Is Agile getting in your way, got you confused? Requirements vs. User Stories, Product Managers vs. Product Owners, MRDs vs Backlogs, Epics, Goals, Themes, all a mystery to you? How does Product Management's role change and how do we continue to be the "President of the product" as development moves to Agile or Scrum? Why are Product Managers so confused?
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
How to keep your Product Management sanity and perspective: John Milburn (Pra...ProductCamp Toronto
Is Product Management still the President of the product as development moves to Agile or Scrum? Why are we so confused? What’s changed, and what has remained the same?
Is Your Product Launch Doomed
10 ways to identity an impending product launch disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
How to keep your Product Management sanity and perspective: John Milburn (Pra...ProductCamp Toronto
Is Product Management still the President of the product as development moves to Agile or Scrum? Why are we so confused? What’s changed, and what has remained the same?
Is Your Product Launch Doomed
10 ways to identity an impending product launch disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
ProductCamp Toronto 2012 Re-Engineering Your Sales ProcessProductCamp Toronto
This session at ProductCamp Toronto 2012 was a "kitchen table conversation" on understanding the key elements of your sales process and how you can optimize for success.
Product Marketing: A Critical Role in the Marketing Value ChainTodd Ebert
How to align technical product management with product marketing and integrated marketing for maximum effectiveness. A framework from my 20+ years in B2B marketing at leading technology companies.
With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
ProductCamp Toronto 2012 Re-Engineering Your Sales ProcessProductCamp Toronto
This session at ProductCamp Toronto 2012 was a "kitchen table conversation" on understanding the key elements of your sales process and how you can optimize for success.
Product Marketing: A Critical Role in the Marketing Value ChainTodd Ebert
How to align technical product management with product marketing and integrated marketing for maximum effectiveness. A framework from my 20+ years in B2B marketing at leading technology companies.
With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
Making The Business Case For Online Employee TrainingBizLibrary
Whether you’re doing traditional employee training or have yet to jump into the world of employee training, the fact remains… something is holding you back from investing in online training in the first place.
Maybe you see online training as too expensive, too difficult to implement, too complicated, too difficult to measure… we get it, it looks like a big mountain to climb. But with the pace of change in the modern workplace accelerating faster than ever and the need to maintain a competitive advantage becoming a major factor in whether or not a business fails or succeeds, online employee training has never been more important.
Join us as CEO of BizLibrary, Dean Pichee, outlines why you should invest money in training in the first place and discusses how much to invest, how to determine ROI on what you invest, tips and tricks for getting the most out of your online training program and techniques for getting budget approval from leadership.
In this webinar, you'll learn:
Why you should invest money into an online training program and what the expected ROI should be
Find out how much you should be investing in training
How to get the max ROI out of your training investment
How to present training to your C-Level and get budget approval
PCV2013 The Leadership Role for Product ManagersDerek Pettingale
This session will review leadership dynamics and the cross-functional leadership required to propel your product to a greater level of success. Includes Additional Slides on: Leadership Qualities, Organizational Culture Grid, Matrix of Requirements for Effective Change, Team Work Values and Manifesto.
PMG Oct 2011 Patents and intellectual property 101 for product managers finalDerek Pettingale
Recent sales of patent portfolios for billions of dollars are leading executives to revisit potential dormant value. With visible portfolio valuations such as Nortel and Motorola IP making headline news, the value of Intellectual Property has never been higher than in today's economy. As a result, Product Managers are now being challenged with understanding basic patent protection, strategy and valuation.
Elegant Solutions: Breaktrough Thinking the Toyota Way (a ChangeThis Manifest...Samuli Pahkala
One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life.
Describes how organizations can go beyond mere ISO implementation, also adopt other Management tools, techniques, Management philosophies, Quality Award criteria and improve.
Talk given under auspices of Rajkot Management Association, Rajkot on 22nd October, 2010.
5 Tips to Significantly Improve Efficiency and Output of Your MeetingsKhorus
Taking the pulse of your company is necessary but have you ever considered how much time the meeting and the reports your staff is collating are consuming? According to a Clarizen/Harris interactive survey, 67 percent of those surveyed say they are spending up to four hours per week preparing for meetings, while a 3M Meeting Network survey of executives found up to 50 percent of the time people spend in meetings is wasted. That’s a lot of hours preparing for a meeting that is considered a waste of time.
How can you make your meetings more efficient while obtaining all of the relevant information you need to make informed decisions? At Khorus, we work specifically with CEOs and senior executives reach their full potential. We’d like to offer you 5 tips to get the most out of the least amount of meetings.
