Parle Products is a private company founded in 1929 in Mumbai, India. It is one of the largest biscuit manufacturers in India, with its flagship brand being Parle-G biscuits, which has a market share of over 30%. The company was originally founded to produce confectionery but began manufacturing biscuits in 1939. It has since expanded to 10 manufacturing plants across India and annual revenues of over Rs. 5,000 crores. Parle-G biscuits are the highest selling biscuit brand in the world.

1. G = GENIUS

2. PARLE PROFILE
COMPANY TYPE- Private ltd. traded
INDUSTRY- BISCUITS AND CONFECTIONERY
FOUNDED- IN 1929
FOUNDER- CHAUHAN FAMILY
HEADQUARTERS- MUMBAI ( MAHARASTRA)
AREA SERVED- GLOBAL
PRODUCTS - Parle –G , Monaco , Hide & Sick ,
Melody, Poppins , krackjack
REVENUE- Rs 5010 Cr.

3. •
In 1929 a small company by the name of
Parle products emerged in British dominated
India. The goal was to spread joy and cheer to
children and adults alike, all over the country
with its sweets and candies. A small factory
was set up in the suburbs of Mumbai to
manufacture confectionery products
HISTORTY

4. CONTINUED…
• Milestones - The Decades of Progress
1929:The first year of operation. parle assets were
hard work and hope.
• 1939:Ten years of determined effort brought results.
Things began to take shape. And they tried even
harder.
• 1949:The formative years were over.Parle had come
of age.
• 1974:Here was the first evidence of Parle as it is
today.

5. The original Parle company was split into
three separate companies, owned by the
different factions of the original Chauhan
family.
Parle Products, led by Vijay, Sharad and Raj
Chauhan
(owner of the brands Parle-G, Melody, Mango
Bite, Poppins, Monaco and KrackJack)
COPY RIGHT BY AMIT SINGH
CONTINUED…

6. COPY RIGHT BY AMIT SINGH
o In 1929 a small company by the name of Parle products
emerged in British dominated India.
o A small factory was set up in the VILE PARLE (EAST)of
Mumbai, to manufacture sweets and toffees.
o 38% share of the total biscuit market

7. CONTINUED…
 1st brands – Parle Glucose and Parle Monaco
 Parle Products also has 10 manufacturing units and
75 manufacturing units on contract & 5 manufacturing
units for confectioneries
 Annual turnover is above 5000 crores.
COPY RIGHT BY AMIT SINGH

8. COPY RIGHT BY AMIT SINGH
Mission
Concentrate on the consumers taste and preferences,The Parle brand has
grown from strength to strengthever since its inception.
Vision
"Hindustan Ki Taakat."For over 80 years, Parle G has been a part of the
lives of every Indian. From the snow capped mountains inthe north to the
sultry towns in the south, from freneticcities to laid back villages, Parle G has
nourished, strengthened and delighted millions.

9. PARLE PRODUCT

10. COPY RIGHT BY AMIT SINGH

11. • Product Range
• Biscuits Confectionary
 Parle – G Melody
 Milk Shakti Mango bite
 Parle - Magix Poppins
 Krackjack Kismi Toffee
 Monaco Orange Candy
 Digestive Marie Must Bites
 Hide & Sick Sixer

12. SISTER COMPANYS
• Parle Agro, led by Prakash Chauhan and his daughters
Schauna, Alisha, Alisha and Nadia (owner of the
brands such as Frooti and Appy)
COPY RIGHT BY AMIT SINGH

13. PARLE AGRO
• The young CEO of Parle Agro, Schauna Chauhan
Saluja
• owner of the brands such as FROOTI and Appy
COPY RIGHT BY AMIT SINGH

14. PARLE BISLERI
• Parle Bisleri, led by Ramesh Chauhan
COPY RIGHT BY AMIT SINGH

15. SWOT ANALAYSIS
COPY RIGHT BY AMIT SINGH

16. COPY RIGHT BY AMIT SINGH
MARKETING STRATEGIES
Intiatives taken by parle for parle-g as a marketing strategies .
 Target young generation, i.e. school going children,
 Associate with various Government initiative like,
 Primary Education scheme,
 National Rural health mission centres,
 Mid-day meals being serve in primary school,
 This will help in
Brand Registration,
Associate Parle G as health food, and complete nutrition
package…

17. AWARDS
COPY RIGHT BY AMIT SINGH
•Since they have been entered at the food
competition in 1971, the brands have received
consistently 111 gold and 26 silver 4 BRONZE medals
for Quality Awards at the World Quality Selections.

18. MARKETING NETWORK
1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
COPY RIGHT BY AMIT SINGH

19. SALES AND TURNOVER
• In 2012, Parle Products sold Rs 5,010 crore
worth of its flagship glucose biscuit brand at
retail price
• This meant sales of more than 100 crore
packets across sizes every month, or 14,600
crore biscuits in the entire year, that is, 121
biscuits each for the 1.2 billion Indians.

20. INFRASTRUCTURE
• Apart from the original factory in Mumbai, Parle has
manufacturing facilities are in..
• Neemrana (Rajasthan),
• Bangalore (Karnataka),
• Kutch (Gujarat),
• Khopoli (Maharashtra)
• Bahadurgarh (Haryana).
COPY RIGHT BY AMIT SINGH

21. RECORDS BEHIND NUMBERS
COPY RIGHT BY AMIT SINGH
The company also managed to keep prices unchanged for over a decade -
between 1996 and 2006 - even as the prices of raw materials such as
wheat, sugar and milk escalated up to 150 per cent.
Parle-G increased its share from 67 per cent in 2002 to 79 per cent in 2012
while the share of Britannia's Tiger fell to 9 per cent from 26 per cent during the
same period. ITC's Sunfeast brand too had over 9 per cent share in the glucose
segment last year.

22. GRAPHICAL RECORDS..
COPY RIGHT BY AMIT SINGH

23. CONCLUSION
• Parle is largest selling biscuits .
• It is best in its quality.
• It has reasonable price .
• For all these Parle took no. 1 brand place in the world
COPY RIGHT BY AMIT SINGH

24. HAVE PARLE-G WITH
CHILLED WATER OR
HOT TEA…

25. REFERENCES
• The Times of India
• Google
• http://en.wikipedia.org/wiki/Parle_Products
COPY RIGHT BY AMIT SINGH

26. COPY RIGHT BY AMIT SINGH
BY- AMIT SINGH
MBA Div- A
Roll no. - 03
COLL.-- DYPIMR