The document proposes a new mountain biking magazine that will inform, promote, and entertain readers about mountain biking gear, trails, bikes, and events. It will have a natural, outdoorsy style conveyed through its title, colors, and fonts. The magazine will be published monthly or every other month in a portable A4 size format similar to a newspaper. Its target audience will be men and women ages 16-40 and 16-55 with an interest in mountain biking in Hertfordshire.