Download this eBook to learn:
- Where most meetings get off track
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Agile ProDUCT Management Essentials for ProJECT and ProGRAM ManagersRich Mironov
This September webinar for PMI’s Agile Community of Practice laid out the basics of tech product management, how it maps against project/program management, and how agile shifts these (traditional) roles.
Having defined roles and responsibilities for 60,000 technology product management and marketing professionals at 5,000 companies in 21 countries, the Pragmatic Marketing Framework is the industry standard worldwide.
Software Product Management in Web 2.0Suhas Kelkar
These are the final session slides for the course of Software Product Management. In these slides, I talk about tips and tricks of doing software product management in web 2.0 world. More slides are available on my web page at http://suhaskelkar.googlepages.com
PMI-SV: ProDUCT Mgmt Basics for ProJECT MgrsRich Mironov
Basics of proDUCT management, presented to PMI-SV for proJECT and proGRAM managers. How are these the same? different? #prodmgmt is responsible for commercial success, while project mgmt marshalls resources and schedules and staff
Chris scafario's marketing and sales tools for successChris Scafario
Chris Scafario’s market development approach helps companies build a competitive edge resulting in top-line growth and improved margins, custom designed to meet individual client needs and tracked for a maximum return on investment.
In this presentation Chris Scafario shares a variety of marketing and sales programs, from strategic marketing solutions to tactical approaches for lead generation to support sales efforts.
If you ever wanted to learn more about: Strategic Planning, Competitive Benchmarking, Porter’s Five Forces, the Ansoff Model, Boston Matrix Analysis, Conducting Primary and Secondary Market Research, and Best Practice Marketing for Small Businesses Chris Scafario has put this presentation together to help you on your way.
This presentation gives an overview of LatentView's capabilities and engagement model.
Follow us: linkd.in/2LatentView | Check out our Short Film! on.fb.me/SerialAnalyst
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Keeping Your Product Management Sanity
When Moving to Agile
Is Agile getting in your way, got you confused? Requirements vs. User Stories,
Product Managers vs. Product Owners, MRDs vs Backlogs, Epics, Goals, Themes,
all a mystery to you? How does Product Management's role change and how do
we continue to be the "President of the product" as development moves to
Agile or Scrum? Why are Product Managers so confused?
November 2012 - BCTIA - Product Management Group
Derek Pettingale – Product Marketing Manager, Schneider Electric Solar Business
Elizabeth Yeung - Product Manager, ACL Services Ltd.
2. The goal of the Product Management Group is to promote and enhance the
profession of Product Management in BC’s technology industry. The BCTIA
with Members of the Product Management Group work collaboratively to:
Promote Product Management as a recognized discipline
Encourage the sharing of best practices in a non-competitive environment
Provide networking and peer building opportunities for product managers
Product Management Group events are open to product managers, product
marketing managers or those responsible for product management in their
organization. Attendees must work for a BCTIA member company in any
technology sector, whose core business is the development and/or distribution
of technology-based products or services.
3. Next Event
Implementing and Leading Customer Advisory
Boards to Drive Business Growth
Business is personal. If a small group of clients generate significant amount of your
revenue, engaging key and strategic clients is critical. Sometimes referred to as
Customer Councils, Customer Advisory Boards (CAB) provide an avenue to build
deeper relationships with influential customer executives who have a vested interest
in your growth and success. It’s an opportunity for market research, strategy
validation, product direction, innovation, customer loyalty, sales, and market
intelligence.
Wednesday, December 12th at 5:00pm to 7:00pm, BCTIA Board Room
Elizabeth Yeung - Product Manager, ACL Services Ltd.
Derek Pettingale – Product Marketing Manager, Schneider Electric Solar Business
4. ProductCamp Vancouver is a free collaborative, user-organized full day
conference focused on Product Management.
Participants actively present their knowledge and share their professional
experience in an open and collaborative context with other Product
Marketing professionals.
http://www.productcampvancouver.org
Saturday, February 2, 2013 - 8:00am to 5:00pm, SFU Beedie Graduate Center Downtown
Elizabeth Yeung - Product Manager, ACL Services Ltd.
Derek Pettingale – Product Marketing Manager, Schneider Electric Solar Business
5. John Milburn, Instructor
Pragmatic Marketing
Throughout his 20+ year career, he has managed or delivered more than
40 hardware and software products and has implemented the Pragmatic
Marketing Framework at many companies. His perspective and
experiences from companies such as Lane 15 Software, Dell, IBM, Texas
Instruments, Exxon, and Vtel bring real world experience to his teaching.
