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Mountain biking Hertfordshire magazine proposal
By Ben Stark
Title
Large title
Natural colours
Azonix font for use in
masthead/titles throughout the
magazine
Will give the impression that the
magazine is based around something
outdoors.
Purpose
To inform, promote, and entertain.
Interviews, Biking gear, trails and bikes.
Advertising.
Low competition for the magazine.
Magazine genre & Format
The genre is mountain biking.
30-45 pages if released monthly,
around 60 pages if released every
other month.
Subscription service.
Similar height and width as an A4 sheet of paper for portability.
Text will be written in columns like in a newspaper.
Competition
Specific niche so low competition.
The magazine will stand out for being more
natural rather than bright colours and having a
mountain biker on the front, which is a
common theme across MTB magazines.
Lower prices than other magazines, so it will
cost £4.50.
Example of one of
my competitors:
Target audience
Main target audience is men and women in
Herts who have an interest in Mountain biking.
Ages 16 – 40, all ethnic groups and all types of
salaries.
Secondary target audience is the same as the
main, except for their age and their income.
Ages 16 – 55, enjoy visiting MTB events,
incomes between £30,000 and £100,000+.
House style
Natural colours, yellow, red, black, white,
brown, blue and green.
Modern fonts, Leoscar, Azonix, Manrope and
Coves.
General text size will be 12 to 14 so that I can
fit lots of information on the pages.
Content
Front cover: White space, natural colours,
slogans, cover lines, masthead, straplines and
puffs.
Text, fonts and images.
Double page spreads: interviews, biking gear,
equipment, trails in Herts and techniques.
Frequency of releasing the magazine.
Interviewee:
Hannah Finchamp
Distribution and marketing
Mainly sold online and in stores across
Hertfordshire.
Subscription to the magazine.
TV ads and Social media ads.
Using Facebook ads
allows for advertising
across Facebook and
Instagram
Resources
Equipment: printers, cameras, phones, etc.
Software: Word, Quark, Photoshop, google ads.
Props: Bikes, helmets, sets (biking trails), etc.
People/skills: Author, interviewees,
photographers, proofreaders, graphic designers,
social media managers, sales and marketing team,
etc.
Any questions?

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Presentation for magazine proposal

  • 1. Mountain biking Hertfordshire magazine proposal By Ben Stark
  • 2. Title Large title Natural colours Azonix font for use in masthead/titles throughout the magazine Will give the impression that the magazine is based around something outdoors.
  • 3. Purpose To inform, promote, and entertain. Interviews, Biking gear, trails and bikes. Advertising. Low competition for the magazine.
  • 4. Magazine genre & Format The genre is mountain biking. 30-45 pages if released monthly, around 60 pages if released every other month. Subscription service. Similar height and width as an A4 sheet of paper for portability. Text will be written in columns like in a newspaper.
  • 5. Competition Specific niche so low competition. The magazine will stand out for being more natural rather than bright colours and having a mountain biker on the front, which is a common theme across MTB magazines. Lower prices than other magazines, so it will cost £4.50. Example of one of my competitors:
  • 6. Target audience Main target audience is men and women in Herts who have an interest in Mountain biking. Ages 16 – 40, all ethnic groups and all types of salaries. Secondary target audience is the same as the main, except for their age and their income. Ages 16 – 55, enjoy visiting MTB events, incomes between £30,000 and £100,000+.
  • 7. House style Natural colours, yellow, red, black, white, brown, blue and green. Modern fonts, Leoscar, Azonix, Manrope and Coves. General text size will be 12 to 14 so that I can fit lots of information on the pages.
  • 8. Content Front cover: White space, natural colours, slogans, cover lines, masthead, straplines and puffs. Text, fonts and images. Double page spreads: interviews, biking gear, equipment, trails in Herts and techniques. Frequency of releasing the magazine. Interviewee: Hannah Finchamp
  • 9. Distribution and marketing Mainly sold online and in stores across Hertfordshire. Subscription to the magazine. TV ads and Social media ads. Using Facebook ads allows for advertising across Facebook and Instagram
  • 10. Resources Equipment: printers, cameras, phones, etc. Software: Word, Quark, Photoshop, google ads. Props: Bikes, helmets, sets (biking trails), etc. People/skills: Author, interviewees, photographers, proofreaders, graphic designers, social media managers, sales and marketing team, etc.