The document proposes a new mountain biking magazine that will inform, promote, and entertain readers about mountain biking gear, trails, bikes, and interviews. It will target men and women ages 16-40 in Hertfordshire interested in mountain biking. The magazine will be published monthly or every other month, use natural colors and modern fonts in a column-style format similar to a newspaper. It will have low competition and cost £4.50 to purchase or subscribe.