The purpose of the magazine is to inform pop music fans about their favorite artists, new songs and concerts. It will be a glossy 110-page magazine available both physically and online. The target audience is young people aged 13-17 who enjoy pop music. It will focus on new and upcoming pop artists in North London. Readers can send questions to artists and get responses within days. The magazine will cost £2.50 physically and £3.50 monthly for the online subscription. It will be distributed in shops and online, and marketed through social media and radio promotions.