize F2: Maximize F3: Grow non- F1: Achieve financial resources traditional traditional sustainable double-digit for maximum risk- revenue sources revenue sources net income growth adjusted return …delivering great financial services,… Customer C1: “Understand C3: “Appreciate me, C4: “Be involved C2: “Give me me and give me and get things done, in my convenient access to the right easily, quickly, and communities.” the right products.” information.” right.” …which is all about developing and managing enduring relationships Process Internal Acquire New Relationships Grow High-Potential and Retain Relationships Increase Productivity and Quality I11: Consistently deliver the value I4: Selling the right products at I7: Provide premium service proposition at the right cost the right time to delight and retain customers I3: Communicate the value I10: Maximize efficiency proposition and brand I6: Demonstrate the value and quality of business proposition processes I1: Segment I2: Effectively I8: “Focus I5: Identify and markets & target develop on the I9: Enhance internal recognize high-potential prospects for new products and critical and external relationships opportunities access fewer” partnerships …and being a great place to work!” & Growth Learning L4: “We have the L1: “We develop, L2: “I’m developing L3: “We understand the information and tools we recognize, and retain the skills I need to strategy and know what need to do our jobs.” great people.” succeed.” we need to do ©2010 Palladium Group, Inc.  4
  • 6. State Department of Transportation – Strategy Map Stakeholder Perspective Value for Taxpayer Money Customer Balance Budget Support Perspective Business & Safe, Clear, Timely, Commerce Convenient and Accurate Provide Business Cases Transportation Communication Low Cost Provider of for Increased Funding On Time, As Transportation Services Promised Internal Processes Relationship Innovation Operational Management Easy to do Drive Innovation in Excellence business with Transportation Deliver World Class Transportation Services Streamline Improve Regulatory Sustainability Approval & Livability of Accelerate Develop & Apply Process Communities Economic Dev. New Focus on Cost- Through Transportation Effective Solutions Optimize Transportation Technology Investment Uptime and Open & Frequent Availability Communication to Impacted Citizenry Understand Transportation Improve Safety Optimize Planning of Site, Needs Construction, and Operations Learning & Growth Empower Front-Line Employees to Deliver Integrated Knowledge Management Perspective Highly Skilled Workforce Customer Service Infrastructure ©2010 Palladium Group, Inc.  6
  • 7. Federal Government Printing - Communication Strategy Map The vision is to be the recognized leader in document automation and the customer-preferred provider of best value for automated digital and hardcopy document products and services. Maximize Positive NOR F0 Financial Management Excellence CRM Innovative Solutions and New Business Recover Our Costs F1 Increase market share of existing customers F2 Develop recurring, growth revenue streams F3 Customer Improve the Educate the Provide total Provide the best value customer customer and eBusiness solutions to the customer C1 document workflow demonstrate (ordering delivery) C4 environment C2 expertise C3 Develop the capability to quickly scale up and down in Personnel and Equipment P1 Expand DAPS’ solutions to our existing Discover new customers for our customer base P4 services P6 Provide cross-operations distribution of in- Process house workload P2 Understand the customer’s needs and Establish a corporate process to test Improve analysis of costs and estimates in process P5 and assess new technologies P7 revenue P3 Institute accountability of directors and Improve IT competencies on all Develop our expertise base on knowledge Learning & Growth managers L1 levels L3 and content management L6 Improve knowledge of DAPS Strengthen skills and tools to conduct services L4 workload forecasting, analysis, and Describe your future (3 year) vision of DAPS planning L2 services L7 Improve pricing practices L5 ©2010 Palladium Group, Inc.  7
  • 9. IT Department Strategy Map Financial Increase EBITDA Maximize business Manage IT Expenditures units’ ability to add value Maximize Fund Performance Partner Contribution Credibility Competency “Offer me innovations “Demonstrate a “Demonstrate a “Quickly “Keep my that create business competitive price.” competitive price.” implement systems running.” value.” solutions.” Internal Processes Internal Solutions Leadership Business Unit Alliance Operational Excellence Propose Provide Deliver Provide compelling world-class according to reliable and Anticipate business customer plan functional Integrate application of cases for IT service systems solutions using technology in solutions defined the Financial architecture, Services platforms, and Industry processes Understand business unit Effectively select and manage strategy and operations sourcing relationships Learning & Growth Hire, develop, and Foster an environment that Communicate and lead retain solid performers encourages and recognizes at all levels contribution ©2010 Palladium Group, Inc.  9
  • 10. Finance Function Strategy Map Maximize Value to Shareholders Financial Maximize return / profitability Support corporate/ SBU profitable growth Support corporate/SBU productivity and cost reduction Customer Enhance franchise equity Maintain value-added working Provide accurate, timely, and through value added service relationships with internal efficient reporting of relevant constituencies information Value-Added Information Books/Records Reporting Operating Efficiency Initiate and leverage new and Develop consistent processes to manage Support channel existing services reporting and accounting functions management excellence Processes Internal Efficiently manage firm wide information and provide Optimize finance department Help internal customers understand & operating efficiency decision support interpret financial supporting Understand and support internal and external customer information needs Efficiently and consistently Control financial frameworks and Understand, monitor, support HR processes: standards asses, and report risk payroll, staffing plan Improve understanding of core activities Learning and Technology Business and Performance Leadership CFO Growth Analytical Skills Measurement System Mindset ©2010 Palladium Group, Inc.  10