The document proposes a magazine focused on mountain biking in Hertfordshire. It would be 30-60 pages in length, published monthly or every other month. The target audience is men and women ages 16-40 with an interest in mountain biking. The magazine would feature content like gear reviews, trail guides, and athlete interviews to both inform and entertain readers. It aims to stand out from competitors with a natural color scheme and focus solely on the local mountain biking scene.

1. Mountain biking Hertfordshire magazine proposal
By Ben Stark

2. Title
Large title
Natural colours
Azonix font for use in
masthead/titles throughout the
magazine
Will give the impression that the
magazine is based around something
outdoors.

3. Purpose
To inform, promote, and entertain.
Interviews, Biking gear, trails and bikes.
Advertising.
Low competition for the magazine.

4. Magazine genre & Format
The genre is mountain biking.
30-45 pages if released monthly,
around 60 pages if released every
other month.
Subscription service.
Similar height and width as an A4 sheet of paper for portability.
Text will be written in columns like in a newspaper.

5. Competition
Specific niche so low competition.
The magazine will stand out for being more
natural rather than bright colours and having a
mountain biker on the front, which is a
common theme across MTB magazines.
Lower prices than other magazines, so it will
cost £4.50.
Example of one of
my competitors:

6. Target audience
Main target audience is men and women in
Herts who have an interest in Mountain biking.
Ages 16 – 40, all ethnic groups and all types of
salaries.
Secondary target audience is the same as the
main, except for their age and their income.
Ages 16 – 55, enjoy visiting MTB events,
incomes between £30,000 and £100,000+.

7. House style
Natural colours, yellow, red, black, white,
brown, blue and green.
Modern fonts, Leoscar, Azonix, Manrope and
Coves.
General text size will be 12 to 14 so that I can
fit lots of information on the pages.

8. Content
Front cover: White space, natural colours,
slogans, cover lines, masthead, straplines and
puffs.
Text, fonts and images.
Double page spreads: interviews, biking gear,
equipment, trails in Herts and techniques.
Frequency of releasing the magazine.
Interviewee:
Hannah Finchamp

9. Distribution and marketing
Mainly sold online and in stores across
Hertfordshire.
Subscription to the magazine.
TV ads and Social media ads.
Using Facebook ads
allows for advertising
across Facebook and
Instagram

10. Resources
Equipment: printers, cameras, phones, etc.
Software: Word, Quark, Photoshop, google ads.
Props: Bikes, helmets, sets (biking trails), etc.
People/skills: Author, interviewees,
photographers, proofreaders, graphic designers,
social media managers, sales and marketing team,
etc.

11. Any questions?