John served on the planning team for the first Austin ProductCamp and
now helps groups create and run their own ProductCamp
November 2012 - BCTIA - Product Management Group
Derek Pettingale – Product Marketing Manager, Schneider Electric Solar Business
Elizabeth Yeung - Product Manager, ACL Services Ltd.
6. ProductCamp
2012
Keeping your Product Management
Sanity when moving to Agile
John Milburn jmilburn@pragmaticmarketing.com
www.productcamptoronto.wordpress.com
7. Business Marketing
Positioning
Plan Plan
Market
Market Market Buying Customer
Pricing
Problems
Problems Definition Process Acquisition
Win/Loss Distribution Buy, Build Buyer Customer
Analysis Strategy or Partner Personas Retention
Distinctive Product Product User Program
Competence Portfolio Profitability Personas Effectiveness
Strategic
Tactical
Tactical
Market Strategy Business Planning Programs Readiness Support
Competitive Product Launch Sales Presentations
Innovation Requirements
Landscape Roadmap Plan Process & Demos
Technology Use Thought “Special”
Collateral
Assessment Scenarios Leadership Calls
Status Lead Sales Event
Dashboard Generation Tools Support
Referrals & Channel Channel
References Training Support
Pragmatic Marketing Framework™
7
8. Business Marketing
Positioning
Plan Plan
Market Market Buying Customer
Pricing
Problems Definition Process Acquisition
Win/Loss Distribution Buy, Build Buyer Customer
Analysis Strategy or Partner Personas Retention
Distinctive Product Product User Program
Competence Portfolio Profitability Personas Effectiveness
Strategic
Tactical
Tactical
Market Strategy Business Planning Programs Readiness Support
Competitive Product Launch Sales Presentations
Innovation Requirements
Landscape Roadmap Plan Process & Demos
Technology UI Design? User Stories? Use Thought “Special”
Collateral
Assessment Scenarios Leadership Calls
User Status Lead Sales Event
Use Cases?
Acceptance? Dashboard Generation Tools Support
Functional Always Iteration Referrals & Channel Channel
Design? Available? Planning References Training Support
Pragmatic Marketing Framework™
8
9. Working software is the measure of the team’s
progress
It doesn’t mean “no documentation”
“Design” may be expressed with prototypes
It doesn’t mean “no design”
Testing and quality are the responsibility of the
team
It doesn’t mean “no QA”
9
11. Greater flexibility to deal with change
We know earlier when we are in trouble
We have a greater sense of accomplishment
Greater Product Management –Development TRUST
11
12. Product Mgt is Accountable for Market Requirements
Writing
Grouping
Prioritizing
It is impossible to prioritize 100’s of requirements
Prioritization is based on VALUE to the Market
PM owns the WHAT, Dev owns the HOW
12
13. Market Problems define the product
We still must balance Scope vs. Time vs. Money
We need to release something
We need to make money
People are involved
13
14. Waterfall Planning 14
Marketing Launch
Plan Plan
Design
Spec
Product Business
Roadmap Plan Requirements LAUNCH
Project System
Build / Test Test
Plan
Business Start Release
Gate Gate Gate
Master Requirements List
Goals / Themes
Market Requirements Document
Market Requirements Table
15. Waterfall Planning - Accountability 15
-- Product Manager
-- Development
-- Product Marketing Manager Marketing Launch
Plan Plan
Design
Spec
Product Business
Roadmap Plan Requirements LAUNCH
Project System
Build / Test Test
Plan
Business Start Release
Gate Gate Gate
Master Requirements List
Goals / Themes
Market Requirements Document
Market Requirements Table
16. Agile Planning 16
Marketing Launch
Plan Plan
Arch /Design
User Stories
Burnups /
Product Business Burndwns
Roadmap Plan
LAUNCH
Overall Project
Sprint Sprint System
Plan Build(s)
Plan(s) Test(s) Test
Business Start Release
Gate Gate(s) Demo(s) Gate
Product Backlog
Release Backlog
Sprint Backlogs
17. Agile Planning - Accountability 17
-- Product Manager
-- Product Owner
-- Development
-- Product Marketing Manager
Marketing Launch
Plan Plan
Arch /Design
User Stories
Burnups /
Burndwns
Product Business
Roadmap Plan
LAUNCH
Overall Project
Sprint Sprint System
Plan Build(s)
Plan(s) Test(s) Test
Business Start Release
Gate Gate(s) Demo(s) Gate
Product Backlog
Release Backlog
Sprint Backlogs