Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
This ppt is to study the promotional strategies of Parle brand which includes different print/TV ads for past 5 years. This assignment is done under the guidance of Prof. Sameer
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
This ppt is to study the promotional strategies of Parle brand which includes different print/TV ads for past 5 years. This assignment is done under the guidance of Prof. Sameer
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A brief discussion about the India's first highly reputed company who makes a revolution in the world of buscuits and cookeys.
In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products
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2. PARLE PROFILE
Company type : private ltd.traded
Industry : biscuits and confectionary
Founded : 1929
Founder : chauhan family
Area served : global
Products : parle-g,monaco,poppins,
melody,krack jack.
Revenue : Rs 5010 cr.
CEO : schauna chauhun.
3. History
The parle company emerged as a small
company in the year 1929 .Founded by the
chauhan family
The goal was to spread joy and cheer with its
sweet and candy.
The company was set up in the suburbs of
mumbai.
The original parle company was spilt into 3
separate companies owned by the different
factions of the original chauhan family.
The three parle company is parle argo,parle
4. MARKETING STRATEGY
Target young generation that is school going
children.
Associate with various government initiatives
To sell its products at an at affordable rate.
8. SALES AND TURNOVER
In 2012 parle products sold Rs 5010 crore
worth of its glucose flagship biscuit brand at
retail price .
This meant sales of more than 100 crore
packets every month or 14,600 crore biscuits
in the entire year that is 121 biscuits each for
1.2 billion Indians.
9. CONCLUSION
Parle is the largest selling biscuit with the best
quality .
It has a reasonable price.
Good distribution channel
Consumed by all age groups
Excellent marketing and promotion strategy .
