This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.